Mobile Internet Consumer Argentina

8/11/2019 Mobile Internet Consumer Argentina

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THE MOBILEINTERNET CONSUMERARGENTINA 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS


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THE MOBILE INTERNET CO

Preface

The Mobile Internet ConsumerArgentina 2013 report produced byVserv.mobi addresses the audience insights of the growing mobile int

user base in Argentina. This report focuses on profiling the mobile weusers, their purchasing power, lifestyle and consumption pattern. Theand insights are drawn from a survey conducted in 36 countries acrosregions.

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.


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DEMOGRAPHICS



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19%

22%

48%

Almost half of the mointernet user basebelongs to more thanyear old age group

Less than 18 yrs 17%

LATAM

18-24 yrs 30%

25-35 yrs 26%

more than 35 yrs 27%

Age

11%


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4 out of 7 mobileinternet users inArgentina are m

Male F

42%*58%*

43%

57%

*LATAM

Gender



Half of the mobile internet users in Argentina are Graor Post-graduates

Graduate / Post Graduate

Diploma / Undergraduate

Schooling upto 12 yrs

Education

48

24% 33%*

26% 25%*

Uneducated 2% 4%*

*LATAM



Almostthe mointerneMexicoearnin

Occupation

Business19%

Self Employed

Professional20%

Full-time job24%

Part-time job9%

24%*

14%*

19%*

8%*

Currently

not working3%

Housewife10%

Student15%23%*

6%*

7%*

*LATAM



CONSUMPTION PATTERNTHE MOBILE INTERNET CO



84%

33% 33% 30%

5 out of 6internet udownloadgame/ ap

last mont

Game / App Video Music Themes

Mobile content downloadedin the last month

81%* 48%* 45%* 41%*

*LATAM


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Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Almost 2/3rd of the mobile internet users find mobile ads usefdownloading mobile content

Users love mobile ads that help them...

62%

46% 45%*

40% 44%*

44% 55%*

*LATAM


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PURCHASING POWER



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Consumer Durables

85%

Automobiles

65%

Very high penetration of dproduct categories is seenmobile internet users in Ar

Connected Devices

Computers Tablets

43%65%

Product Ownership

58%* 45%* 85%* 56%*

*LATAM


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Restaurant

Movie Theatre

Shopping Mall / Market

Over half of the mobile internet users have visited atheatre in the last month

Affluent Lifestyle

55% 58%*

54% 49%*

76%

*LATAM


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The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 3000 mobile web & app users. The

survey was conducted using random sampling for natural representatthe target group across 7 key countries in LATAM - Argentina, Brazil, Colombia, Mexico, Peru and Venezuela. The overall LATAM averages wweighted as per the regional composition of mobile internet users in efocus country.

About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights


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The Mobile Marketing Association (MMA) is the premier global non-prassociation representing all players in the mobile marketing value cha

more than 700 member companies, the MMA is an action-oriented orwith global focus, regional actions and local relevance. The MMA's priis to establish mobile as an indispensable part of the marketing mix. Tworks to promote, educate, measure, guide and protect the mobile mindustry worldwide. The MMA's global headquarters are located in theStates and it has regional chapters including North America (NA), Eur

East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAbranches.

For more information, please visit www.mmaglobal.com

About The Mobile Marketing Association (MMA


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About Vserv.mobi

Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.

Mobile Internet Consumer Argentina

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