Immediacy and concentration as constitutional principles ...
Mobile Expectations - Context Immediacy Simplicity
-
Upload
xploree-moments -
Category
Mobile
-
view
876 -
download
1
Transcript of Mobile Expectations - Context Immediacy Simplicity
For most consumers, mobile is increasingly becoming the preferred medium of research and awareness on the path-to-purchase.
2
Mobile commerce continues to grow –4 out of 10 mobile users are likely to use Their smartphones for shopping.Comrade, US Survey
3
52% of UK smartphone owners surveyed said they would prefer to check their phone during any downtime IAB, UK 2013 Survey
4
Brands and marketers have a huge opportunity on mobile to capture consumer attention, enhance brand visibility and drive higher conversions.
5
Want to access content any way they like
2014 Mobile Behavior Report: salesforce.com/marketingcloud
Top Concern About Accessing Information on Mobile:
8
91%
Personalization and Location Matter
Consumer Intelligence Series – Mobile Advertising by pwc.com 10
Prefer targeting on personal interests
Want location based offers on mobile
54%
44%
Easy Access to Information on Mobile:
2014 Mobile Behavior Report: salesforce.com/marketingcloud 12
Found it easy to find information on mobile-optimized site
54%
Want seamless experience across devices83%
A Positive Customer Experience Drives Engagement and Purchase Intent
Nielson/Google Study on Path to Purchase 13
“By 2020 customer experience will overtake price and product as the key brand differentiator.”Customers 2020 Report, Walker Information Inc., 2014
14
17
IMMEDIACYIn the ‘Mobile Moment’, when the user wants (Information, Service, Product Purchase and more…)
2
Delivering Happy
Mobile Moments
It’s all about being there when the user needs you, or even
before they know they would!
www.xploree.com
20