Apps & Oranges: Uncommon Comparisons of the App Store and Google Play
Mobile Apps in 2010: From Concept to App Store
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MOBILE APPS IN 2010From Concept To Market
Check us on Twitter: @long_weekend
Mark Makdad, Long Weekend LLC
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Who are
LONG WEEKEND?
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PREVIOUSLYEnterprise IT Directors,
Web Entrepreneurs,Front Office Sales Managers
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NOW
MobileEntrepreneurs
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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MOBILE IS HUGE
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has a mobile phone
68%
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are smartphones
11%
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iPhones are ~1%
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$500 MILLION USD
iPhone apps are
market per year
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THE iPhone BRIDGE
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iPhonewas a
turning point
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REDLASER
1. Camera2. Location3. Internet
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Adapted from Crossing the Chasm, Geoffrey Moore, 1999[4]
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PLATFORM WARS
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ANDROIDAndroid Robot based on work created and shared by Google, Inc.(Used under Creative Commons 3.0 Attribution License)
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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WHAT'S YOUROBJECTIVE?
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≠
MetlinkPocket God
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1. Solve It Better2. Empower People3. Apps Are Fashion
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SOLVE IT BETTER
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What is your
COMPETITIONdoing wrong?
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Search solved, 1998
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Solved better, 1999
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DEFAULT THINKING
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Scott Jenson, Feb 19 2007
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TIP #1
Solve the problem
ELEGANTLY
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EMPOWER PEOPLE
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User Impression
User Experience
Time
YOUR CHALLENGE
Chart adopted from Vasa, 2005
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MINIMUM VIABLEPRODUCT
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TIP #2
Know your
MVP
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APPS ARE FASHION
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This is a
FASHIONstatement
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1. Solve It Better2. Empower People3. Apps Are Fashion
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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1. Get to the Point2. It's Not a PC3. The Phone Can Ring
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GET TO THE POINT
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0-3 secs 3-10 secs
10-30 secs 30-60 secs
1-3 mins 3-10 mins
10-30 mins 30+ mins
6%8%
12% 10%
28% 26%
9%
1%
90% ..done in ten
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0-3 secs 3-10 secs
10-30 secs 30-60 secs
1-3 mins 3-10 mins
10-30 mins 30+ mins
6%8%
12% 10%
28% 26%
9%
1%
90% ..done in ten
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TIP #3
Do
ONE THINGReally Well
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IT'S NOT A PC
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TIP #4
Don't Make
WIMPInterfaces
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MAKDAD'S LAWSize of
Fingers & Eyes
Age
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MAKDAD'S LAWAbility to Use
Fingers & Eyes
Age
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TIP #5
Fingers are the
NEW MOUSE
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____SHALLOW
MENUS
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TIP #6
Don't
OVER-INNOVATE
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THE PHONE CAN RING
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TIP #7
Make
PEOPLESmile
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1. Get to the Point2. It's Not a PC3. The Phone Can Ring
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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Images from Apple Inc.
Intel Mac &Snow Leopard iOS SDK Device
MUST-HAVE
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KNOW THESE
Object-Oriented Programming
Objective-C
Cocoa Touch API
Cocoa Design Patterns
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PATTERNS
Model-View-Controller (MVC)
Factory, Decorator, Singleton
DELEGATE, OBSERVER
Chain of Responsibility, Command
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APIs
Media & Audio
In-App Purchase & iAd
Location Services
Graphics & Gaming
Networking & Notifications
Images from Apple Inc.
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DEVICE TESTINGGPS
Speed
3G/WiFi
Images from Google, Inc., Apple Inc.
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A SPEEDY TALE
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It's SimpleDESIGN & TEST
QAPUBLISH
COUNT THE MONEY
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LAUNCH
Image courtesy NASA
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Things No One
Told Us
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KEYWORDS
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RECRUIT TESTERS
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RIKAI PAD ◎Rikai Browser for iPad
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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1. Have a PR Gameplan2. Develop an Audience3. Measure Effectiveness
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TIP #8
Engage with your
AUDIENCE
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TIP #9
Measure the
EFFECTIVENESSof Everything
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MOBILE MARKETGOOD CONCEPTUSER EXPERIENCETOOLS & PROCESS
MARKETING
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THANK YOU
Twitter: @long_weekendlongweekendmobile.com
SLIDES/TIPS ONLINE:
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[1] http://www.itu.int/ITU-D/icteye/Indicators/Indicators.aspx
[2] http://www.von.com/news/2010/05/look-out-global-smartphone-market-to-hit-150b-by.aspx
[3] http://www.internetworldstats.com/stats.htm
[4]Geoffrey Moore, Crossing the Chasm, 1999.
[5] http://www.gartner.com/it/page.jsp?id=1372013
REFERENCES