Mobile Game Asia 2015 Ho Chi Minh City: The roadmap of IP creation
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Transcript of Mobile Game Asia 2015 Ho Chi Minh City: The roadmap of IP creation
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Mobile Game Asia 2015
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13 years of creative industry
experience
Malaysia’s award winning film director
Creator of multi-million installs mobile
game Badminton Jump Smash™
One of the founder of WonderBucks
Berhad, SE Asia’s Top50 new startup
mobile app company
Advisor of YCA Malaysia youth
leadership camp
VC to GameCraf & TeddyVille
Museum Malaysia
HAVENE LIEWFounder & Managing DirectorMediasoft™ Entertainment
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WHO WE ARE?
MALAYSIA’s LARGEST GAME DEVELOPER
Technology Partners
Jump Smash™ Brand Partner (Global) Publishing Partner (MY)
Government Endorsement & Accreditation
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WHAT WE DO?
Core Business
IP Creation & Game Development
Other business
Animation, Game Publishing,
IP Licensing & APP Development
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THE ROADMAP OF MEDIASOFT TO DEVELOP OWN IP SINCE DAY ONEMobile Game Asia 2015
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THE ROADMAP OF IP CREATION
Mobile Game Asia 2015
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CULTURE
Creating an effective culture for IP creation
MARKET
Know the market for your IP
VALUE
Increase your market value through IP
THE MEDIASOFT’s LITTLE TIPS
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Core Values
IMAGINATION, ACTION, PEOPLE
# CULTURE
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COMMON GOALS
# CULTURE
• To be a platform for local talents
• To create a work-life balance working environment
• To spread the good message to the society
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An ecosystem that is self-driven
# CULTURE
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Owning IP is the key to success
# MARKET
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Cater to Market Demand
# MARKET
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Play with Marketing Budget
# MARKET
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Exchange value with partners
# VALUE
Microsoft provides the latest technology for R&D
Autodesk Authorised Training Centre
Intel Seamless Technology
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Design an IP with Potential Partner
# VALUE
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Add Value through Partnerships
# VALUE
Granting Mediasoft™ access to the top badminton players
and world class tournaments.
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Enter different markets through licensing
# VALUE
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MEDIASOFT™ ENTERTAINMENT SDN. BHDNo 25, Jalan Puteri 7/15, The Cube, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
P: +60 3 8051 6333 F: +60 3 8051 6332
Presented by:
HAVENE LIEW
MANAGING DIRECTOR
M: +6 012 398 0702
THANK YOU