MobileBEATJuly 12 - 13, 2011

San Francisco

Tapjoy Inc. Confidential : : : 2

180 YearsAd-Funded Engagement Since Jan 1

Tapjoy Inc. Confidential : : : 3

Consumers Want Choice

25,534,165,117141,280,248

Jan 2011 Feb Mar Apr May Jun Jul

User Sessions Total Conversions

* since Jan 1, 2011

Tapjoy Inc. Confidential : : : 4

30%Users who re-engage with applications discovered through Tapjoy:

User Choice Drives Re-engagement

Tapjoy Inc. Confidential : : : 5

Consumer Choice Drives Consumer Engagement

Available Ads Avg. ConversionsPer User

137 4.2

36 1.6

Tapjoy Inc. Confidential : : : 6

Consumer Engagement Drives Revenue

Avg. Spend Per User

$1.17

$0.24

Tapjoy Inc. Confidential : : : 7

Consumers Should Have Choice

Sign Up For NetflixEarn 3018 Buoys

Groupon Deals Earn 74 Buoys

Fandango Movie TixEarn 59 Buoys

Kayak Pro Search for flights and earn 63 Buoys

Engage in one of the ads below to earn Buoys

Sign Up For NetflixEarn 3018 Buoys

Groupon Deals Earn 74 Buoys

Fandango Movie TixEarn 59 Buoys

Kayak Pro Search for flights and earn 63 Buoys

Engage in one of the ads below to earn Buoys

Sign Up For NetflixEarn 3018 Buoys

Groupon Deals Earn 74 Buoys

Fandango Movie TixEarn 59 Buoys

Kayak Pro Search for flights and earn 63 Buoys

Engage in one of the ads below to earn Buoys