Mobile connects an integrated approach to mobile marketing 14 march 2013
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Transcript of Mobile connects an integrated approach to mobile marketing 14 march 2013
Mobile connects Melting Pot, Edinburgh
#dmascotland
Agenda
9.00am Registration and breakfast
9.30am Welcome
Justin Armsworth, chair of DMA Scotland council
09.40am Introduction to mobile connects
Emma-Jayne McEwan, Head of Media Cannels DMA
10.00am Mobile connects
Russell Marsh, head of strategy, RAPP London
10.40am Q&A
Russell Marsh
11.00am Event summary
Justin Armsworth, chair of DMA Scotland council
11.10pm Networking
Welcome
Justin Armsworth, chair of DMA Scotland council
#dmascotland
Mobile connects Emma-Jayne McEwan, head of media channels, DMA
#dmascotland
Every second 4.6 iphones &
8.1 Android devices are sold.!
4.2 babies are born
every second
80% of UK
smartphone
owners use the device
in conjunction with
other media!
63% of top 100 brands are
not optimised for mobile
Mobile Connects..
“Because most retailers haven't yet
created efficient multichannel models,
consumers are working it out for
themselves, using different channels in
ways that best suit them.”
PwC report March 2012
How does mobile connect brand
marketing?
Mobile connects in different ways
Mobile response
SMS: Door Drop QR: Print
Mobile response
Social: Like, #, check in Augmented reality
Mobile email
Mobile search
Mobile search #fail
NFC
M&S
M&S
M&S
2010 launched m-commerce
2011 took a £5,000 order
2012 1 in 5 orders on mobile
2013 90% up on mobile sales
Mobile Connects
• Integrated campaign
• Orchestrated content
• Storytelling
• Identify all relevant touchpoints
• Ask your customers
• Test, test and test again!
• User experience
• Don’t reinvent the wheel
• Don’t jump on the bandwagon
Remember...
Its not just about apps.....
everything we do is now a
form of digital marketing and
advertising
Mobile connects
Russell Marsh, head of strategy, RAPP
Please find these slides on -
http://www.slideshare.net/SarahWright/rapp-dma-scotland-
mobile-event
#dmascotland
Questions and summary
#dmascotland
Thank you for attending
Coming soon...
DMA Scotland Conference June 2013
Join us....
LinkedIn DMA Scotland