Mobile banking in Ukraine 2013: fact or fiction?

CIS Bankers Piotr Kaczmarek 5.06.2013

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Mobile - Not a channel

Personalization

Lightness

Going mobile

- Technology, which changes the way people interact

Simplicity 2

Convergence

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Mobile facts

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Ukraine market.

Early stage of development Quickly grow up market to be made

Conclusions:

April 2013

1,9% use internet banking 39,9% have access to internet

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Internet banking Mobile internet

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Cases. LifePad

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Cases. Photokassa

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Alfa-Bank Credit Card

+ Maxi Card

+ + Mobile phone NFC

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Multimerchant hunting machine

Cases. Maxi Card

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Summary

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Market at early stage but emerging

Internet banking to be replaced by mobile banking

Visa / Mastercard to win the NFC standard battle

Mobile banking solution competition just started

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