Dealing with the Dilemma: Mobile App Development Approach & Decisions
Mobile Developer's Dilemma
-
Upload
paul-golding -
Category
Technology
-
view
10.860 -
download
1
description
Transcript of Mobile Developer's Dilemma
(Mobile) Developer’s DilemmaPaul Golding
1
Copyright Paul Golding, 2008
http://wirelesswanders.com
Paul G - Mobile Apps Expert...Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups
Done a long time: Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Expert member MIDP 3.
Do it for real: 2006/7 Chief Applications Architect, MotorolaMobile Apps, Mobile TV/IPTV
Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo)
Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, mConnected...
2
Copyright Paul Golding, 2008
3
3
The developer’sdilemma:
3
The developer’sdilemma:
What should I build?
4
Copyright Paul Golding, 2008
4
a. Application
Copyright Paul Golding, 2008
4
a. Applicationb. Open APIs
Copyright Paul Golding, 2008
4
a. Applicationb. Open APIsc. Community
Copyright Paul Golding, 2008
4
a. Applicationb. Open APIsc. Community
d. Platform
Copyright Paul Golding, 2008
4
a. Applicationb. Open APIsc. Community
d. Platforme. Service
Copyright Paul Golding, 2008
5
5
What should I build?
5
What should I build?
... f. Experience
Think UX, think whole productPOP3 client is not a product…If the interface clumsy = not a whole product….if the tariff is unclear = not a whole product...Can't easily type = not a whole product….Users like a WHOLE PRODUCT....
6
100% of your emails accessible within seconds...
..Securely....Anytime...
..Anywhere......Fixed price.....Spam-free.....
Copyright Paul Golding, 2008
Successful Mobile Experience
Discovery
Can I easily find the service?
Does it say something meaningful to me on the box?
Does it make me a promise?
Is it one click away?
Unboxing
Does it work out of the box?
Can I play immediately or do I have to “get it?”
Can I invite others?
Investment
Is this easy to use?
Can I access my data?
Can I easily ‘bump into’ this?
Does it get better the more I use it?
Passion/Evangelism
I will love using this because...
I will want to tell others because...
If I stop using this, I will miss it because...
How is my loyalty rewarded?
Anticipation
I will want to keep coming back because...
I look forward to new features because...
Conversation
I can easily use this with others
I can easily find others
It adapts to my social relationships
It adapts to my social context
Accessible/Contextual
I can easily bump into this because...
It understands my needs because...
It adapts to my situation because...
Mobile Web 2.0 Ecosystem
Transparent business terms and tariff
Open, secure and extensible architectures
Reliable networks
7
Copyright Paul Golding (www.paulgolding.com) 2008
Successful mobile UX (in more detail)
Copyright Paul Golding, 2008
Usable devices
Mobile UX: exploit context:
8
Location
Activities
FriendsTime
Proximity
Interests
All mobile products should take context into accountCopyright Paul Golding, 2008
Context: Web 2.0, Microformats:
9
Increasingly, mobile product design needs to take context into account
Location
Activities
Time
Proximity
Interests
Friends
Web 2.0
Microformats
Copyright Paul Golding, 2008
10
10
What should I build?
10
What should I build?
... g. Business!
Think business architecture
11
MarketTrends
Businessmodels
TechnologyEnablers
Profitableapp
(Mega/Micro)Developers aim here
Copyright Paul Golding, 2008
How do we do this?....
Social Business Model - Co-creation & work with Frenemies
12
Techies
Profitablebusiness
Copyright Paul Golding, 2008
UsersCo-create or die! (TODAY: Find some co-conspirators!) Social Coding.
Ecosystem: common log-in, use microformats, exploit mash-ups: Click-off, but not click-out!
Open ideas exchange: it’s mostly in the execution, not the idea or technology
Share the risk - make frenemies
A place to do all the above: O2 Litmus!?
Entrepreneurs
13
Copyright Paul Golding, 2008
13
What should I build?
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Mobilized social applications
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Mobilized social applicationsVideo apps
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Mobilized social applicationsVideo apps
Enterprise social software
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Mobilized social applicationsVideo apps
Enterprise social softwareCloud computing
Copyright Paul Golding, 2008
13
What should I build?2009: Opportunities:
Mobilized social applicationsVideo apps
Enterprise social softwareCloud computingSOHO solutions
Copyright Paul Golding, 2008
14
2009: Mobile Drivers:Increased device usability
Greater Web 2.0-dependencyMore data-friendly tariffs
Mobilized social networksApp stores
Greater user participation/appetiteEasier transactional capability (€)
Copyright Paul Golding, 2008
Thank youPaul Golding
Follow
@pgolding(C) Copyright Paul Golding, 2008
15