Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor...
Transcript of Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor...
![Page 2: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/2.jpg)
Objectives
Identify the impact of mobile
Know the (successful) mobile techniques
Understand the pros and cons
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Are you still using this?
Use of cash declines 3% every year
Use of checks declines 9% per year
Security concerns
Manual
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Your future donors use this
89% have phone
source: Pew Internet 2012, ComScore 2013
36%
64% have smartphones
![Page 5: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/5.jpg)
75%
What is the impact?
source: Neilsen 2013, Smartphone owners
Text Messaging
Web Sites
Social Media
Applications
86%
82%
63%
62%
![Page 6: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/6.jpg)
How to 'think mobile'
In-the-Moment Engagement
Tell your story
Let them take action!
![Page 7: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/7.jpg)
Text-Messaging
![Page 8: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/8.jpg)
Text-to-Give
Fast and Familiar
Restricted
Limited
Anonymous
90-day proceeds
$350 - $1K/mo
$.35 + 3.5%
![Page 9: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/9.jpg)
Text-to-Donate
Less restricted
Unlimited amounts
Donor Data
Immediate Proceeds
More steps to donate
$0 - $500/mo
$1 + up to 7%
![Page 10: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/10.jpg)
Mobile outreach Cash4Kids: We've almost
reached our goal this month! As
a past supporter we'd love your
help. Please donate at
http://tfund.it/C4K. Thank you!
Ok! I just gave $50. Keep up
the good work!
3-4 times per year
![Page 11: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/11.jpg)
Mobile outreach TeachersNow.org:Protect
teacher salaries and class sizes! Call your rep at 206.555.1212
to say you support HB1122. Reply STOP to end msgs.
Ok. I just called them!
1-2 times per month
![Page 12: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/12.jpg)
Mobile outreach
1000 Marathon runners
200 opt-in to text messages
1 msg/wk for 5 months
Results: 25% more likely to start Raised 50% more money
![Page 13: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/13.jpg)
Success with text-messaging
Think: Action
Know your audience
Capitalize on impulse
Clear call-to-action
![Page 14: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/14.jpg)
Success with text-messaging
Events
In-Venue
Direct Mail
The call-to-action
Flyers
Business Cards
![Page 15: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/15.jpg)
Mobile Apps
![Page 16: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/16.jpg)
Smartphone Applications
For engagement and action
Complex to build/update
Promotional plan
App Stores and fees
![Page 17: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/17.jpg)
Smartphone Applications
![Page 18: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/18.jpg)
Micro-donation Apps
One Today by Google Give2Charity by Placed
![Page 19: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/19.jpg)
Success with mobile apps
Think: Engagement and Action
Update strategy
Promotional plan
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Mobile Web
![Page 21: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/21.jpg)
But we already have a website
vs.
![Page 22: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/22.jpg)
But we already have a website
75% visit web sites
How they get there: Search
Direct to url Email newsletter
Social Media
![Page 23: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/23.jpg)
vs.
Your donation page
15 - 20 fields 5 - 7 fields
![Page 24: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/24.jpg)
What needs to happen
![Page 25: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/25.jpg)
What needs to happen
![Page 26: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/26.jpg)
What needs to happen
Separate site
RAZ Mobile
Duda Mobile
Moov Web
Custom
$2K - $15K
Responsive site
Joomla
Drupal Wordpress
Custom
$15K-$40+K
![Page 27: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/27.jpg)
What is this?
Link physical and digital
Requires smartphone app
Link to Donate page
Free to create
QR code (Quick Response)
![Page 28: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/28.jpg)
Success with mobile web
Think: Information and Action
Prioritized content
Mobile-friendly forms
Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift
![Page 29: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/29.jpg)
![Page 30: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/30.jpg)
The impact on email
![Page 31: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/31.jpg)
The impact on email
Lower open rates
Less click-through
Higher unsubscribes
Less engagement!
![Page 32: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/32.jpg)
Success with email
Mobile-friendly template
Text-heavy with larger font
Alternative text for images
![Page 33: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/33.jpg)
Mobile Auctions
![Page 34: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/34.jpg)
What is a 'Mobile' auction?
Silent Auctions only
Dedicated items
Bid from mobile device app
web text-messaging
![Page 35: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/35.jpg)
Why a 'Mobile' auction?
Increase auction and donation proceeds
Anywhere bidding with outbid alerts
Reach beyond the auction floor
Payment completion
![Page 36: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/36.jpg)
Considerations
Registration/setup
Device requirements
Checkout
Data collection
Mobile coverage
![Page 37: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/37.jpg)
Providers
BiddingForGood
BidPal
HandBid
Ready Set Auction
![Page 38: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/38.jpg)
More Mobile
![Page 39: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/39.jpg)
Giving Kiosks
SecureGive
Qgiv
GivingKiosk
SimpleGive
![Page 40: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/40.jpg)
Mobile Credit Card Reader
Square
Paypal
Intuit
PayAnywhere
![Page 41: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/41.jpg)
In Conclusion
![Page 42: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/42.jpg)
Start now
Start with text-to-donate
Can be added with minimal disruption
Then mobile web
Separate site, then as part of a re-design
![Page 43: Mobile for Non-Profits - The Arc...Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com ... vs. Your donation page 15 - 20 fields 5 - 7 fields.](https://reader033.fdocuments.us/reader033/viewer/2022052612/5f0cf5b17e708231d437fb00/html5/thumbnails/43.jpg)
Engage Appropriately
SMS – Action
Mobile Web – Information and Action
Applications – Engagement and Action