Mobile Game Asia 2015 Ho Chi Minh City: An overview of the mobile game market in China and Vietnam
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Transcript of Mobile Game Asia 2015 Ho Chi Minh City: An overview of the mobile game market in China and Vietnam
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Catalogue
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02
03
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2013 to 2018(panel computer and smart phones)
$ $+
+$ $
﹠
$$
$
$
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$++
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﹠ ∣
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User number growth trend of global from 2013 to 2018(panel computer and smart phones )
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$
$
$
、 、
$
$
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Major Asian Markets——China,Japan,South Korea
Average Consumption
Average Consumption
Average Consumption
Annual Growth Annual Growth Annual Growth
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Nietnam Thailand Indonesia Malaysia Philippines Singapore
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Catalogue
01
02
03
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,
16773,
77
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2014Q1 2015Q1
28.30% 1-3次
4-5次
27.83%
19.84%
6-10次
11-20次22.32%
24.57%
20次+6.43%
25.91%
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Pay Rate Pay Rate
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Terminal manufacturers
the most stable entrance
……
The new traffic entrance appear constantly
anime and comic
Social networking platform
The game live
2.02
2.11移动应用商店的月度覆盖人数(亿人)
2.04
Number of IP games
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New games are hard
to enter
Old game retained
for a long time
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Channels are strong
IP
Knockoff
Capital inflows
Quality
subdivide the industrial chain
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✓
✓
✓
✓ , ,
✓
✓
Opportunities and challenges of Vietnam game market
Opportunities
Challenges
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Catalogue
01
02
03
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D-HAPHTML5 Game analysis
platformD-EAP
Experience analysis platform
D- OAPDistribution channel operation analysis platform
D-OAPAPP Game
analysis platform
D- TAPTV Game analysis
platform
APP
Product and service system of DataEye
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Efficient、Real-time
Professional data analysis team
Provide close-fitting operations consulting services
Reduce the labor costs
7 X 24 Service
Advantage of DataEye
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Thanks