MOBILE MARKETING

Introduction

Jeff Klein President

Power  Play  Marke,ng  • Internet  Marke,ng  company  (1998)  • We  help  businesses  succeed  online  • Services  include:  

•  Mobile  Marke,ng,  Internet  Marke,ng,  Reputa,on  Marke,ng  and  Web  Design  

•  Consumer behavior has changed o  The way people access, consume and share

information has changed

•  Mobile Internet usage now exceeds PC usage (Source: comScore)

•  Mobile user have different expectations o  Immediate access to information o  How are you meeting these expectations?

Why Mobile?

•  Marketing strategies conducted on mobile devices such as smartphones and tablets

•  An umbrella term for mobile services o  Mobile websites o  Mobile applications o  Location based messaging

(Geo-fencing and iBeacon) o  Text messaging / SMS o  QR Codes

What is Mobile Marketing?

•  Website optimized to be viewed on a mobile device •  Designed to make access and navigation easier

o  Clean and efficient design o  Loads quickly, thumb-friendly o  Easy to see, read, and take action o  Provides critical business information

for a mobile user

Mobile Websites

•  Responsive websites respond to their environment (the devices they are being viewed on).

•  Allows for optimal formatting and viewing across multiple devices.

•  Is responsive the answer?

Responsive Websites

•  Software programs that run on smartphones o  Connect mobile users to Internet services o  Assist users in making tasks easier

•  Build customer loyalty and engagement •  Leverage phone capabilities

o  Bluetooth, camera, push notifications •  Can utilize location based messaging

o  Geo-fencing and iBeacon

Mobile Apps

•  Deliver a targeted message to users when they enter a real world location. o  Range: 200 to 1,000 meters

•  Setup a virtual perimeter around a location •  When an app user enters the area, your rich

message pops-up on their smartphone. o  Text, images, videos, coupons

•  Offer users a special discount when they walk past your business.

Geo-Fencing

•  Engage with users when they’re inside your business. •  Small Bluetooth device able to trigger notifications on a

smartphone located in close proximity (1-150ft). •  Send rich content messages to nearby smartphones.

o  Text, images, videos, coupons •  Geo-fencing is great for outdoor

location-based marketing, iBeacons bring that functionality indoors.

iBeacons

•  A form of marketing that utilizes text messages (SMS), sent to a users mobile phone o  Send coupons, special events, sales, and special offers

•  Reach your audience anywhere. 97% open rate. •  Immediate, personal and targeted •  Other Features

o  Permission based (opt-in) o  Cost effective

Text Message Marketing

•  Quick Response Code •  Once scanned with a smartphone:

o  Redirect user to website, video, phone call, coupon or other digital content

•  Take traditional offline advertising like print ads, coupons and flyers and instantly take that prospect online, right on their smartphone

QR Codes

What can Mobile Marketing do for your business? •  The most valuable asset your business can have is direct and

interactive access to your customers •  Mobile marketing can provide this access Want to Learn More? •  Mobile Marketing: Successful Strategies

for Today's Mobile Economy o  http://PowerPlayMarketing.com/book

•  http://PowerPlayMarketing.com

Mobile Marketing