India to Have 213 Million Mobile Internet Users by June 2015: IAMAI

1/22/2015 Prepared by - Kiran Mandrawadkar 1

IAMAI | Report

• The number of Mobile Internet Users in India is expected to reach 213 million by June 2015, according to a report ‘Mobile Internet in India 2014’, released by the Internet and Mobile Association of India (IAMAI) and IMRB International.

• The data in the report shows a constant rise in the number of Mobile Internet users, and if we go by these figures then the future of mobile Internet looks bright in India.

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Future of Mobile Internet users

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Future of Mobile Internet

• According to the report, Mobile Internet penetration in rural India is expected to grow from 45 million in December 2014 to 49 million by March 2015 and eventually 53 million by June 2015.

• Whereas, the Urban India still holds a large percentage of the Mobile Internet users and is expected to reach 143 million by March 2015 and 160 million by June 2015.

• In total India will have 213 million users by June 2015, an almost 14% YoY growth since the previous year.

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Monthly Expenditure on Mobile

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Avg Mobile Spends 2014 v/s 2013

• According to the above shown charts, the average monthly mobile bill has increased by 13 percent from 2013 to 2014, whereas the expenditure on mobile Internet connectivity has gone up by 36%.

• The rise in expenditure on data connectivity could be a possible reason for the rise in the average monthly mobile spend.

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Mobile Internet Plans

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Mobile Internet Usage

• The above chart shows Mobile Internet Plans usage, 33 percent people avail rental plans with limited downloads and 21 percent with unlimited download.

• Limited download rental plans are more common across the demographic segments except for non-working women.

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Industry Experts predict…

• Also at a recent event in Delhi, Digital Summit 2015, Alpesh Shah, Senior Partner and Director at BCG announced that India will have 500 million Internet users by 2018.

• Considering the mobile Internet users will already reach half of this number by this year, it could be assumed that by 2018 a majority of connected Indians will be mobile Internet users.

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Stay tuned for more updates…

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