Mobile Health | nascent at McKesson

Presentation at McKesson December 2010

Mobile Health

Trends, Platforms &UX Driven Development.

www.nascentgrp.com

http://www.nascentgrp.com



A brand, product and service innovation consultancy.

Working internationally for a wide range of global brands:

SAP, Motorola, SanDisk, NewsCorp, NDS, Kodak, BetterPlace, SuperDimension, Maccabi Healthcare Services

Expanding focus on the intersection of healthcare and mobile devices.

Presenter:

Guy Haviv : UX Design / Mobile Platforms Lead

Research:

nascent design research team

www.nascentgrp.com



Outline


Why Mobile Platforms - Why Now?

Platforms Overview

Key Technologies / Strengths

Mobile Health Apps: Highlights

Touch Devices: Challenges in Medical Environments

(continues)

Outline #2


Product Development: A UX-driven process

New Products: Prototyping

Summary

Q&A / Open Discussion


Part 01

Why Mobile Platforms? Why now?


Touch device statistics indicate:

Why Mobile Platforms? Why Now?

Physicians areearly adopters.


The healthcareindustry is enthusiastic.

Touch device statistics indicate:



10% of 3m iPads in the U.S sold to physicians.18% of physicians in the US using iPads.

9% of adult Americans using mhealth apps today.14% of adult Americans will use them by 2011.

Physicians are Early Adopters


iPad Adoption by industry: healthcare is in top 3


The Healthcare Industry is Enthusiastic

Enterprise mhealth expected to be a$1.7 billion market.

500m people are expected to use mhealth smartphone applications worldwide.

By 2014:

By 2015:

60% of healthcare enterprises using smartphones health apps.



Movement from early adoption to mass market.


Recent Developments

Medtronic CIO buys 4,500 iPads for sales team

Boston Scientific bought 2,000 iPads for sales team

Stanford School of Medicine and UC Irvine School of Medicine issue iPads to all new students

The Labor Party in the Australian state of Victoria is campaigning for AUS$12 million to equip every doctor in the state with an iPad



There are many potential benefits to adopting mobile health:


Benefits

Allow more time with patients

Improved health record management and accessibility

Remote monitoring and care

Personalized health management & better compliance

Increased awareness - Earlier detection

Improved communication and training tools

Cut healthcare costs


Mobile health app distribution is expected to go mainstream.


Within 5 years


Part 02

Platforms Overview


Devices

PhonesNon-PhonesTablets


Operating systems

iOSAndroidBlackberryWindows Phone 7WebOSMeeGo


For the purpose of this talk

We’ll focus on iOS:iPhoneiPod TouchiPads


iOS

Key Technologies & Strengths


TouchSensorsIncredible displaysAlways connectedMultitouch gesturesPersonal - almost intimate(continues)

iOS: Key Technologies & Strengths


Platform is opinionatedUI standards clearly definedApps are small, precise, focusedApps run full-screenTouch = immediacy, intuitivenessBuilt in UI concepts facilitate information navigation

iOS: Key Technologies & Strengths


Core AnimationUI KitWebkitLocation ServicesAudio / Video Playback / StreamingAccessory SupportAirplay

Technologies (highlights)


iOS

App Distribution:App StoreIn App PurchaseEnterprise Program

Part 03




We broadly separated apps into 3 groups:



Apps for everyone



Apps for everyone:- Medical references - Health management tools- Existing condition management tools- Pharmaceutical management and care



Existing Condition ManagementApps for Everyone

iBPBlood sugar tracking$0.99


Existing Condition ManagementApps for Everyone

AsthmaMDAsthma trackingFree

Track EventsTriggers (Allergies)Track Medicine


Pharmaceutical ManagementApps for Everyone

WalgreensDrug DatabaseFree

Store LocatorScan Barcodes Order Refills


Pharmaceutical ManagementApps for Everyone

Lexi Drugs & Lexi InteractDrug database$119.99

identify possible interactions between drugs

Actively updated- monitoring FDA changes continuously


Apps formed students &physicians



Apps for med students & physicians:- Educational / references tools- EMR-EHR: electronic medical records- Imaging- Surgical assistance- Healthcare for developing countries



Education / ReferenceApps for Practitioners

Merck ManualReference$34.99

All reference data available for offline browsing


Education / Reference

Echocardiography AtlasCardiologyReference$19.99

Apps for Practitioners

650Mb.Examples of normal and abnormal echocardiograms.Annotated image & video.


Education / Reference

InklingInteractive Textbook PlatformFree


Looks incredible overall.


EMR

Dr. Chrono EHRRemote access EMRFree


Patient schedulingElectronic medical billingUI looks like it needs some work.


Remote Monitoring

Airstrip MonitoringRemote Patient MonitoringFree (demo)


Interfaces with companion backend (commercial)AirStrip system

Cardiology solution also available


Imaging

mVisum onDemandDICOM,PACSImage ViewerFree


View lab results fromQuest Diagnostic


Imaging

OsirixImage Viewer$19.99


Able to view CTs, Ultrasound, MRI in standard DICOM formatBased on OpenSource desktop client.Widely used


Apps with supporting accessories


December 2010

iBGStar™ Diabetes ManagerBloodglucose meternot yet released

Apps with supporting accessories


Thinklabs Stethoscope App Visual heart & lung sounds$69.99



Vscan Handheld Ultrasound

Speciality Devices


Proteus Biomedical Ingestible Drug / Physical Monitor

Speciality Devices

Low power, activated after ingestion by stomach fluids.

Monitors incoming drugs / physical condition, heart rate, respiratory rate.


Part 04

Touch Devices: Challengesin Medical Environments


Physical Challenges:



Not ruggedizedHard to disinfectRequires a dockDifficult to operate with gloves(video)

Physical Challenges


Physical Challenges: Osirix Video

Watch this video online:

http://www.youtube.com/watch?v=t9jW7WDL2jsSkip to 4:30

http://www.youtube.com/watch?v=t9jW7WDL2js

http://www.youtube.com/watch?v=t9jW7WDL2js


Regulatory Challenges


For mobile mhealth apps,regulatory environment is unclear, involving both the FDA & FCC.

Some apps might need approval as if they were devices, from both the FDA & the FCC.

Part 05

Product Development:A UX-driven process



Mobile version != Porting existing software


Quick point to consider


Planning the product around empoweringthe user


UX driven development


Detailed planning of the system UI.

We call this Schematics.


Main output:


Schematics align teams around visible, tangible functionality.



Schematics (example)


Process overview:



Concept to ProductUX driven process

This process is straightforward, practical.



Research- Existing product + technology research- User research (shadowing, documenting)- Identifying business & ecosystem opportunities(continues)



Planning, Designing- Ideation - concept development- Defining project scope- Paper prototyping- Schematic design- Validation / prototyping cycles- Visual design + development kickstart (in parallel)


Part 06

New Products: Rapid Prototyping



A small group canplan, design & build a mockup/prototype that has tremendous impact.


In a relatively small period of time


A mockup makestheory tangible.

Can persuade internallyClarify product needsA strong marketing tool


Part 07

Summary



Mobile health apps can:

Increase productivity by increasing connectivity.


Mobile health apps can:

Facilitate new services by connecting patients & practitioners.


UX-driven product development is practical, tangible & increases team focus.

Part 08

Q&A, Discussion



Thank You.

www.nascentgrp.com



Mobile Health | nascent at McKesson

Technology

Transcript of Mobile Health | nascent at McKesson