Mobile IA Talk for Oz-IA 2009
-
Upload
oliver-weidlich -
Category
Design
-
view
1.508 -
download
0
description
Transcript of Mobile IA Talk for Oz-IA 2009
![Page 1: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/1.jpg)
These are a few of our favourite things...
PERSONAL MOBILE INFORMATION
ARCHITECTURES
OLIVER WEIDLICHIdeal Interfaces
ROD FARMERVodafone Hutchison Australia
Tuesday, 6 October 2009
![Page 2: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/2.jpg)
@rodfarmer
linkedin.com/in/rodfarmer
ABOUT [email protected]
@oliverw
linkedin.com/in/oliverw
Tuesday, 6 October 2009
![Page 3: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/3.jpg)
Page
"Mobile is the fastest and cheapest way to reach the largest number of people. There are billions of people
on this planet who still don't have access to the Internet. And we think mobile presents the biggest
opportunity to get them on the Internet.“Chris Sacca, former head of special initiatives at Google
late 2007
Tuesday, 6 October 2009
![Page 4: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/4.jpg)
MOBILE IS DIFFERENT
Tuesday, 6 October 2009
![Page 5: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/5.jpg)
DESIGNING
USER EXPERIENCESMOBILE
Tuesday, 6 October 2009
![Page 6: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/6.jpg)
TRENDSMOBILEINFORMATIONARCHITECTURES
EMER
GING
Tuesday, 6 October 2009
![Page 7: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/7.jpg)
WHY MOBILE IS DIFFERENTTuesday, 6 October 2009
![Page 8: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/8.jpg)
810
DIFFERENCES IN THE MOBILE ENVIRONMENT
Highly variable context and environment
Small screen size and limited text input
UI takes up the entire screen
Difficult to multi-task and easy to get lost
Tuesday, 6 October 2009
![Page 9: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/9.jpg)
999
Does it have a camera?
Wi-Fi?Facebook?
Check my email?Cheap!
Pre-Paid!
GPS
Great music features
Chinese?Looks great
IT’S MOBILE JIM, BUT NOT AS WE KNOW IT
Tuesday, 6 October 2009
![Page 10: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/10.jpg)
Tuesday, 6 October 2009
![Page 11: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/11.jpg)
Tuesday, 6 October 2009
![Page 12: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/12.jpg)
Tuesday, 6 October 2009
![Page 13: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/13.jpg)
A REALITY CHECKHOWEVER, 40% DATA TRAFFIC IS IPHONE/SMARTPHONE
Tuesday, 6 October 2009
![Page 14: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/14.jpg)
ecosystem
E = F + P
FRAGMENTATION PROTECTIONISM
Networks
Devices
Carriers
Service Providers
Manufacturers
Operating Systems
Tuesday, 6 October 2009
![Page 15: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/15.jpg)
CHALLENGES FOR GOOD MOBILE USER EXPERIENCESTuesday, 6 October 2009
![Page 16: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/16.jpg)
DESIGNING MOBILE USER EXPERIENCESThere are many complexities in designing the mobile user experience, from the lack of UI and protocol standardisation to the range of contexts, conventions and services the mobile must support
speedsize
touch CSS
ajax
javascript
browsers
locationnavigation
task
goals
voice
integration
aesthetics
form factor
layout
language
HTML 5
timefunctionalitysimplicity
Tuesday, 6 October 2009
![Page 17: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/17.jpg)
DEVICES DATA PRE-PAID/POST-PAID ENGAGEMENT USER BEHAVIOURS
IMPACT ON CUSTOMERS?
Tuesday, 6 October 2009
![Page 18: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/18.jpg)
INTEGRATION v OWNERSHIP
Tuesday, 6 October 2009
![Page 19: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/19.jpg)
OZ MOBILE SURVEYwww.aimia.com/mobile
Tuesday, 6 October 2009
![Page 20: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/20.jpg)
USE FOR MORE THAN CALLS & SMSOZ MOBILE SURVEY
77%Tuesday, 6 October 2009
![Page 21: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/21.jpg)
HAVE TWO MOBILE PHONESOZ MOBILE SURVEY
24%Tuesday, 6 October 2009
![Page 22: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/22.jpg)
VISITING WEBSITES ON MOBILEOZ MOBILE SURVEY
Tuesday, 6 October 2009
![Page 23: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/23.jpg)
IA ISSUESCOMPLEXITY INCONSISTENCY OTHER THINGS
Tuesday, 6 October 2009
![Page 24: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/24.jpg)
“I KNOW WHAT UGOOGLY IS!”
Tuesday, 6 October 2009
![Page 25: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/25.jpg)
GOALSABANDON THE UNNECESSARY
!"#$%#&'(
)*&(
!"#$%#&'(
+',-$#.(
/0#$(1$#.230&4"#&40.(
SITUATED PLANNING
Tuesday, 6 October 2009
![Page 26: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/26.jpg)
CONTENTTIME POOR SNACKING
Avg 15 mins per session
1.2 sessions per day
3-4 sticky products
15 secs page load
Tuesday, 6 October 2009
![Page 27: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/27.jpg)
DECISION COMPLEXITYREDUCE OPPORTUNITIES FOR MISTAKES
Tuesday, 6 October 2009
![Page 28: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/28.jpg)
CLICK INVESTMENTIT’S A SLOW, SMALL ENVIRONMENT
Tuesday, 6 October 2009
![Page 29: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/29.jpg)
MESSAGINGVISUAL IMPACT ON ENGAGEMENTNOT BRANDING
initial repeat
beautifulengaging
functional
Tuesday, 6 October 2009
![Page 30: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/30.jpg)
LAYOUTREMEMBER, MULTIPLE INPUTS
this is not an hand writing font it looks...
comments
this is not an hand writing font it looks... 5 comments
this is not an hand writing font it looks...
comments10
95
this is not an hand writing font it looks...
comments8
this is not an hand writing font it looks...
comments55
Footer link | Footer link | Wrapped link
this is not an hand writing font it looks...
comments
this is not an hand writing font it looks... 5 comments
this is not an hand writing font it looks...
comments10
95
this is not an hand writing font it looks...
comments8
this is not an hand writing font it looks...
comments55
Search Go
this is not an hand writing font it looks...
comments
this is not an hand writing font it looks... 5 comments
this is not an hand writing font it looks...
comments10
95
this is not an hand writing font it looks...
comments8
this is not an hand writing font it looks...
comments55
Search
Go
Tuesday, 6 October 2009
![Page 31: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/31.jpg)
FIXED v FLUIDTRADE-OFFS
Tuesday, 6 October 2009
![Page 32: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/32.jpg)
FIXED v FLUIDTRADE-OFFS
Tuesday, 6 October 2009
![Page 33: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/33.jpg)
33
FLUID MASTERSTuesday, 6 October 2009
![Page 34: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/34.jpg)
HANDLING DIVERSITYDEVICE DETECTION
USER AGENT STRINGS
DEVICE HEADERS
NETWORK DETECTION
DEVICE PROFILING
USER PROFILING (TELCO?)
TRANSCODING
Tuesday, 6 October 2009
![Page 35: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/35.jpg)
JUST PROVING A POINTDEVICE DETECTION
50 VARIANTS!
Tuesday, 6 October 2009
![Page 36: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/36.jpg)
NOT CREATED EQUALBROWSER SUPPORT
BROWSER SUPPORT
CSS
AJAX
COOKIESSCRIPTS
SPEED
FONT
IMAGES
PAGE WEIGHT
CACHING
Tuesday, 6 October 2009
![Page 37: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/37.jpg)
TRYING TO HELP THE USER - BUT HARMING
THE COST OF IA
$20/MB
60k
$1.20
@
=
Tuesday, 6 October 2009
![Page 38: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/38.jpg)
GENERAL PRINCIPLES• Expect and manage diversity• De!ne device groups with Heroes• Create a default reference design• De!ne rules for content design and adaptation• Stick with Web Standards and "exible layout• Ensure adequate reporting• Avoid bleeding edge• Best experiences on best devices as rule of thumb
Tuesday, 6 October 2009
![Page 39: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/39.jpg)
INTERNET MODELS OF USAGE
BIGGER DATA ALLOWANCES
ALWAYS ON
Tuesday, 6 October 2009
![Page 40: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/40.jpg)
MOBILE IS NOT A PC IN YOUR POCKET
Tuesday, 6 October 2009
![Page 41: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/41.jpg)
TRENDS
PERSONAL
INFORMATION
ARCHITECTURES
Tuesday, 6 October 2009
![Page 42: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/42.jpg)
FROM THIS...MOBILE IAs
Tuesday, 6 October 2009
![Page 43: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/43.jpg)
“Just like the frog in the heating water kettle, the mobile phone industry couldn’t itself notice that it was creating devices that were increasingly dif!cult to use and that the new – some really good – feature couldn’t be found among all the old ones.
It required someone outside the traditional mobile phone industry to shake the industry out of this.”
PANU KORHONEN
Tuesday, 6 October 2009
![Page 44: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/44.jpg)
IPHONEMOBILE IAs
Tuesday, 6 October 2009
![Page 47: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/47.jpg)
WINDOWS MOBILEMOBILE IAs
Tuesday, 6 October 2009
![Page 48: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/48.jpg)
HTC SENSE UIMOBILE IAs
Tuesday, 6 October 2009
![Page 49: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/49.jpg)
LG S-CLASS UIMOBILE IAs
Tuesday, 6 October 2009
![Page 50: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/50.jpg)
SAMSUNG TOUCHWIZ UIMOBILE IAs
Tuesday, 6 October 2009
![Page 51: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/51.jpg)
PALM WEBOSMOBILE IAs
Tuesday, 6 October 2009
![Page 52: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/52.jpg)
PERSONALISING INTERFACESVODAFONE 360
Tuesday, 6 October 2009
![Page 53: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/53.jpg)
3 PORTALMOBILE IAs
20072008
Tuesday, 6 October 2009
![Page 54: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/54.jpg)
EXPERTNOVICESHIFT
AUTOMATIC MENU CUSTOMISATION
EXPERIENCE IMPROVED
Tuesday, 6 October 2009
![Page 55: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/55.jpg)
THE FUTURE
Tuesday, 6 October 2009
![Page 56: Mobile IA Talk for Oz-IA 2009](https://reader034.fdocuments.us/reader034/viewer/2022051208/545811c9b1af9f33608b5065/html5/thumbnails/56.jpg)
OLIVER WEIDLICHIdeal Interfaces
ROD FARMERVodafone Hutchison Australia
Tuesday, 6 October 2009