MOBILE DEEP LINKING

HSIANG-MIN YU @ ANDROID TAIPEI 2015’ OCT 22

WHAT’S DEEP LINKING▸ “The use of a hyperlink that links to a specific,

generally searchable or indexed, piece of web content on a website“ — wiki

https://www.linkedin.com/pub/hsiang-min-yu/88/303/68

MOBILE DEEP LINKING▸ Any link that directs a user past the home page of an

app to content inside of it : Specific, Searchable or Indexed

MobileDeep linking

Facebook App InvitesFacebook App Links

Apple SpotlightApple Universal Links

Google App Indexing

Twitter App CardsPinterest App Cards

MOBILE DEEPLINKING (content sharing)

WHY IT’S NOT GOOD ENOUGH?▸ User experience interruption after installed▸ Reduce conversion rate (especially from content

sharing)▸ From the example of AirBnB. ▸ Goal: Refer users to signup, install and travel

▸ Personal referral landing page —> signup, install (√)

▸ After signup, hint them to book —>travel (x)

Facebook App Linking

BETTER SOLUTION

Contextual deep Linking

CONCLUSION

▸ Content sharing ▸ SEO ▸ Referral program ▸ More…▸ A good deep link can help us to …

▸ Mobile deep linking scenario…

▸ Increase app engagement (higher retention)

▸ A good deep linking behavior should …▸ Consistent and smooth user experience

▸ Increase conversion rate (signup, book, purchase…)

▸ Reduce the gap from web to app

GET IT TODAYE-commerce

Tons of content YOUR APP

wanna be searchableReferral

Growth hackingcontent sharingfocus on app

Google App Indexing Facebook App linking

branch.io yoz.io iOS Universal link

QATHANKS ANDROID TAIPEI

THANKS EVERYONE! HAVE A GREAT NIGHT!

Reference: branch.io, wiki