Mobile Go Home - Welcome Multi-Context!
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Transcript of Mobile Go Home - Welcome Multi-Context!
Berlin, 26th of May 2012
nexum AG is consultancy and agency for digital media.
Niels Anhalt, Member of the board, nexum AG
Mobile Go Home! Welcome Multi-Context!
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The Mobile Revolution takes place and will change the way we use the
web.
Source: http://www.gartner.com/it/page.jsp?id=1278413
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and the whole world is talking about Mobile…
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but, that’s just the beginning
of the story…
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Welcome Multi-Device!
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We will never have back the time, where we can concentrate on only
one device.
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Many concentrate on multi-screen scenarios emphasizing the output
dimension of multi-device strategies.
Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html
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But we also have to consider various and multiple input options
http://www.plxdevices.com/plxwave/info.html
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http://leapmotion.com/
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But we also have to consider various and multiple input options
http://www.plxdevices.com/plxwave/info.html
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And perhaps unexpected and unkown combinations of input options
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And perhaps unexpected and unkown combinations of input options
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and perhaps unexpected and unkown combinations of input options
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and even unexpected and unkown combinations of output options
Source: http://www.multiscreen-experience.com/?page_id=47
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Multi-Device =
Multi-Output-Options +
Multi-Input-Options
(in any combination)
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But should we focus on devices? Or rather on users and their needs!
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http://www.useit.com/alertbox/mobile-vs-full-sites.html
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What does mobile mean? On the rush?
Not much time? http://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
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On the rush? Not much time?
Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
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Are the three-fourths of Americans that report they would use their mobile phones in the bathroom
really mobile?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
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http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
Mobile device = Mobile context = on the rush = less content?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
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Bild Couch / iPad
Is an iPad a mobile device, when most of the user use within a
stationary wifi network?
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Mobile Device
Mobile Context
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„Mobile“ Context is not really defined.
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What does context mean?
http://dictionary.reference.com/browse/context
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To analyse the circumstances the „Context of use“-method
might help!
CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001)
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Technical Enviroment • Device (Hardware,Software)
• Network
• Other Equipment
Physical Enviroment
• Weather conditions
• Movement
• Noise
Social Enviroment • Relation to surrounding people
• Amount of surrounding people
• Attitude of surrounding people
Personal Circumstances
• Knowledge, Skills
• Attitude, Motivation
• Mental State
Multi-Context
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context-aware computing technologies
are on their way…
Source: http://www.gartner.com/it/page.jsp?id=1190313
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Mobile go home!
Welcome Multi-Context!
Niels Anhalt, member of the board [email protected] Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne
Thank you!
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