Mobile Internet - Cisco€¦ · Mobile VoIP Mobile Gaming Mobile M2M Mobile P2P Mobile Web/Data...
Transcript of Mobile Internet - Cisco€¦ · Mobile VoIP Mobile Gaming Mobile M2M Mobile P2P Mobile Web/Data...
C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1C97-647142-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Mobile InternetPeter Gaspar, Consulting Systems Engineer
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Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
More Mobile Connections
Enhanced Computing
Faster Mobile Speeds
Rich Media Apps/Content
2G > 3G > 4G
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By 2016, global mobile
data traffic will reach an
annual run rate of 130
exabytes per year.
130 exabytes is equal to:
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Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
• 136X more than all IP traffic
generated in 2000
• 33 billion DVDs
• 813 quadrillion SMS text
messages
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0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
2011 2012 2013 2014 2015 2016
Tera
byte
s /
Mo
nth
6.9 EBper mo
0.6 EBper mo
10.8 EB
per mo
4.2 EB
per mo
2.4 EB
per mo1.3 EB
per mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
78% CAGR 2011–2016
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0
2,000
4,000
6,000
8,000
10,000
12,000
2011 2012 2013 2014 2015 2016
Peta
byte
s /
Mo
nth
Mobile VoIP
Mobile Gaming
Mobile M2M
Mobile P2P
Mobile Web/Data
Mobile Video
VoIP traffic forecast to be 0.21% of all mobile data traffic in 2016
4.54%
23.87%
68.00%
1.06%2.33%
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
78% CAGR 2011–2016
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0
1,000
2,000
3,000
4,000
5,000
6,000
2011 2012 2013 2014 2015 2016
Peta
byte
s /
Mo
nth
Non-Smartphones
Other Portable Devices
M2M
Home Gateways
Smartphones
Tablets
Laptops and Netbooks
Other Portable Devices forecast to be 3.3% of all mobile data traffic in 2015
47.14%
11.09%
4.37%
19.52%
9.27%
5.32%
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
78% CAGR 2011–2016
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=
=
Smartphone
Laptop
Tablet
Handheld Gaming
Console
Mobile Phone
Projector
35 X (monthly basic mobile phone data traffic)
= 121 X (monthly basic mobile phone data traffic)
= 60 X (monthly basic mobile phone data traffic)
= 300 X (monthly basic mobile phone data traffic)
498 X (monthly basic mobile phone data traffic)
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
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• By 2016, global mobile data traffic will reach 10.8 exabytes per month (or a run rate of 130 exabytes annually).
• Global mobile data traffic grew 2.3-fold in 2011 (YoY), more than doubling for the fourth year in a row.
• Global mobile network connection speeds nearly doubled in 2011 and will increase 9-fold by 2016.
• By 2016, over two-thirds of the world’s mobile data traffic will be video.
• From 2011—2016, consumer mobile data traffic has 83% CAGR; business mobile data traffic has 66% CAGR.
• By 2016, there will be more than one mobile connected device (10.3B) for every member of the world’s population (7.5B).
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
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Empowering the User
Voice
SMS/Email
Video
Mobile InternetLTE/EPC
WiFi/Femto
Mobile Video
Managed B2B, M2M
Cloud Services
MetroE
Policy
Open Development Env
Mobile Video
IP E2E
Data Augmented1xRTT/EVDO
GPRS/UMTS
SMS-C
PDSN/HA/SGSN/G
GSN
WAP Gateway
IP to the RAN
Voice-centricCDMA
TDMA
GSM
T1 / Circuit Switch
IP in the Core
1994 2000 2010
1st Wave
2nd Wave3rd Wave
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Consumers want more personalized experiences
Business users demand greater
productivity
Business ExperiencesConsumer Experiences
• More collaboration
• Better returns
• Improved mobility/portability
• More visual
• More social
• More personal
Web 2.0Web 2.0 CollaborationCollaboration
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Shifting Environment
Traditional Expertise
2G, 3G ...Circuit
Network ServicesAccess Focus
Te
ch
nic
al
Bu
sin
ess
3G, 4G, WiFi, FemtoIP
Cloud ServicesServices Focus
Operator CompetitorsVoice RevenuesWalled Garden
B2C Model
OTT CompetitorsMultimedia Revenues
Hosted, OTT, App StoreB2B2C Model
Mobility / IP Expertise
IP
Collaboration
Entertainment
InformationEnd User
Experience
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MonetizationNew revenue streams
OptimizationEfficient delivery
Profitability
Traffic
Revenue
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Location Awareness
Usage Visibility
Mobility Control
Access Technology Awareness
Device Awareness
Session State Awareness
$$$
$$$
$$$$$$
Intelligence
$$$
$$$
App based mobility control
RoamingPresenceReachability
QoS managementInnovate service offerings
Service manipulationService control
Time of day
Select access based on appsSelect access based on
roaming partner
AdaptationTranslationBattery life
Shape
Subscriber
Experience
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Voice &
Msg
CapEx Spend
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Investment in Intelligence
Traditional Services~80%
RNC
Voice &
MsgRNC
RadioIP Core
Data Center
/ CloudEdge /
EPCIP RAN
New $ Opportunity =
Mobile Internet is Profitability EngineDifferentiation, new revenues, network optimization, and flexibility
MobileInternet~20%
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onetization, ptimization and ideoscape xperience
Comprehensive, Integrated, Intelligent
Monetization• Premium offerings
• Backend partnerships
• Differentiated video services
Optimization• Optimal data transport
• Network awareness
• Subscriber intelligenceM.O.VE
Mobile Videoscape ExperienceAcross Devices, Networks and Content
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NationalData Center/Cloud/VHO
NationalData Center/Cloud/VHO
RegionalData
Center/VSO
RegionalData
Center/VSO
SP Content
Third-PartyContent
Business
Distributed to Scale with Non-Linear M.O.VE Demands
IP Core
EPC/Edge
Unified RAN
Home
Multi-Service
Multi-Path
Multi-Access
Video, Voice, InternetB2B2C
Cell to CellCell to Cloud
Radio AccessWiFi Access
Ethernet Access
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Thank you.