Tom Godber- CTO Masabi- Co-Founder MoMo Estonia

Tallinn, capital of Estonia, will be co-hosting

Helen was the most popular bit of my last ppt so she‟s back

I‟m not sure why I‟m talking in this section ;)

My company is self-funded

Organic growth

BUT

Funding can be useful

People like to eat

Can fund growth

Organic growth can be painful

Brings way more than money

Contacts

Credibility

etc

Interview the VC

Substance not name dropping

Text, Voice, Alarm Clock

Can other services reach these heights?

NO

But they don‟t need to

“Niche” markets can still be huge

Pain of the user experience

Limited development options

SMS, Wap, Java…

All defined by their drawbacks

Fragmentation

Poor ecosystem, limited support

Mentioned a lot, rarely defined well

Every handset model is different

Then throw in operators, firmware…

Commercial pressures alwaysoverride QA concerns => everything has bugs

Some of today‟s screen size diversity

The exact sizes may change

But the change is constant…

To offer a good service, you must approach each differently

In a browser or in an installed app

New hardware features added all the time

Camera

GPS / location awareness

Add new APIs for this

Fragmentation because not every handset will have the APIs

Don‟t add APIs

Platform is limited, will get less use

Upgrade cycle myth

“A handset is dead after <N> months”

In countries with subsidies, „free‟ upgrades often end up on

>10% downloads for old Nokia S40

Seen in advanced markets this year

Party like it‟s 2003

Embrace diversity

Target the entire mass market

Are you sure your customers only have iPhones?

>99% of last year‟s handsets weren‟t…

etc

APPLE FUND

Kleiner Perkins

$100m

Apps for single platform: iPhone

BLACKBERRY FUND

RBC/Thomson Reuters

$150m

Apps for EVERY platform

Non-iPhone

iPhone

Handsets shipped in 2007

It‟s not always about the money

Mobile can transform lives, societies

This is arguably more valuable!

Eg. Frontline SMS

Open source SMS campaign manager

For use by NGOs

Used to monitor elections, track avian flu outbreaks, help schools…

Frontline SMS is at http://www.frontlinesms.com/

Most topics expanded on the Masabists bloghttp://blog.masabi.com/