Mobile Attribution, Analytics & Optimization...Cost Effective & Scalable Fast & Reliable Simple &...
Transcript of Mobile Attribution, Analytics & Optimization...Cost Effective & Scalable Fast & Reliable Simple &...
Mobile Attribution, Analytics & Optimization
© 2012 - 2014 Kochava Inc. Confidential | 1
Who is Kochava?
Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media goals Through mobile device recognition and tracking, the Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting Our tools enable customers to turn data into actionable information
© 2012 - 2014 Kochava Inc. Confidential | 2
The Kochava difference
Largest Network & Publisher Integration
© 2012 - 2014 Kochava Inc. Confidential | 3
Best visualization in the industry
Dedicated Account Management
Cost Effective & Scalable Fast & Reliable Simple & Easy Integration
Why is attribution analytics important? Without Kochava, you are on your own to deploy and maintain the technical integrations with networks and publishers. Drawbacks include:
You are overbilled (new Kochava clients have seen up to a 30% savings from reduced duplication across publishers) Reporting is complicated and inconsistent (varying formats, time zones, sources, and accessibility) It is hard to keep up with the daily changes in the global ecosystem of networks and publishers
© 2012 - 2014 Kochava Inc. Confidential | 4
With Kochava With Kochava, you enjoy one unified, unbiased source for all your mobile data activity, empowering you to optimize ad spend effectively
Access to over 900 official network & publisher integrations including Super Publishers - like Facebook, Google, Pandora & Twitter Easy integration with our single, universal buy-side SDK Reduction in overbilling Uniform, real time reporting
© 2012 - 2014 Kochava Inc. Confidential | 5
© 2012 - 2014 Kochava Inc. Confidential | 6
Kochava is a preferred partner Over 900 official network & publisher integrations and counting
Super Publishers
Major Networks & Publishers
Over 900 Others
You control your desired level of attribution Restrict or expand your attributed events by adjusting look-back windows and controls on IPs
We recognize devices through a series of methodologies
Device based reconciliation: when a device ID is present on the click Progressive Reconciliation: cross compares various device identifiers and hashing methods Fingerprinting logic: applies to clicks where device identifiers are not present (mobile web traffic)
What we do Kochava provides configurable attribution on all devices and operating systems
© 2012 - 2014 Kochava Inc. Confidential | 7
Real time tracking and analysis
© 2012 - 2014 Kochava Inc. Confidential | 8
Kochava not only tracks attributions, it also tracks the lifetime value of the end user, giving you a complete view of the Return on Investment of your advertising spend and becoming your trusted source for all your mobile data. Real time tracking capabilities include but are not limited to:
Sessions Clicks Downloads Users Cost per user Revenue per users Time spent in App Registration completions Times visited GEO Identification Device versions Platform versions App versions App Rankings
Understanding your user base What is the lifetime value of the new users you acquire? What’s happening after the install? Are you maximizing the value of your existing user?
You define the KPI’s that are important to your business Create campaigns that acquire groups of users at acceptable CPI’s for each KPI Maximize your user acquisition program
© 2012 - 2014 Kochava Inc. Confidential | 9
Tracking user behavior What’s happening after the install?
GROSS IN-APP PURCHASES
© 2012 - 2014 Kochava Inc. Confidential | 10
Once you’ve identified the best acquisition sources, it’s important to track the LTV value of each unique cohort of customers Track the ROI of your campaign to optimize the return on investments for your users Track KPIs such as: • LTV, ROI, users, cost per user, revenue per user (unlimited sku level purchase tracking) • Time spent in app, registration completion, times visited
Kochava’s platform allows you to target your existing high value users and trigger new campaigns at the optimal moment when they naturally start to lag This gives you the ability to create and track a variety of new campaigns beyond your initial user acquisition campaign Identify the event-level data insights you want to track and Kochava will generate an unparalleled opportunity to re-engage your user and expand their lifetime value
© 2012 - 2014 Kochava Inc. Confidential | 11
Retention & re-engagement of users Are you maximizing the value of your existing users?
The Kochava difference
Dedicated Account Management Kochava’s provides “white glove” support for our clients with a dedicated Account Manager; a single point of contact. The Account Manager knows the apps, the goals and the history to help each client achieve success.
© 2012 - 2014 Kochava Inc. Confidential | 12
The Kochava difference
Cost Effective & Scalable Kochava’s performance - driven pricing model means you pay only for success events.
We scale with you; as your traffic increases, monthly commitments offer lower transactional costs.
© 2012 - 2014 Kochava Inc. Confidential | 13
The Kochava difference
Simple Integration, Better Quality, Consistent Delivery Kochava’s integration model is simple and easy. Our dedicated Account Management team is there with you
every step of the way to ensure the quality of each integration. Providing you the assurance that your data will be delivered accurately and timely once you launch your campaigns.
© 2012 - 2014 Kochava Inc. Confidential | 14
Fast & Reliable Kochava’s click response times are twice as fast as the next closest competitor.
Kochava guarantees 99.998% uptime. Our investment in the best infrastructure for mobile measurement means our data is reliable and accurate.
© 2012 - 2014 Kochava Inc. Confidential | 15
The best brands trust Kochava 1.5 Billion devices under management | $1 Billion in ad spend tracked annually Over 1 Billion events tracked monthly
“Machine Zone chose Kochava for mobile attribution analytics not only because of their better technology, but also because of Kochava’s direct personalized customer service, which may be their biggest competitive differentiator...”
– Deepak Gupta, Chief Revenue Officer, Machine Zone
© 2012 - 2014 Kochava Inc. Confidentiial | 16