Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success
-
Upload
sometourism -
Category
Technology
-
view
329 -
download
2
description
Transcript of Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success
MOBILE DO’S & DONT’SA GEO-CENTRIC APPROACH TO MOBILE SUCCESS
WHO IS THIS GUY?
34 years old
Purdue University Calumet Graduate
Chief Technology Officer
Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym here)
12 years with CVA
2 Great Kids!
Wonderful Wife!
Luke Weinman IV
LIFE WITH MOBILE?
LIFE WITH MOBILE?
LIFE WITH MOBILE?
LIFE WITH MOBILE?
MOBILE GROWTH
CRAZY STATS
AT DISNEY WORLD!!!
CAN’T IGNORE IT!!!
A QUOTE
MOBILE SEARCH
MOBILE WEB vs. MOBILE APP
MOBILE WEB – DONT’S
Don’t assume your site is mobile friendly
Don’t cram too many items on your page
Don’t have impossible navigation
K.I.S.S.
Don’t not exist
Mobile SEO
MOBILE WEB – DONT’S
Watch URL shorteners
http://goo.gl/9k8f5z
http://goo.gl/9K8F5Z
MOBILE WEB – DO’S
Do know your goals
Do know your audience
Do test you site as a consumer
Do allow for action
People don’t surf on mobile sites, they ACT!
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
DO’s
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
DOES IT RIGHT
www.pcworld.com
drugs.mobi
DOES IT RIGHT
www.pcworld.com
mobile.flightstats.com
DOES IT RIGHT
www.pcworld.com
m.traveltex.com
DOES IT RIGHT
www.pcworld.com
m.youtube.com
google.com
m.zoho.com
WHERE DO I GET ONE - MOBILE
fiddlefly.com
dudamobile.com
google.com
simpleviewinc.com
MOBILE WEB & SEO
Google used to pass the rankings of your main site to your mobile, but now it is going to have to rank on its own,
Hummingbird Update -shifts search to more conversational phrases instead of focusing on particular words in a search
MOBILE WEB & SEO
1. Be A Search Psychologist
2. Think Social-first, Mobile-second
3. Know Where Mobile Searches Are Going
4. Size Matters
5.
6. Link Location Matters
7. -to-Call
8. Use Rich Content Sparingly
9. Apps vs. Mobile Friendly: Intent Matters
10. Embrace Search Engine Crawlers
http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
APPS
APPS - STATS
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
APPS - STATS
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
APPS – CONS
More costly investment
Updating is done through multiple channels
Typically lots of maintenance
Multiple versions needed
Requires user to feel “safe” to download
Typically user needs to search for app
Special promotions needed
APPS – PROS
Apps can push messages
Internet not required
Usually Perform Faster on Device
Large Audience
Great with large customer base
Increase engagement
Builds customer loyalty
Users typically spend more time on apps
People are downloading more than ever
#5
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
#4
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
#3
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
#2
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
#1
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
#1 USED
GOOGLE PLACES
How do you create a Google place?• Google “Claim Google Place”
GOOGLE PLACES
APPS – WHERE DO I GET ONE
widgetbox
Mippin
the app builder
DO I NEED ONE
SITUATION
THE PROBLEM
SITUATION
THE PROBLEM
SITUATION
THE PROBLEM
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
Subcategory
City
Price
Keyword
Distance
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
SOLUTION
A Smarter Mobile Site
RESULTS – 6 Month Comparison
May October Visits
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2012
2013
2,592
49,093
1,794% Increase
GEO-CENTRIC - SUMMARY
A Smarter Mobile Site
Addresses in market & out of market.
Limits confusion on where businesses are located.
Visitors can see how close other cities are in
relation to where they are located.
Offers additional filtering features:
subcategories, cities, price, & keywords
Multiple sorting options:
map, alpha & distance
WHERE IS MOBILE GOING?
QR CODES ARE DEAD?
I don’t think so, but…
Misused – Yes!
Too much work?
QR CODES ARE DEAD?
AUGMENTED REALITY
NFC
NFC
NFC
DO I NEED ONE
QUESTIONS
Chief Technology Officer
South Shore Convention & Visitors Authority
7770 Corinne Drive
Hammond, IN 46323
219-989-7770 ext. 2225
Luke Weinman IV