Mobile Marketing 101 - Charlotte AMA
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Mobile Marketing 101 Ken Ingle
Transcript of Mobile Marketing 101 - Charlotte AMA
Mobile Marketing 101Ken Ingle
The Rundown
• Who am I?
• What is mobile marketing?
• Why?
• Methods
• What works?
• What will work for me?
Who am i?Executive Director of Emerging
Technology in Information Technology Services for Central Piedmont Community
College in Charlotte, North Carolina
.... just call me Ken.
What is mobile marketing?i have a truck....
Not this!
Mobile Marketing• First, and relatively new, is meant to
describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. -- Wikipedia
Mobile Marketing
• First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence).
-- Wikipedia
why?what is really the benefit of this?
The Growth of Mobile
2004Mobile phones become
regular parts of lives 20091.2 Billion mobile phones
sold.
2010314.7 million mobile phones
sold54.3 million were smart
phones2010...
Mobile Subscribers passed 5 billion
digitalbuzzblog.com
Who has a mobile phone?
digitalbuzzblog.com
App Growth
MobileCrunch
Mobile Market
Wikipedia
methodshow can we make this happen?
In App Ad
Custom Application
Location / Proximity Based
Augmented Reality
Augmented Reality
Facebook / Twitter / ....
Social Media
what will work for me?
market analysis
Who, What, When, Where
• What type of business do you operate?
• What does your average customer look like?
• How long do you have a captive audience?
• What are they already using?
• and more....
don’t get tunnel vision
Native vs. Web
QuickTimeª and aH.264 decompressor
are needed to see this picture.
start simple
make it worthwhile
use natural movement
What works?Keys To Success
You Can Do It!
• Keep it simple
• Make it fit you
• Engage the users.... repeatedly
• Measure results!
Keep it Simple
Don’t just start simple
Make it fit you
Engage
Measure Results
• Campaign tracking (Google Analytics)
• Social Check-In / App Tracking (e.g. Foursquare, Gowalla)
• Link Tracking (goo.gl, hit.ly....)
• Usability Testing
• Talk to people...
Thank You! Questions?
• Ken Ingle
http://about.me/ken_ingleTwitter: @ken_inglehttp://www.keningle.com
