MOBILE IS CHANGING FILM AND VIDEOVictor Renolds: Mobile Learning Designer

La Trobe Learning & Teaching

Photo on Foter.com(CC0 1.0 )

Mobile share of global digital video plays from 3rd quarter 2013 to 1st quarter 2018

MOBILE VIDEO CONSUMPTION

Statistica 2018

Camera- zoom, flash, aperture, framing, HD/4K, front facing camera -selfie!

Image storage and management + gallery - Photos app/s

Editing and effects – post-production- crop/scale, rotate, colour correction, filters, effects- titles, compositing

Export and Publish: - Encoding/compression- YouTube, Vimeo, Facebook, Twitter, blogs, wikis, etc.

MOBILE VIDEO AFFORDANCES

Apps on your device- e.g. Photos app/s – Albums, Memories

End-to-end production- The ability to capture, edit and publish on the one device- Pre-production, production, post-production, delivery

Social media apps- YouTube, Vimeo, Facebook, Twitter, Instagram - crop, rotate, filters, effects

Mobility + GPS- metadata – name/s, place, time

SPECIFIC TO MOBILEAffordances that personalise and socialise

Camera accessories- lens, tripods, selfie sticks- wireless, NFC

1.

Professional workflow support- e.g. Adobe Premiere

2.

EXTENDING MOBILE CAPABILITIES

2. © 2018 Adobe.

1. By Source (CC BY-NC-SA 3.0), Share alike, https://boingboing.net/2017/08/27/extend-your-smartphone-camera.html

Smartphone and tablet video capabilities have improved dramatically since 2009 when the iPhone officially attained its video recording function

EVOLVING MOBILE VIDEO QUALITY

Unsane Theatrical release poster 2018

Unsane (2018):

Steven Soderbergh

iPhone 7+

Détour (2017):

Michel Gondry

iPhone 7

Snow Steam Iron (2017):

Zack Snyder

iPhone 7+

Tangerine (2015):

Sean Baker

iPhone 5s

And Uneasy Lies the Mind (2014):

Ricky Fosheim

iPhone 5 with the Filmic Pro app

FILMS CAPTURED USING MOBILE

I Play With the Phrase Each Other (2014):

Jay Alvarez

iPhone

Searching for Sugar Man (2012):

Malik Bendjelloul

Super 8

iPhone 4 and 8mm Vintage Camera app

Night Fishing (2011):

Park Chan-wook and Park Chan-kyong

iPhone 4

Framed (2011):

Maël Sevestre

iPhone 4S

Around 100 submissions in 2010 to 2,000+ in 2017

COMPETITIONS AND FESTIVALS

- Film must be shot on a mobile device- With 70% of footage shot using the FiLMiC Pro video app- All films must be 6 minutes or less to qualify

- Australian international smartphone film festival for filmmakers of all ages.

- World-wide festival open to anyone with a smartphone or tablet with an idea for a short film.

- “Today, anyone can make a movie”- direct route from filmmaker to audience

MOBILE VIDEO LEARNING IMPLICATIONSResearch suggests that mobile video is more active than TV

“The mobile experience is a significant factor on engagement when the user is using the mobile device but not when the user is using the desktop device for watching a movie clip” (See-To, Papagiannidis & Cho, 2012).

Facebook IQ study (2017): - People associate mobile video with positive emotions - 1.8 times more likely to say that they feel inspired by mobile video on Facebook and Instagram than TV

“When we showed a group of participants the same video content on a smartphone and on a TV, and measured their cognitive responses, we found that they exhibited a stronger emotional reaction and higher levels of engagement when watching the content on a smartphone than on a TV.”

MOBILE VIDEO LEARNING IMPLICATIONSWhymight video be more active on mobile than TV?

Facebook IQ study (2017): “We have two theories as to why mobile video feels more emotionally engaging than TV. One is that viewing content on a more personal device – a device that has practically become an extension of our bodies –creates a stronger emotional connection. The second is that seeing video at a shorter distance might reduce distractions and feel more immersive, thus eliciting heightened emotions.”

EVOLVING FORM OF VIDEOMarketing research (Lister 2018):

- Shorter videos (< 2 minutes) drive engagement

- 85% of Facebook videos are watched without sound.

- Video attracts two to three times as many visitors (monthly)

- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

- Internet video traffic made up 69% of all global consumer Internet traffic in 2017.

- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

- The average “user” spends 88% more time on a website with video.

EVOLVING ARTFORM(S) & INFORMATION DESIGN

Artist Exemplar: Experimental filmmaker and video artist Bill Domonkos.https://ello.co/billdomonkos

Information Design Example:https://www.tesla.com/ model3

© 2017 Victor Renolds

© 2017 Victor Renolds

Learning and teaching implications of mobile video.

OPEN DISCUSSION

Explore the video capabilities of your device- Think of one way any of these capabilities can be used in

learning design?

ACTIVITY

1. Break into groups of 3-4 and discuss the above topic - 15 mins

2. Try out your idea on your mobile device - 15 mins

3. Note what works well and what doesn’t – tips and traps

4. Share your findings with the Yammer Mobile Learning Practice Group (Optional).

PREVIOUS TIPS

Photo taking/composition tips: - Frame the subject of your image in a different way in the camera -larger, smaller, angle, lighting

- iOS camera - touch an object on the screen to focus on that object

- Touch and drag to change aperture (how much light the camera lets in)

Image quality:- instead of zooming in with the camera to get a larger image, scale or crop the image when editing the photo later

- or do both to see which works best for the type of image you are trying to create

TIPS FOR TAKING VIDEO ON MOBILE

- Set your mobile device to flight mode when capturing video.

- To emulate cinematic framing, hold the mobile device in landscape mode to capture video.

- To avoid shaky footage, capture steadier video by holding the device closer to your body (tuck your elbows into your body); or use a tripod.

- To maintain video quality for close-ups, move the device closer to your subject instead of using the digital zoom (same as tip 3).

- Sound – check the location of your mobile device’s microphone so that you don’t accidently cover it with your hand when capturing footage. Consider using a high-quality microphone accessory.

- Test! Take sample footage, preferably in the planned location, to see if you have the expected quality, especially light and sound, which are harder to fix later (post-production).

GENERAL FILM MAKING TIPS

- Plan your shots with a shot list or storyboard. Include basic information:

a) Wide shot (WS), mid shot (MS), close-up (CU).b) Duration in seconds – most shots are usually only a few seconds.c) Location - Interior/Exterior, day/nightd) Consider how your subject will be lit – artificial or natural light? Is extra lighting (portable light, reflector) needed if the location is dark or dim?e) Dialogue and sound/music

REFERENCESFacebook IQ, 2017, Sight, sound and mobilisation, online, viewed 13 July 2018, <https: //www.facebook.com/iq/articles/sight-sound-and-mobilization>.

FiLMiC, 2018, FiLMiC One World Film Contest, online, viewed 13 July 2018, <https:// www.filmicpro.com>.

van Genderen, J., 2012, 6 Tips for Pocket Filmmaking, online, viewed 13 July 2018, <https: //www.youtube.com/watch?v=oljt8IU0Npk>. Grabham, D., and R. Jones, 2018, History of the iPhone 2007-2017: the jour- ney to iPhone X, online, viewed 13 July 2018, <https://www.t3.com/features/ a-brief-history-of-the-iphone>.

iPhone Film Festival, 2018, iPhone Film Festival, online, viewed 13 July 2018, <https: //iphoneff.com/>.

Instagram, 2012, Instagram Help Centre: How do I apply filters to my photo or video?, viewed 11 July 2018, <https://help.instagram.com/453965678013216>.

Lister, M., 2018, 37 Staggering Video Marketing Statistics for 2018, online, viewed 13 July 2018, <https://www.wordstream.com/blog/ws/2017/03/08/ video-marketing-statistics>.

Mobile Motion Film Festival, 2018, MoMo, online, viewed 13 July 2018, <https:// momofilmfest.com/today-anyone-can-make-a-movie/>.

PCMag Australia, 2018, 7 Movies Shot on an iPhone, online, viewed 13 July 2018, <http: //au.pcmag.com/gallery/52543/7-movies-shot-on-an-iphone>.

PR News Online, 2017, Facebook’s new mobile video research offers key insights for communicators, online, viewed 13 July 2018, <http://www.prnewsonline.com/ facebook-mobile-video-research>.

See-To, E. W., S. Papagiannidis, and V. Cho, 2012, User experience on mobile video appreci- ation: How to engross users and to enhance their enjoyment in watching mobile video clips, Technological Forecasting and Social Change 79(8), 1484. SF3 SmartFone Flick Festival, 2018, Sf3, online, viewed 13 July 2018, <http://www.sf3. com.au>.

REFERENCES (cont.)Statistica, 2018, Worldwide mobile video play share 2013-2018, online, viewed 13 July 2018, <https://www.statista.com/statistics/444318/mobile-device-video-views-share>.

Stuff, 2018, Pocket Spielbergs: the 12 best video editing apps for mo- bile, online, viewed 13 July 2018, <https://www.stuff.tv/features/ pocket-spielbergs-12-best-video-editing-apps-mobile>.

Tesla, Inc., 2018, Model 3, online, viewed 13 July 2018, <https://www.tesla.com/ model3>.

Vodafone Social, 2017, Get started with. . . Mobile movie making: Expert advice from Ruben Kazantsev, online, viewed 13 July 2018, <https://blog.vodafone.co.uk/2017/05/18/ getting-started-mobile-movie-making-expert-advice-ruben-kazantsev>.

Zhang, M., 2018, Steven Soderbergh’s New Movie was Shot on the iPhone: Here’s the Trailer, online, viewed 13 July 2018, <https://petapixel.com/2018/01/30/ steven-soderbergh-shot-latest-film-iphone-heres-trailer>.

THANK YOU