Increase Mobile Broadband Subscriptions on a PAYG Basis

Mobile Broadband Scorecard Service

Stay ahead of the competition

Provide your customers with the most advanced broadband purchasing experience available today by combining stunning coverage maps and highly accurate, multi-address coverage check facilities. Enable your online store, customer care portal and retail outlets to outshine your competitors'.

Our systems are built using the very latest Rich Internet Application technologies to provide a quick to deploy, pay-as-you-go service with no initial fees, no minimum purchase and no minimum tie-in period. Just pay for what you use.

Reassure your prospects that they'll have a great broadband experience whether they access the coverage checker over the internet or via SMS. The SMS service is very useful for low-tech, high volume PAYG broadband channel partners.

Every Mobile Broadband Scorecard result provides a clear traffic light assessment of the factors influencing the expected mobile broadband quality. By combining network performance data with predicted signal strength we greatly improve the coverage check results and give your customers a reliable purchase recommendation.

Subscription based model - No CAPEX required

Give marketing and sales teams a finance-friendly way to drive up revenue whilst also reducing device returns costs. Our service based approach provides transparency between the incremental cost of the service and your direct business benefits – since most coverage checks conclude with either a sale or prevented return.

Scalable cloud based computing

Our resillient, secure and scalable cloud-based computing platform hosted in European and North American data centres, gives you the option of continuous or on-demand coverage map updates – this is simply impractical to achieve with traditional hosting methods.

Key benefits

• State-of-the-art coverage map display

• Internet and SMS coverage checker

• PAYG service with low startup costs

• OPEX subscription not CAPEX spend

• Drive up broadband sales

• Reduce device return costs

• Combine coverage check services with

WiFi hotspot finder and store locator

• Provide group wide coverage maps

• Fully managed service requiring no

operator IT involvement

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If you would like to learn more about the Mobile Broadband Scorecard Service please call: +44 1420 544776 or email: info@synectics-tc.com

www.synectics-tc.com

Key purchase decision criteria

Price Coverage Connectionspeed

Subscriber return costsHardware:

• USB modem (~£100/ea)• Laptop (~£350/ea)

Lost revenue:• 18m data contract (~£400)• 18m voice contract (~£550)

OPEX inefficiencies:• Stores-Initiallysellingwrongservice

and then dealing with refunds• Customer Care - Handling poor

coverage complaints

Up to £1400 per return

Reputation:• Consumers pass on bad experiences• Media claims of overselling• Possibleinterventionbyregulators

Cost incalculable

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Welcome source of growth

With falling voice ARPU and more than 100% mobile penetration in Western Europe, the recent explosion in mobile broadband uptake is a welcome source of growth for operators.

Fierce competition for new data subscribers coupled with economic belt-tightening means operators must avoid unnecessary costs if they are to maintain profitability.

Consumers are adapting quickly to the availability of mobile internet, viewing it as an essential extension of the service they have come to rely upon at home and in the office. Coverage, connection speeds and price rate as the top three purchase decision criteria for mobile broadband. Should operators fail to deliver in any of those areas, consumers feel let down, cancel and move to a competitor.

High return rates

The impact of a return on an operator shouldn’t be underestimated. Rough estimates put the OPEX and future revenue losses at up to £1400 per case – and that’s before factoring the incalculable reputation damage suffered.

Across Europe a disturbingly high proportion of new mobile broadband connections end up this way.

How to achieve reliable growth

So how can operators balance the challenge of rapidly growing their mobile broadband market share whilst avoiding the risk of overselling and incurring the unnecessary cost of a return? The answer lies in how prospective customers are initially screened for suitability during the sales process.

Much like the early days of GSM, your data coverage maps can be a key weapon in your marketing arsenal. Due to the concentration of high speed data close to a base station, it’s not possible to simply reuse legacy marketing approaches. Instead a more sophisticated method is needed - the Mobile Broadband Scorecard.

About Synectics

Synectics Technical Consulting is a specialist software development house and telecoms engineering consultancy founded in 2004.

Our pioneering Mobile Broadband Scorecard Service provides operators with an OPEX based Pay-As-You-Go approach to increasing revenues, improving customer satisfaction and reducing unnecessary OPEX costs.

Next steps

If you’re interested in extracting greater business value from your coverage maps, please contact our product specialists to arrange a demonstration and trial of the Mobile Broadband Scorecard service.