Mobile Kangaroo On KMEL And KYLD

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Presented To: Joseph Alexander Teddy Lee Presented By: Christine Lam, Account Executive Kathryn Banks, General Sales Manager Jennifer Sulik, Integrated Media Sales Manager Katie Wilcox, Director of Sales Clear Channel Radio San Francisco

Transcript of Mobile Kangaroo On KMEL And KYLD

Page 1: Mobile Kangaroo On KMEL And KYLD

Presented To:Joseph Alexander

Teddy Lee

Presented By:Christine Lam, Account Executive

Kathryn Banks, General Sales ManagerJennifer Sulik, Integrated Media Sales Manager

Katie Wilcox, Director of SalesClear Channel Radio San Francisco

Page 2: Mobile Kangaroo On KMEL And KYLD

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KMEL and KYLD are the TOP TWO stations in the market delivering young, tech-savvy consumers 18+

#1 KYLD….. 1,172,400 million consumers per week!

#2 KMEL……. 819,300 consumers per week!

This report was created using the following information: San Francisco; SCARBOROUGH R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+

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KMEL and KYLD are the TOP TWO stations in the market delivering consumers with wireless/cellular phones!

#1 KYLD………………..331,600 cell phone users per week!

#2 KMEL……………….. 232,800 cell phone users per week!

This report was created using the following information: San Francisco; SCARBOROUGH R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+

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KMEL and KYLD are the TOP TWO stations in the market delivering consumers who own video game

consoles.

#1 KYLD……………….delivering 66,100 consumers who own video game consoles

#2 KMEL……………….delivering 46,900 consumers who own video game consoles

This report was created using the following information: San Francisco; SCARBOROUGH R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18+

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KMEL and KYLD are the TOP TWO stations in the market delivering consumers who own a computer

#1 KYLD……………….delivering 228,200 people who own a computer!

#2 KMEL……………….delivering 161,200 people who own a computer!

This report was created using the following information: San Francisco; SCARBOROUGH R1 2010: APR10 / MAR10 / FEB10 / JAN10; Metro Mon-Fri 6a-7p; P 18-24

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Your Audience on KMEL & KYLDYour Audience on KMEL & KYLD

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Why Mobile Why Mobile Kangaroo and KMEL Kangaroo and KMEL and KYLD are a and KYLD are a Perfect MatchPerfect Match

Our signal covers your six Bay Area Store Locations:

• San Mateo• San Francisco• Santa Rosa• Mountain View• Palo Alto• San Jose

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ObjectivesObjectives

¨ To increase your SALES over the course of a 3-month campaign

¨ To drive significant traffic to your six Bay Area store locations

¨ Branding Mobile Kangaroon Your commercials send the following messages:

1. Mobile Kangaroo offers high quality services to its customers2. Mobile Kangaroo offers affordable prices3. Mobile Kangaroo promises speedy service

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Strategy to Promote OnStrategy to Promote On--Air: 3Air: 3--Month Schedule on KMELMonth Schedule on KMEL

Weeks 8/2-8/8n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 8/9-8/15n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 8/16-8/22n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 8/23-8/29n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Total August Spots: 244

August 2010August 2010Weeks 8/30-9/5n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 9/6-9/12n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 9/13-9/19n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Weeks 9/20-9/26n 2 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri Midnight-3an 3 (:15) to run Sat-Sun Noon-Midnightn 50 (:15) streaming to run M-Sun 10a-12a

Total September Spots: 244

Week 7/5-7/11 (Special Package):n 15 (:15) to run Mon-Fri 6a-7p n 6 (:15) to run Sat-Sun 6a-7pn 8 (:15) to run Mon-Fri 7p-11pn 4 (:15) to run Sat-Sun 7p-11pn 5 (:15) to run Mon-Sun 12m-5an 50 (:15) streaming to run M-Sun 10a-12a

Weeks 7/12-7/18 n 4 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri 12a-5an 3 (:15) to run Sat-Sun 12p-12an 50 (:15) streaming to run M-Sun 10a-12a

Weeks 7/19-7/25 n 4 (:15) to run Mon, Th, Fri 7p-11pn 6 (:15) to run Mon, Th, Fri 12a-5an 6 (:15) to run Sat-Sun 12p-12an 100 (:15) streaming to run M-Sun 10a-12a

Week 7/26-8/1 (Special Package):n 15 (:15) to run Mon-Fri 6a-7p n 6 (:15) to run Sat-Sun 6a-7pn 8 (:15) to run Mon-Fri 7p-11pn 4 (:15) to run Sat-Sun 7p-11pn 5 (:15) to run Mon-Sun 12m-5an 50 (:15) streaming to run M-Sun 10a-12a

Total July Spots: 355

September 2010September 2010July 2010July 2010

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KMEL Schedule Summary:KMEL Schedule Summary:

n Total of 843 spots to run on KMEL from July 5th to September 26th

¨ 193 (:15) are on-air commercials¨ 650 (:15) are streaming commercials

n KMEL’s Legendary DJ, Chuy Gomez, cuts all four Mobile Kangaroo commercials

n Campaign Frequency Rate: 3.0

n Gross Impressions: 1,758,500

Chuy & Hip-Hop mogul, P. Diddy

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Strategy to Promote OnStrategy to Promote On--Air: 3Air: 3--Month Weekend Schedule on KYLDMonth Weekend Schedule on KYLD

Weeks 8/4-9/5:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 9/11-9/12:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 9/18-9/19:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 9/25-9/26:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Total September Spots: 76

Weeks 8/7-8/8:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 8/14-8/15:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 8/21-8/22:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 8/28-8/29:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Total August Spots: 76

Week 7/10-7/11:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 7/17-7/18: n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Weeks 7/24-7/25: n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Week 7/31-8/1:n 1 (:15) to run Sat-Sun 5a-Midnightn 18 (:30) to run Sat-Sun Noon-Midnight

Total July Spots: 76

September 2010September 2010August 2010August 2010July 2010July 2010

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KYLD Schedule Summary:KYLD Schedule Summary:

n Total of 228 spots to run on KYLD from July 10th to September 26th

¨ 12 (:15) are on-air commercials¨ 216 (:30) are streaming commercials

n Campaign Frequency Rate: 1.3

n Gross Impressions: 187,200

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Strategy to PromoteStrategy to PromoteOnline Online –– Added ValueAdded ValueConsistent Digital Presence: 106.1KMELFor one week during the campaign Mobile Kangaroo will receive a consistent and highly visible web presence on KMEL’s homepage with the following two ad positions:

• 160x600 Skyscraper Ad that will rotate 10% on KMEL website.• 234x60 Ad Position that will rotate 10% on KMEL website.

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Strategy to PromoteStrategy to PromoteOnOn--Air Interviews: Share Your Green Story on KKGNAir Interviews: Share Your Green Story on KKGN

“Mobile Kangaroo comes to Clear Channel Radio San Francisco to Record an Interview About Its Electronic-Recycling Program”

ØMobile Kangaroo recieves (3) FREE INTERVIEWS to run on Green 960 AM (KKGN).

ØOne interview per month

ØJoseph is invited to our studio once to personally introduce the Mobile Kangaroo brand and its green recycling program to thousands of progressive consumers tuning into Green 960 AM

ØThe interview will showcase Mobile Kangaroo’s eco-friendly tech services and listeners will learn about how they can earn cash for their old electronics.

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2010 Traffic Driving Marketing Campaign Investment2010 Traffic Driving Marketing Campaign Investment

TOTAL ONAIR and ONLINE IMPRESSIONS: 1,945,700

TOTAL INTEGRATED MEDIA VALUE: $36,500Total On Air Value:$24,000Total Online Value: $8,500DJ Endorsement: $1,000

Total Value of Interviews: $3,000

Total Savings: $24,500

Your Monthly Payment:

$4,000per month

3-Month Commitment

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Action TimelineAction TimelineCampaign DetailsCampaign Details

Christine Lam8/23/2010 – MondayMid-term re-cap of Mobile Kangaroo’s 2010 Campaign

Christine Lam9/27/2010 – Monday Mid-term re-cap of Mobile Kangaroo’s 2010 Campaign

Clear Channel San Francisco Productions Department

TBDCut On-Air Interviews on KKGN

Clear Channel San Francisco7/5/2010 – MondayStart Campaign on KMEL and KYLD

Mobile Kangaroo7/2/2010 – Friday Approve or make changes to on air and online elements

Christine Lam7/1/20/10 – ThursdaySend all creative elements (on air and online for approval/and or changes)

Christine Lam7/1/2010 – ThursdayInput order into the system / send out order confirmations / confirm co-op

Mobile Kangaroo7/1/2010 – ThursdayProvide CCSF with Copy and Logo for production of on air and online elements -

Mobile Kangaroo6/30/2010 – WednesdayApprove Proposal

By WhoDate CompletedTask

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Past KMEL event hosted by Chuy Gomez:Past KMEL event hosted by Chuy Gomez:

Chuy Gomez NBA Golden State Warrior Stephen Curry