Mobile landscape and app examples (nx power lite)
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Transcript of Mobile landscape and app examples (nx power lite)
MOBILE LANDSCAPE & LUXURY APPS SHOWCASE
In this presentation, you can know about the consumption and usage in this ever changing mobile world. It goes FAR BEYOND just the frame
Some facts about HK mobile landscape
There are 14M mobile subscribers in Hong Kong,
with an estimated
penetration rate of 200%
7.4M (52%) of them are 2.5G / 3G mobile subscribers
Wi-Fi Everywhere9,159 access points in HK
35% of mobile users are smart phone users
17% of consumers own tablet computer
TNS market research
Source: Google Mobile Research
Source : Hong Kong OFTA
Besides iOS (iPhone/iPod/iPad), Android is another more popular Operation system that we need to know
Source: Google Mobile Internet Insights Jun, 2011Base: Private smartphone users who use the internet in general, n= 1000
2011 HK Mobile Smartphone Users Profile
Before we talk about luxury mobile app…
• There are a lot of mobile applications we use everyday, can you name them all?
Before we talk about luxury mobile app…
• There are a lot of mobile applications we use everyday, can you name them all?
Whatsapp > the instant messaging app
Angry Bird > the popular mobile game made everyone indulgent
News app > choose your favorite news app and get the latest news update
Foursquare > to let other people know where you are at now by checking-in
Facebook > another app that you live without, status update, liking, photos sharing, check-in…
Instagram > an upcoming app for instant photo sharing
Why are these apps important and popular to us?
They are SOCIALThey are SOCIAL
They are INSTANTThey are INSTANT
They make our daily life so ACCESSIBLE
They make our daily life so ACCESSIBLE
Allow you to update yourself to the world immediately. Likewise, you got update instantly about what the world is happening
You can connect to possibly everyone in anywhere effortlessly, even though someone you do not know, telling them where you are at, what you are doing, and even appreciate them by giving a ‘LIKE’
We used to check weather and watch news from TV, we used to search for a place with a map cover the whole table. Now we have it all in a cell phone
They are FUN with interaction
They are FUN with interaction
With the uses of the phones’ functionalities, such as Geolocation, motion sensor, touch sensor, etc. it creates a lot of different interactions for the users
All in all, why are mobile app so tempting?
SOCIAL
INSTANTCONNECT TODAILY LIFE
USER-GENERATE
PERSONAL
INTERACTIVE
TAILOR MADE
FREE OR LIMITED $
USER-FRIENDLY
Mobile phone and social media are inevitably discussed together
A case showing how mobile is connected with the idea of social
Lately ICQ is back on mobile because of the viral effect…
Mobile and social media are so powerful that brings an old company alive and popular again…
Let’s look at some luxury examples
Some watch brand iPhone apps…
Most iPhone app for watch brands are very informative. They are presented beautifully with product and brand stories. However, not as much interaction
Audemars Piaguet
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However, Audemars Piguet’s iPhone app invites the users to try on the watch and take a picture which can be shared with friends via email
New kind of interaction to users
New kind of interaction to users
Cartier Fine watchmaking iPad app Cartier is the first one to launch an iPad appNot only it provides product information, it gives a more in-depth look of how the manufacturing of the watchesUsers can have a 360 degree look of the watches Interaction relevant to the
experience of the productInteraction relevant to the
experience of the product
Cartier Set For You
The app is not available in Hong Kong yet.
Cartier Set For You iPhone/iPad app is an app for customizing the engagement rings(including detailed carat, colour and clarity specifications). After your rings are made, you may share with friends or proceed to purchase.
Direct purchase availableDirect purchase available
Bulgari B.ZEROBulgari B.ZERO iPhone app is an example of good interactionUsers can select different photographing effect to play on a photoIt captures the latest photo sharing trend with the use of mobile
Very unique interaction relevant to the product feature
Enable social element which is the latest trend
Very unique interaction relevant to the product feature
Enable social element which is the latest trend
Van Cleef’s A Day in ParisVan Cleef’s A Day in Paris iPhone app. It is an app introducing different beautiful spots and places around Paris. Users can view through the introduction, share the places to friend via SNS, and check-in to those places via foursquare
Useful for users with unique travel information
Connect to social media (check-in by foursquare)
Useful for users with unique travel information
Connect to social media (check-in by foursquare)
Louis Vuitton Amble
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Louis Vuitton latest iPhone app, which allows users to create their own ‘amble’ recording where they have been to, base on the existing city guide. Users can add on their own ‘tips’ on different places. On the other hand, the pre-installed amble done by some celebrities provide inspiration to the users to create their own. Ultimately the journey can be shared to others
Link with users travel experience whilst relevant to brand essence
User generate their own experience and look at others’
sharing
Link with users travel experience whilst relevant to brand essence
User generate their own experience and look at others’
sharing
Tiffany & Co. Engagement Ring Finder
Tiffany & Co. Engagement iPhone/iPad app is an app for customizing the engagement rings. The ring designs can be shared with friends.
Instant preview result for settingsInstant preview result for settings
Tiffany & Co. What Makes Love True
Tiffany & Co. What Makes Love True iPhone/iPad app is an app for in a theme of love and romance. There are love stores video & love songs. It also includes 2 map-related function that are some location recommendation for couples in New York City and users can collectively mark memorable location with “heart” sign.
Mark memorable location on mapMost of the content can be shared
with friends
Mark memorable location on mapMost of the content can be shared
with friends