MOBILE IS THE FUTURE

Interesting Tidbits That Might Interest You-

Snapchat's shoppable ads can unlock data, sales if relevant - Mobile Commerce Daily.

Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive. Read More.

SEAT mobile campaign Technology to Enjoy.

The site allows consumers to learn about the car by experiencing it firsthand on their smartphones or tablets. The site was optimized so that it automatically knew which country’s version of the site to display. Read More.

50% of India Property’s users came from mobile in March ’16.

At least 50% of users on IndiaProperty’s platform used mobile devices for property search

during March, while the rest came from desktop, the company said in a report about

demographics and patterns of its users. In 2014, only 10% of the buyers looked for properties via

mobile devices compared to 90% on desktop. Read More.

India added 7.63M active mobile connections in February 2016

According to the Indian telecom regulator TRAI, India added 7.63 million “active” mobile connections during the month of February 2016.

Read More.