Mobile Commerce in India

Presented by Santanu Chatterjee Raja Nandi Soumen Mondal Subhankar Mondal

Mobile Commerce

a process of buying and sellinggoods and services through wirelesshandheld electronic devicesCommerce + Movable=Mobile Commerce

Mobile Commerce ForecastingIndias m-commerce business is ready to turninto $19B market by 2019

Indias smartphone market by 2019 as per research done by CISCO users to hit 651 million average 3G speed to double 4G will account for 38% of total mobile traffic

According to research Indias mobile wallet market can cross $11.5 BN by 2022

Government also targets 500 million internet connections in two years with cheap mobile data plan

Technical Aspects

Orthogonal frequency-division multiplexing (OFDM) According to the International Telecommunication Union-Radio communications sector(ITU-R), a 4G network requires a mobile device to be able to exchange data at 100 Mbit/sec.

Mobile commerce Value Chain

There are seven links in the m-commerce value chain Transport Basic enabling services Transaction support Presentation services Personalization support User applications Content aggregators

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Mobile Commerce applications in Business

The general m-commerce applications are categorized as transaction management, digital content delivery and telemetry services The applications can be further subdivided into active and passive m-commerce applications

Transaction ManagementOn-line shopping tailored to mobile phones and PDAs

On-line catalogs

Shopping carts

Initiate and pay for purchases and services

Micro-transactions - subway fees, digital cash

Digital Content Delivery

Information browsingWeather informationSport scoresTicket availabilityMarket pricesDownloading entertainment productsTransferring software, high-resolution images, and full-motion videoInnovative video applications

Telemetry Services(automatic measurement and wireless transmission of data from remote sources)

Wide range of new applications

Transmission of receipt of status, sensing, and measurement information

Communication with various devices from homes, offices, or in the field

Activation of remote recording devices or service systems

Mobile Commerce applications in BusinessActive application: user has to take the initiative on his or her wireless device ExamplesMedical applications by PDAs

Passive application: facilitates the users to carry forward

Examplesall kinds of mail such as e-mail, fax documents and digitized voice mail can be received passivelyMobile users can easily pay and record payment of toll, mass-transit, fast-food, and other transactionsInstead of using dedicated cash cards for automatic collection of toll charges, digital cash can be used by integrating cash cards with mobile devices.

AdvantagesCover wild distance Easy to use Savings

Limitations of Mobile CommerceConnectivityDevice ConstraintsRisk factor

Questions..??

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