Mobile Forms
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Mobile: Forces, Forms, Futures A survey of mobile consumer market forces, evolving content forms and the imminent future Mike Lee February 1-3, 2012, For AARP Design / Photo Session 2 1 1 Thursday, February 2, 12
description
The second of three 90-minute talks given to the newly-formed AARP Design/Photo team. In this second presentation, I was projecting the apps from my iPad 2. The screenshots were for those who dialed into the meeting. The video clips I showed and external resources mentioned should all be clickable to launch in your web browser. These three presentations will be revised and expanded to present to other groups around AARP.
Transcript of Mobile Forms
Mobile: Forces, Forms, FuturesA survey of mobile consumer market forces, evolving content forms and the imminent future
Mike LeeFebruary 1-3, 2012, For AARP Design / Photo
Session 2
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1Thursday, February 2, 12
Mobile Forms iPad Magazines2
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Mag+ Live with Popular Science3
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For its August [2011] barcode issue, This Old House peppered its pages with 31 separate Microsoft Tags linking to a series of giveaways of prizes readers could use in their own remodeling projects. Working with advertising partners, the magazine secured goods worth a total of $178,000, from faucets to flooring. The result: 239,191 scans and 11,971,431 checked prize boxes from 156,760 unique entrants -- not to mention advertisers thrilled to have an opt-in database of 156,760 people for their own recommunication efforts.
[Rate base: 950,000]
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Demo & Discuss iPad Magazines:
- The Old House (MS Tag sweestakes)
- New Yorker (just reading!)- Vanity Fair- The Daily (daily with huge budget & staff)- Wired- Project #5, #6 (pushing the interactivity edge)- Popular Science (multi-plane layout)- Golf Digest Hot List (commerce)- O Magazine (commerce)- The Atlantic (hybrid print, web, social)- NGS 50 Greatest Photographs (special edition)
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Mobile Futures51
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