Mobile First-Reaching the Human Behind the Device

Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation

www.lifeinmobile.com

Create for the Human℠

ABOUT US

Our Mission, philosophy, clients…

Copyright © 2014 Life in Mobile™ www.lifeinmobile.com 2


Mission Statement

“To be the best mobile solutions provider to our clients, maximizing their ability to

monetize the mobile consumer.”


Life in Mobile™ is a global mobile innovator with

vast experience working with brands and

agencies across many industry verticals. We

focus on deploying our mobile solutions without

jeopardizing our partners workflows.

• Consumer Engagement

• Brand Activation

• Mobile Strategy

• Mobile Intelligence

• Mobile as a Utility

• Advanced Mobilization Systems Integrations

• Mobile Audit

• Apps

With a passion for everything mobile, we thrive on

the ever-changing mobile industry, allowing our

clients to grow their mobile reach and offerings.

Who We Are


Strategy Products Augmentation

There are three main parts to Life in Mobile. Even though some partners of ours only utilize one or two of the services we provide,

many collect the benefits of our full-service mobile offering - from developing your strategy to production and launch.

The first step is developing the right

mobile strategy that not only aims

to achieve your goals, but works for

your infrastructure.

• Target Human², not the device

• Environment affects the consumer

• Strategy is roadmap to success

We Live Mobile, Every Day

Our mobile campaigns and

productized technology are designed

to fit specific success parameters.

• Today's top mobile campaigns

• Scratch and Win

• Race to Retail™

• Mobilization Suite of products

• SMS Platform

Turnkey Mobile Solutions

Our global production team covers

all production disciplines to

integrate into your current workflow.

• HTML 5

• Native and Hybrid Apps

• RBML

• API integration

Mobile Production Experts

What We Do


How We Work: Your Mobile Partner

As your mobile partner, we augment your

efforts by entering the picture anywhere in

the cycle.

Ideally, we are part of the process from the

beginning, immersing ourselves in the

challenge and making recommendations

as to how Mobile helps achieve objectives.

We are equally adept at entering a project

midstream augmenting existing social and

digital capabilities through our reactive

URLs.


Why Life in Mobile?

Mobile is its own animal and at the same

time is not a stand alone channel. It is a

pivot point. It is where the physical meets

virtual, where the consumer is in between

worlds and is considering both.

We are the mobile monetization experts.

We are specialists who understand the

mobile engagement and who have the

campaign portfolio to back it up. We don’t

do desktop, social or other digital media.

We don’t take from your existing platforms

or capabilities, we simply enhance them.

Our partnership helps you increase the

total engagement helping to deliver the

user experience you NEED to reach your

audience effectively.

STRATEGY

Connect with the consumer through Mobile Marketing tied to Physical Reality


Digital Physical

Human2


Build the experience for Human²

Reach the human behind the device, not the device itself.

Our Approach: Human²

The mobile consumer is fundamentally different when engaged with the mobile device. The consumer is in both the physical and virtual worlds as is the content they are consuming.

Life in Mobile addresses this convergent paradox with its patented technologies.

Today’s Consumer

www.lifeinmobile.com Copyright © 2014 Life in Mobile™ 10

Today’s consumer operates at the “Speed of Mobile.” We live in an instant gratification world with users living “in the moment” in multiple places simultaneously.

Mobile Marketing campaigns must be built to react instantly and deliver

contextual results in order to be effective.

Digital Physical Human2

11

Mobilize Everything and Tie it All Together

Multiple Touchpoint Opportunities It’s important to mobilize all traditional marketing

efforts. Deliver the most resonant message at the

most relevant time by using real time, real world

conditions.

Augment:

• E-mail

• Mobile Search: Google, Yahoo, etc.

• Social Media

• Products / Packaging

• Magazines / Newspapers

• TV

• Radio

• Direct Mail

• Print Collateral

• Mobile Ads

• Storefront

• Billboards

• Mobile Websites



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Bridge the Gap between Physical and Digital



Customize the

Conversation

Continue the

Conversation

Create the

Conversation

Control the

Conversation

Traditional

marketing is

performed using

push techniques

such as

commercials,

displays and print

ads.

Mobile has

followed suit with

one way

conversations

such as banners,

clickable ads and

push messaging.

PRODUCTS

Engagement Tools, Turnkey Programs, Mobilization Suite



React Learn

All Life in Mobile products and programs leverage our patented mobile intelligence

platform, DipIQTM. This unique technology makes each interaction with your campaigns

real world relevant creating “in the moment” experiences.

Monetize

Introducing DipIQ™


DipIQ gathers data to create deeper insights, giving the marketer the ability to create intelligent conversations with individual consumers.

What is DipIQ?

A real-time customized experience for the consumer happens upon engagement (text, click, social, scan, etc.), customized & defined by you (the marketer).

When does DipIQ do this?

DipIQ has an easy to use interface which allows marketers to set or change reactions in real-time, without the need of programmers.

How does this work?

DipIQ can react to endless conditions, such as Location, Weather, Day, Time, User’s Past Participation, inventory, your

existing big data sources.

What conditions?

With DipIQ, you have the ability to use the same marketing piece globally, or the same URL on Social Networks, but can customize the delivered content

based on your choice of conditions.

Why would I need DipIQ?

What You Need to Know About DipIQ™


Use Case: Content based on time, location and number of visits

Location: NY

Day / Time: Monday

@ 10:30am

First time visitor

Location:

Day / TimeTX:

Friday @ 4:40pm

Repeat User: Has

never shared

before

Location: CA

Day / Time: Friday

@ 4:40pm

Repeat User: Has

Shared before

A marketing message containing a URL is pushed to consumers via e-mail, a social networks at 4am Eastern time.


Use Case: Content based location and weather conditions

Location: NY

Day / Time: Monday

@ 10:30am

Sunny

under 65

Location:

Day / TimeTX:

Friday @ 4:40pm

Sunny

Over 95

Location: CA

Day / Time: Friday

@ 4:40pm

Rainy

Over 85

A marketing message containing a URL is pushed to consumers via e-mail, a social networks at 4am Eastern time.

ENGAGEMENT TOOLS

Build your campaigns or augment existing campaigns


How it Works: Race to Retail is a time-based program in which consumers

interact with your marketing to win a prize. After the initial interaction, consumers

are presented with a countdown timer specific to their interaction, which requires

them to visit the nearest retail store within the allotted timeframe to redeem their

reward. There are multiple ways to verify the consumer check-in.

Consumer Interaction:

1. Consumers engage sample / marketing

2. Unique clock is activated and directions provided to nearest location(s)

3. Consumer can use mobile turn-by-turn navigation

4. Consumer checks in at store and redeems offer / reward

Benefits:

• Drives traffic to retail

• Creates sense of urgency

• Drives to social networks / easily shareable

• Prolonged brand awareness

To view our mobile coupon demo, text MCDEMO to 88500

19 Copyright © 2014 Life in Mobile™ Confidential and Proprietary Presentation


Race To Retail

How it Works: Mobile Scratch and Win takes a standard mobile contest

and adds a very fun and interactive element that promotes repeat use, as

well as sharing with friends. After interacting with your product, sample or

marketing, consumers use their mobile phone to digitally “scratch” a ticket

to reveal if they are a winner.

Consumer Interaction: Typically, there are two ways to win:

1. Instant Win Game – A winner will be selected at random based on

participation and length of campaign.

2. Sweepstakes Entry – All submitted entries will have a chance to be a

Grand Prize winner. The Grand Prize will be awarded via random

drawing.

Benefits:

• No App stores needed


• Consumers participate daily

• Increases brand exposure



Scratch and Win

How it Works: Rate Your Product is best done through SMS / QR Code or

Mobile Web as consumers rate the product / experience via their mobile

device in order to receive offers or win prizes. This concept has proven to

work best when applied to brands that create consumer pride. Adding a

public “scoreboard” is a clever and efficient way to boost participation

among consumers.


1. Consumers engage on their mobile device to begin rating

2. Scores posted to results graphic / leader-board

Technology Required:

• SMS / QR Code Activation

• Mobile Web

• Real-time Databasing

• Mobile Info-graphic

Benefits:


• Builds database of brand users

• Easily shareable

• Presents offers to consumers



Rate Your Product


How it Works: A standard Mobile Sweeps is the most versatile mobile

campaign because of the ability for it to lead to additional points of interest.

After entry, pushing consumers to an App, social network, exclusive content,

or retail are just some of the directions a Mobile Sweeps can go. Having

multiple prizes increases the touchpoints for branding throughout the length

of the campaign.


1. Consumers interact with marketing / product

2. Validate age / state (if required)

3. Consumers are directed to post-entry content (prize info / social)



• Mobile Web


• Randomization Engine

Benefits:

• Communicate with participants throughout campaign



• Associates your brand with high value trips / prizes

Mobile Sweeps


How it Works: Mobile Trivia is best done through SMS or Mobile Web as

consumers participate in a question-based game on their mobile device in

order to win prizes. Adding a public “scoreboard” is a clever and efficient way

to boost participation among consumers.


1. Consumers interact with marketing / sample

2. Mobile Web-based questionnaire

3. Based on answers: instant win or sweeps entry

4. Scores posted to public scoreboard / social networks



• Mobile Web


Benefits:


• Builds database of brand users

• Easily shareable

• Presents offers to consumers

• Ongoing brand exposure

Mobile Trivia


How it Works: In order to participate in a Snap and Win promotion, a consumer

must take a picture of him/herself with your product. To submit, they can either

text or email the picture via their mobile device to a designated email address.

Consumer Interaction: Typically, there are two ways to win:

1. Instant Win Game – A winner will be selected every hour, or at a randomly

selected time by a panel of judges. The first submission after the chosen

time is the winner. Entries will be submitted for the Grand Prize drawing.

2. Sweepstakes Entry – All submitted entries will have a chance to be a Grand

Prize winner. The Grand Prize will be awarded via random drawing.


• Photo Recognition

• SMS and/or E-mail


• Randomization Engine

Benefits:

• No App stores needed

• All mobile phones can participate


• All photos taken by consumers can be used for brand marketing

• Drives to retail

• Promotes purchase

Snap and Win


How it Works: Intelligent Packaging™ allows your packaging or distributed

goods to act as mobile billboards, constantly offering consumers a benefit for

interacting with your brand. This strategy is best used in cross-promotions,

where one brand brings value to another by mobilizing their product.


1. Consumers interact with product / sample

2. Consumers receive offer / rich media on mobile device

3. Offer redeemed online or in-person with use of unique coupon code



• Mobile Web

• Dynamic Intelligent Profiling™


• Rich Media Delivery Engine / API Calls

Benefits:

• Product sticks around longer than a sample

• Instant gratification for consumers


• Drives traffic to retail

Intelligent Packaging™

OUT OF THE BOX

PROGRAMS

Use physical assets to drive more engagement


Engagement Awareness Consideration Intent Purchase

The New Path to Purchase: Bridging the Gap between Physical and Digital


Reactive

Remarketing

Engagement Awareness Consideration Intent Purchase

Real-time Data

Capture

• Gamification / Fun!

• Sharable

• Increased time on brand

Share w/

Friends

What we react to:

• Weather

• Location

• First time or repeat user

• Day of week / Time

• Social influence

Mobile Overlay


Mobile call to action on all POS •Reengage post sampling event • Drive from on premise to off premise • Continue the conversation from sampling campaigns • Create new sharing opportunities • Scale participation beyond attendance @ sampling event • Leverage Social Media for increased reach • Leverage mobile scratch and win for increased participation •Incorporate Print • Deliver a smarter message by leveraging data:

• New / Repeat User • Weather • Time

SmartCardsTM: The Consumer Experience


Size of Business

Card

Mobile Tear Pad

www.lifeinmobile.com 30 Copyright © 2014 Life in Mobile™

• Simplified logistics

• Dependency on distributors

• Participation tracking

• by distributor

• by retailer

• State-by-state regulations

• Increased security / protection

• Logistically friendly

• Can integrate w/ all POS displays

• Dynamic tear pad

• Adjustable offers

• by state

• by inventory

• by demographic

• by retailer

• by weather

• Intelligent consumer data

• True participation numbers

• Hyper-local, real-time data

Innovation Leveraging “Shift and Save” Method

Virtual Bartender


How it Works:

• Mobilize the Aisle with Shelf

Strips/Talkers

• SMS

• QR (disruptive)

• Intelligent URL

• Leverage Campaign Tools:

•Mobile Scratch and Win

•Mobile Race to Retail

•Mobile Store Locator

• Social Sharing

• Champion ambassadors

• Learn more about network

• Leverage user participation data collected

from

in store promotions

MOBILIZATION SUITE

Build your campaigns or add to existing campaigns



Standardize The Process

Our Mobilization Suite is the product of years of developing

mobile web products, and solidifying the necessary

technology to ensure effective development. The Mobilization

Suite is comprised of 4 products:

ACQUIRE™ Engine

Device Detection Library

SmartDIRECT™

STACKED™ Framework

Each of these tools combine to create the Life in Mobile

Mobilization Suite.

Life in Mobile Mobilization Suite


The ACQUIRE™ engine is a proprietary automated content

acquisition, or ‘scraping’ engine specifically developed to extract

static and dynamic content from websites – with permission - in

order to efficiently create mobile equivalents. ACQUIRE was

developed to drastically reduce or even eliminate web IT

resources when creating mobile products, as ACQUIRE operates

without the need for API or CMS database access or associated

integration allowing for rapid development and mobile website

integration.

The ACQUIRE engine can be programmed to gather content in

real-time or at specified intervals depending on how often web

content is updated or refreshed. Gathered content is then

optimized and delivered to the mobile website via Life in Mobile’s

Mobilization Engine™. This minimizes strain on web servers as

content is only gathered when needed, and served independent

of the parent web servers.

- Zero IT resources needed

- Various content gathering schemes adds efficiency

- Does not strain web servers while gathering content

- Rapid development increases speed to market

ACQUIRE™ Engine


With the challenge of the ever-growing number of mobile devices available in

the global marketplace, Life in Mobile developed the Device Detection

Library™ or DDL. This library works seamlessly within the Life in Mobile

Mobilization Suite, functioning to detect mobile devices and assist with

directing them to the appropriate mobile content.

Unlike popular detection systems such as WURFL the DDL requires no

installation or configuration on the web server. To deploy, the website

administrator needs only to include a lightweight detection library and a line or

two of code, all of which are provided by Life in Mobile.

SmartDIRECT™ is Life in Mobile’s mobile deep-redirection engine. In short,

when a mobile user tries to access a full web URL - via email, social network

post or other means - SmartDEEP ensures that user is delivered to the

mobile equivalent of the web page requested.

SmartDIRECT works seamlessly with the ACQUIRE engine. When deployed

together, web URLs are mapped by ACQUIRE and stored in a mobile

reference table. Life in Mobile’s Device Detection Library™ (DDL) is then

deployed on the parent website using a simple code snippet. The DDL

snippet functions to detect mobile users and redirect them to the mobile

website. In addition to the redirect, SmartDIRECT also sends the originally

requested web URL to be evaluated against the mobile reference table,

resulting in the end-user landing on the mobile equivalent of the originally

requested web page.

DDL™/SmartDIRECT™ Engine


Based on the device type accessing your mobile website, the

STACKED™ framework will serve the most optimized

experience. High-end touch devices will receive a robust HTML5

experience, whereas feature phones will receive an experience

commensurate with it’s capabilities. Either way your user will

receive your content and it will be served as well as it can be.

• Simple device detection means fast performance

• Smartphone users enjoy optimized experience

• STACKED framework removes the need for lowest-common-

denominator development; the experience is catered to the user

STACKED™ Framework


Analytics, Data andReporting

We follow up all of our campaigns with detailed reporting

weekly, as well as post promotion in our final report.

Weekly reports highlight participation, while the final

report focuses more on the finer details that can be

analyzed post promotion for future campaigns.

Weekly Reports:

• SMS

• QR code

• Alternative Method of Entry (AMOE)

• Etc.

Final Reports:

• Clicks to share on social

• Weather

• Date

• Time

• Phone type

• Location

• Region / state breakdown

• Etc.

AUGMENTATION

CAPABILITIES

Mobile Specific Client Services



We operate with a global footprint consisting of in-house programming teams located in the United States and Poland. This allows us to service our clients on a longer production day, maximizing efficiency. Our team is well versed in many disciplines. We can be contracted to build a program from scratch or to augment your team. This includes mobile strategy, creative and development Whether Apps, mobile websites, tablet websites or specific technology such as GPS, Image Recognition, or systems integration, the Life in Mobile production team will build whatever is needed to achieve your goals.

Augmentation


A first step with many of our opportunities is to conduct an audit of their existing mobile strategy. We take the time to take an in depth look at the overall marketing strategy, how digital plays within the that plan and specifically how mobile is being leveraged to achieve the overall marketing goals. We then develop a plan to educate the key stakeholders on how an optimized mobile strategy helps to achieve their targets. Finally, we return a roadmap on how to engage both internal and external clients in mobile monetization. Our principals have over 50 combined years of mobile specific technology and marketing expertise. We have lived in mobile since the days of bag phones creating and deploying solutions on mobile before mobile marketing was even a term. This experience allows us to quickly identify new revenue generating opportunities as well as spot areas for streamlining, cross -pollination and augmentation.

Strategy

Mobile Monetization

Engage

Educate

Audit


Our creative team can dream up ideas for you, make your ideas come to life or simply convert existing assets to fit the context of mobile. Since everything we create is mobile centric, we never have to question if we have the right size or if an asset will render on a particular device. We simply work the creative with the end user experience in mind so every piece of art is received exactly as intended. Speaking of User Experience, we know this is the most critical piece of the puzzle. If the user has a great experience, the perception of the brand is enhanced and the program more successful. Our team lives this reality daily and is challenged to push the envelope of what is possible while constantly asking the question: “How can we make it better?”

Creative

Immersion

Analysis

Concept

UX

UI


We operate with a global footprint consisting of in-house programming teams located in the United States and Poland. This allows us to service our clients on a longer production day, maximizing efficiency. Our production team is well versed in many disciplines. Whether Apps, mobile websites, tablet websites or specific technology such as GPS, Image Recognition, or systems integration, the Life in Mobile production team will build whatever is needed to achieve your goals.

Check out our portfolio at: Lifeinmobile.com/technology

Development

Web

Apps

SMS

http://www.lifeinmobile.com/technology.php


Still the most widely used mobile touchpoint, we can work with you to make SMS come alive. Whether as a primary means of communication or as a backup to other protocols, we know what it means to put SMS to work. Some ideas: •Alert Systems •Sweepstakes •Polls/Surveys •Text2Screen •Custom Platforms

Development: SMS

SMS

Vote, Polling, Quiz

Sweepstakes

Instant Win

Text-2-Screen

Alert Systems MMS

Manage Carrier

Relations

Custom Platforms

Advanced Reporting


Our mobile specific team of developers understand the differences between operating systems, devices and why one chooses hybrid over native or vice versa. Understanding the nuance of mobile is just as important as understanding the code and our team simply gets it. We have produced cutting edge app experiences for Customer Acquisition, Conferences, Brand Awareness and Sweepstakes in tight timelines and under tighter budgets. Check out our portfolio at: Lifeinmobile.com/technology

Development: Mobile Applications

Mobile Apps

Native Apps

Hybrid Apps

Augmented Reality

Photo Recognition

Networking

Notifications & Badging

Coupons

Dynamic Content



Mobile Web

Phone Agnostic

mCommerce

GPS

Gateway App™

Rich Media Social

Network Integration

Mobile Ad Placement

Mobile Coupons

Dynamic Content

We operate with a global footprint consisting of two in-house programming teams located in the United States and Poland. This allows us to service our clients on a longer production day, maximizing efficiency. Our production team is well versed in many disciplines. Whether Apps, mobile websites, tablet websites or specific technology such as GPS, Image Recognition, or systems integration, the Life in Mobile production team will build whatever is needed to achieve your goals. Check out our portfolio at: Lifeinmobile.com/technology

Development: Mobile Web


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Contact

Corporate Office

Life in Mobile, Inc.

275 Madison Ave, 4th Floor

New York, NY 10016

European Office

Kosciuszki 25/2

40-048 Katowice

Poland

Ron Espinosa

SVP, Business

Development

Office: (914) 205-4650

Cell: (914) 602-1983

[email protected]



Stamford Office

500 Summer St

Suite 300

Stamford, CT 06901

CASE STUDIES

Life in Mobile in Action…


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Race to Retail Case Study

Objective:

Drive in-store traffic and increase sales

Strategy:

Race to Retail™

• Entry methods: SMS and QR code

• Once user visits mobile website, their personal

countdown timer begins

• Users have 48 hours to check-in to the nearest

participating location to enter the sweepstakes

and receive a mobile coupon on their phone

Investment: $47,000.00

Results:

• Over 17,000 sweepstakes entries

• More than 4% of users checked-in

• Approximately 15% of users who checked-in

clicked to get the mobile coupon

Race to Retail™ Sweepstakes

To view a demo of Race to Retail™:

text RACE to 88500 or click here:

http://lim.bz/r2r



3x

http://lim.bz/r2r


www.lifeinmobile.com 49

Scratch & Win Case Study

Strategy:

• Entry method: direct URL

• Users scratch virtual lottery ticket on

their mobile device for chance to be

instant winner

• Once they play, they are encouraged to

download the App


Results:

• Desktop and Mobile unique visits totaled

over 194k

• More than 65% of impressions were on

mobile

• Approximately 80% of website visits

resulted in an instant win play

• Nearly 528,000 website pages served

Virtual Scratch & Win™ Game

To view a demo of Scratch & Win,

text SCRATCH to 88500 or click here: http://lim.bz/scratch

Mobile Only

Investment

$34,700.00

1.5x 10x 3.5x

Combined

Investment

$140,000.00

Desktop Only

Investment

$105,300.00

Retail Sector:

Food & Beverage CONFIDENTIAL

http://lim.bz/scratch

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Rate Your Product Case Study

Strategy:

Rate Your Pint SMS Program

• Entry method: SMS

• Once users go through age/state gate

via SMS, they can text which bar they are

at along with their pint rating

• POS with clear call-to-action

• Trip featured as the grand prize giveaway


Results:

• 62,578 completed entries

• 1.22 Pints Rated per Minute

• 36,866 unique entries

• Nearly 528,000 website pages served

41% repeat engagement

Engagement Revenue over 1.58 Million

Additional Sales of est $500k



6x

Mobile First-Reaching the Human Behind the Device

Mobile

Transcript of Mobile First-Reaching the Human Behind the Device