Mobile Horizons Istanbul 2013 - Jim Cook

The Retail, Commerce &

Payments Revolution

Jim CookEditor, MobiAD News

Co-founder, m-Spark.org

Mobile Horizons Istanbul This presentation was made on June 4, 2013 at the Mobile Horizons Istanbul conference. To learn more about this unique thought-leadership forum, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.

LONDON & ISTANBUL WWW.M-SPARK.ORGUK +44 (0) 780 173 4214 TR +90 (0) 537 584 1161

[email protected] COOKCO-FOUNDER

MOBILE POWERED SOCIAL INNOVATION

Special Focus: The Retail, Commerce &

Payments Revolution

Jim Cook, MobiAD, m-Spark.orgKerem Sözügeçer, Shopamani

Atilla Gümüş, MUDODeniz Güven, Garanti Bank

Yaroslav Smirnov, MTS




Steps in Commerce

Loyal

ty DiscoveryRecom

mendation

Paym

ent

Discounts

Price comparison

1

25

3

6

4




Traditional Retail

Loyal

ty DiscoveryRecom

mendation

Paym

ent

Discounts

Price comparison

Call a friend

Loyalty cards andprize catalogues

Cash &Credit card

Printedcoupons

Magazines & TV

ProductComparisonmagazines

Call manystores

• not connected or linked• not individual or personal

• not real-time




Retail becomes personal

Call a friend

Loyalty cards andprize catalogues

Cash &Credit card

Printedcoupons

Magazines & TV

ProductComparisonmagazines

Call manystores

Loyal

ty DiscoveryRecom

mendation

Paym

ent

Discounts

Price comparison

Personal couponsLocation-based

Time-based“Flash sales”

Mobile WalletNFC

Cloud WalletsOperator Billing

Check-insLocation based

Automatic Social Network

Bar-code scanning Amazon Price Check

RedLaser

Mobile Search Social NetworksAR Magazines

Mobile Advertising

Wish listsSocial Networks




Retail becomes personal

Loyal

ty Discovery

Recomm

endation

Paym

ent

Discounts

Price comparison

Personal couponsLocation-based

Time-based“Flash sales”

Mobile WalletNFC

Cloud WalletsOperator Billing

Check-insLocation based

Automatic Social Network

Bar-code scanning Amazon Price Check

RedLaser

Mobile Search Social NetworksAR Magazines

Mobile Advertising

Wish listsSocial Networks

• connected & linked• individual & personal

• real-time




It is the System approach that is important

Loyal

ty Discovery

Recomm

endation

Paym

ent

Discounts

Price comparison

• includes online + mobile + physical stores

• brings extra customer value

• the system will drive the Retail Revolution




Will this combination ofconnected, personalized, and

real-time services kill existing retail

or create a new explosion

in commerce?

So the question is:




Mobile Horizons Istanbul 2013 - Jim Cook

Technology

Transcript of Mobile Horizons Istanbul 2013 - Jim Cook