Mobile First - Adjust or die! - Webcoast
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MOBILE FIRST – ADJUST OR DIE!
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Ett produkt- och utvecklingsbolag för övergången till en global, mobildriven marknad. Fokus på affärsnytta och särskilt skickliga på användbarhet och snabb leverans.
Nindev
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Vad betyder egentligen Mobile First ?
MOBILE FIRST
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Think Different - Start small – Think Big!
MOBILE FIRST
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Think Different - Start small – Think Big!
MOBILE FIRST
http://www.dbswebsite.com/wp-content/uploads/2013/02/mobile-first-vs-last.png
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VARFÖR?
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MOBILE FIRST: MOBILITETMobilitet innebär inte bara teknologi, i form av Smartphones, Tablets och desktops
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MOBILITET ÄR FRIHETFriheten att välja när, var och hur
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Under 2012 använde 54% av Sverige befolkning (>12 år) Mobilt Internet dagligen.
Detta innebär en ökning på 50% från 2011
Källa: https://www.iis.se/docs/SOI2012.pdf
54%50%
MOBILE FIRST: VARFÖR?
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Skulle inte rekommendera ett företag som saknar en mobil hemsida.
Vänder sig till en konkurrent efter en dålig mobil surfupplevelse.
57%40%
MOBILE FIRST: VARFÖR?
Källa: https://www.iis.se/docs/SOI2012.pdf
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MOBILE FIRST: VARFÖR?
Källa: http://www.slideshare.net/CMSummit/ms-internet-trends060710final
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MOBILE FIRST: VARFÖR?
http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011
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MOBILE FIRST: VARFÖR?
1,75 MILJARDERSÅLDA SMARTPHONES 2012
http://www.gartner.com/newsroom/id/2335616
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HUR?
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MOBILE FIRST: HUR?
http://vimeo.com/47121080
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MOBILE FIRST: HUR?
FORTUNE 500FORTUNE 500
http://vimeo.com/47121080
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MOBILE FIRST: HUR?
”EVERYONE WANTS BETTER. NO ONE WANTS CHANGE… ”- Jonathan Fields
http://www.jonathanfields.com/blog/everyone-wants-better-no-one-wants-change/
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MOBILE FIRST: HUR?
The State Of Retailing Online 2011: Marketing, Social, And Mobile by Sucharita Mulpuru for eBusiness & Channel Strategy Professionals
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“GET YOUR MOBILE STRATEGY READYTO GO ANYWHERE, BECAUSE YOU ARE
GOING TO NEED IT EVERYWHERE”
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MOBILE FIRST: HUR?
START SMALL – THINK BIGANVÄND DIG AV DET SOM REDAN
FINNS
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MOBILE FIRST: HUR?
ÖKAD KAPACITET HOS MOBILA PLATTFORMAR (NATIVE / WEB)
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MOBILE FIRST: HUR?
ÖKAD KAPACITET I MOBILA ENHETER
Sony Xperia Z
•5 inch TFT capacitive screen with a resolution of 1920 *
1080 pixels, 441 ppi, resistant to scratches
•1.5 GHz Qualcomm quad-core processor
•2 GB RAM, 16 GB memory plus microSD up to 32 GB
•GPU Adreno 320
•Android 4.1.2 JB and upgrade to Android 4.2 JB
•4G / LTE, Wi-Fi b / g / n, Wi-Fi Direct, DLNA, Wi-Fi
HotSpot, Bluetooth 4.0, NFC, microUSB, 3.5 mm jack,
GPS and GLONASS
•13.1 MP rear camera, 1080p video at 30 fps, 2.2 MP
front camera
•Battery - 2330 mAh
•Weight - 146 grams
•Thickness - 7.9 mm
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MOBILE FIRST: HUR?
ÖKAD KAPACITET I SERVERPARKEN / MOLNET
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MOBILE FIRST: HUR?
ÖPPEN DATA (API:ER)
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VAD?
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MOBILE FIRST: VAD?
BÖRJA INTE TÄNKA…
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MOBILE FIRST: VAD?
SEPARATE MOBILE WEB?
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MOBILE FIRST: VAD?
RESPONSIVE WEB?
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MOBILE FIRST: VAD?
APP?
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MOBILE FIRST: VAD?
BÖRJA TÄNKA…
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MOBILE FIRST: VAD?
VAD HAR DU FÖR ANVÄNDARE / VILKA ÄR
DINA ANVÄNDARE?
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MOBILE FIRST: VAD?
VAD ANVÄNDER DINA ANVÄNDARE FÖR ENHETER?
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MOBILE FIRST: VAD?
VAD BERÄTTAR DU/DITT FÖRETAG FÖRETAG FÖR
STORY?
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MOBILE FIRST: VAD?
VAD I DIN STORY ÄR MEST INTRESSANT FÖR
ANVÄNDAREN?
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MOBILE FIRST: VAD?
VAD I DIN STORY ÄR MEST INTRESSANT FÖR
ANVÄNDAREN?
… PÅ RESANDE FOT?
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MOBILITET ÄR FRIHETFriheten att välja när, var och hur
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MOBILITET ÄR FRIHETDAVID HASSELHOFF, 1989, FRI, OBEROENDE, I RÖRELSE, MOBIL
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HJÄLP MIG HJÄLPA DIG!DAVID HASSELHOFF, 2009 BEROENDE, STRANDSATT OCH IMMOBIL
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“GET YOUR MOBILE STRATEGY READYTO GO ANYWHERE, BECAUSE YOU ARE
GOING TO NEED IT EVERYWHERE”
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”WORDS SPEAK LOUDER THAN THOUGHTS”
FRÅGOR?
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Nindev ABSödra Hamngatan 45411 06, Göteborg
+46 (0)766 292798
Joel BörjessonProject ManagerBusiness Developer