Mobile Financial Services Olivier Cognet, Head of Business Development Corporate Development Office.
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Transcript of Mobile Financial Services Olivier Cognet, Head of Business Development Corporate Development Office.
Mobile Financial Services
Olivier Cognet, Head of Business Development
Corporate Development Office
Page 2 © 2008 Nokia
Mobility will Change ‘My Financials’
Person to Online
Merchant Payment
Person to Physical
Merchant Payment
Person to Person
Payment
Account Manage-
ment
Consumer uses mobile to review transactions on
bank account and credit card
Merchant to Person “Payment
”
Consumer uses mobile to purchase ring-tone, ticket from Amazon. A location based or entertainment service from Nokia Ovi.com
Consumer uses mobile to purchase groceries at Metro;
Merchant uses mobile channel to offer consumer loyalty points, coupons, targeted ads
Give 5 Euro to my daughter. Send
relative in Finland 100 Euro from France
User estimate global -
2012
440M 330M 50M 150M N/A
Source: Juniper Research “Mobile Financial Services” Feb 2008, CDO BD
¥€$
Page 3 © 2008 Nokia
Mobile Financial Services will enable new behaviors
•Citizen more in control of his/her financial resources
•Facilitate commercial interaction
•Use E-Payment versus Cash
•Everyone become a merchant
•Bank the under-banked
•Fluidity & traceability in the economy
¥€$
Page 4 © 2008 Nokia
Barrier to Deployment
•Security, Trustworthy-ness
•Intuitive usage, Convenience
•Relevance
Page 5 © 2008 Nokia
Secured/Trustable access to ‘My Financials ‘
•Accessible from a wide range of phones
•Leverage different telecom connection
•Consolidated view of all my accounts & services
•Multi-channel/Multi-level authentication/encryption
•Secured authentication recognized by banks and trusted by users
•Open & standard platform & protocols to reach existing financial institutions and new services platforms
Entry Connect Explore AchieveLifeStyle
Page 6 © 2008 Nokia
Convenience, Intuitive Usage, Relevance• Easy, Intuitive, Human technologies in all type of phones
• Unique user experience for a wide range of services & application
• All my bank accounts, €£¥$ transfer to my contacts, calendar,…
• Seamless transaction validation for payment & coupons
• Integrated experiences with web browsing, messaging/SMS, maps, entertainment services
• Mobile context & location to enable local services
• Open Device & Service platform enabling Applications
Page 7 © 2008 Nokia
Expandable Applicability
Secured, Trustable, Intuitive
Open Service Platform
‘Being connected & monitored’
HealthCare/Wellness
E-Government‘Distribution of pension in India’
Education
