12 3

Smartphones and Mobile

Gaming

157.8 million smartphones so ld wor ldwide in last three months of 201 1

Google ’s Android operating system owns 51% of the mobi le OS market . Apple in second with 30 .7% , R IM th ird with 12 .3% and Microsoft fourth with 3 .9%

The overall mobi le market grew by just 5 .6% wor ldwide , as smartphones grew further to h it a record 26% of the total so ld .

December 201 1 smartphone owners

in France ,

Germany ,

I ta ly and UK

counted for 44%

of mobi le users combined

49% of

British population have a smartphone

• 657 mi l l ion smartphones to be so ld by the end of the year

• Sales wi l l r ise to

982 mi l l ion in 2015

• Could reach 1 b i l l ion in annual

sa le in 2016 (1 /2 the mobi le device market )

million smartphones so ld wor ldwide in 201 1

491.4Gaming industry

could reach $ 1 12 b i l l ion by

2015 and 20% of that is to be

from mobi le gaming sa les

During December 201 1 , U .S . v ideo gaming sa les dropped by 21%

However mobi le applications market

grew 120% during Chr istmas per iod .

• paid apps on Apple

app store , 6 are games

• free apps on Apple

app store , 7 are games .

• gross ing apps on

Apple app store , 7 are games .

• paid apps on Android

market , 6 are games

• free apps on Android

market , 2 are games

• gross ing apps on android market ,

a l l 10 are games

49% of time users spend on smartphones is taken up by

mobile gaming

Top 10 . . . Top 10 . . .

How long does it take to fu l ly develop a mobi le game?how long is a p iece of str ing? 1 month to 9 months generally .What smartphone do you own?iPhone .Do you have a preferred operating system when working on a mobi le game?iOS .Where do you see mobi le gaming in the next 5 or 10 years?5 years , more of the same. Improvements in graphics and performance , l i ttle e lse . 10 years , potentia l for s ign if icantly improved ce llu lar data networks so could be drastic changesDo you th ink mobi le gaming wi l l one day surpass console gaming as the most popular format?In terms of tota l numbers of p layers , probably . In terms of hours spent p lay ing . . . Not so sure .With mobi le games costing less , do you th ink the console games wi l l lower the ir pr ices to compete?NopeAre you p leased that b ig console brand such as Sony are recognis ing mobi le games by a l lowing people to download them onto consoles?They a lready had PSN for downloadable titles . A l lowing mobi le games to be downloaded onto console is not important to me , it ’s not the p latform for which they were intended .Where do you ga in insp iration from when creating a game?Anywhere , most important is bouncing ideas off other people . 2 people bra instorming wi l l produce far more than twice the ideas of one person in iso lation .

Questions answered by Tom Page fromPLA Studio

Tweet from Sam Kuli iMobi le gaming has grown on me late ly , i t can take over the casual market , but as for hardcore p layers , i t ’ l l never take console p layers .