FMEA -Failure Mode and Effects Analysis Prof Ahmed Kovacevic
Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic
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Transcript of Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic
25th September, 2011
- Mobile & Gaming Tools -
Destination Social Marketing Revolution
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Igor Kovacevic Association Accounts
Serbia Convention Bureau
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Basic terms
Congress Tourism – MICE – Meeting industry
Meeting industry VS Leisure
PCO
DMC
DMO = CVB
Social Media Explained
“ I need to party ”
“ I partied ”
“ This is where I partied ”
“ Look at this party ”
“ I am good at partying ”
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Social Media Explained
- Advanced
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- Smart phone: increase of sales levels
- 2012 more smart phones sold than PC
World goes Mobile
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World goes Mobile
- Mobile marketing will reach $20.4 billions in 2015 (USA)
Source: eMarketer 2011 6
- What is mobile marketing: distribution / marketing channel
-Types
-SMS/MMS
-Mobile web
-Mobile video and TV
-Mobile Applications
World goes Mobile
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Serbia goes Mobile
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Main screen
Looking for a
destination
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Destinations
Top 5 international
destinations
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Looking for a
Hotel
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Criteria
4 elements:
1 Rooms/
Meeting Halls
2 Category
3 Location
4 Search engine:
- rooms
- meeting halls
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A Hotel
Profile:
1 Capacities
2 About
3 Details
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For meeting
organizers and
delegates
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Social
Media
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Social
Media
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What we want?
We need something:
NEW
COOL
DIFFERENT
UNEXPECTED
AFFORDABLE
EXPOSURE
We decided for:
VIDEO GAMES
…….
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Game 1 - Race through Serbia
Passing the major
attractions in a
destination
Learn and fun in the
same time
Race against the
obstacles, time and
other plays
Additional: contacts for
data base
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Game 2 – Make an event in Serbia
5 destinations 5 tasks
4 steps: Venue, Hotels,
Gala, Activities
Info for each service
provider with photos
Real tasks, services
providers, ratio
Budget and satisfaction
Additional: contacts for
data base
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Recognized as a leader in applying new technologies in
destination marketing
Great tools for “wow” the clients
Great market exposure (1.500 active user of app and 800 players)
Great media exposure (70 free articles)
Added value for our Partners
What is next?
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Q&A
Igor Kovacevic Association Accounts Manager
Serbia Convention Bureau
Serbia.Convention.Bureau
SERBIACB
Serbia Destination
Serbia Destination
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