Mobile apps: an engine of growth inside “One content, multiple distribution”

Robert Berza

Topics

• Short introduction into CME Divisions

• CME strategy: one content, multiple distribution

• Case study: StirileProTV– From TV to Internet– Moving to mobile site– Building the first iOS app– Roll-out to Android– Moving back to TV, via Internet

• Q&A

Agenda:

CZECH REPUBLIC - BROADCAST OVERVIEW1.1.2010 - 31.12.2010

CZECH REPUBLIC - BROADCAST OVERVIEW1.1.2011 - 31.12.2011

Time Mon Tue Wed Thu Fri Sat Sun Time Mon Tue Wed Thu Fri Sat Sun

06:00 - 06:30 06:00 - 06:30

06:30 - 07:00 06:30 - 07:00

07:00 - 07:30 07:00 - 07:30

07:30 - 08:00 07:30 - 08:00

08:00 - 08:30 08:00 - 08:30

08:30 - 09:00 08:30 - 09:00

09:00 - 09:30 09:00 - 09:30

09:30 - 10:00 09:30 - 10:00

10:00 - 10:30 10:00 - 10:30

10:30 - 11:00 10:30 - 11:00

11:00 - 11:30 11:00 - 11:30

11:30 - 12:00 11:30 - 12:00

12:00 - 12:30 12:00 - 12:30

12:30 - 13:00 12:30 - 13:00

13:00 - 13:30 13:00 - 13:30

13:30 - 14:00 13:30 - 14:00

14:00 - 14:30 14:00 - 14:30

14:30 - 15:00 14:30 - 15:00

15:00 - 15:30 15:00 - 15:30

15:30 - 16:00 15:30 - 16:00

16:00 - 16:30 16:00 - 16:30

16:30 - 17:00 16:30 - 17:00

17:00 - 17:30 17:00 - 17:30

17:30 - 18:00 17:30 - 18:00

18:00 - 18:30 18:00 - 18:30

18:30 - 19:00 18:30 - 19:00

19:00 - 19:30 19:00 - 19:30

19:30 - 20:00 19:30 - 20:00

20:00 - 20:30 20:00 - 20:30

20:30 - 21:00 20:30 - 21:00

21:00 - 21:30 21:00 - 21:30

21:30 - 22:00 21:30 - 22:00

22:00 - 22:30 22:00 - 22:30

22:30 - 23:00 22:30 - 23:00

23:00 - 23:30 23:00 - 23:30

23:30 - 24:00 23:30 - 24:00

FY 2011 PT Audience Share (%)

• CME operates leading TV stations in 6 countries from CEE

• CME enjoys dominant position in prime time driven by news programs and strong local productions

• We have a total of 30 commercial channels that reach into homes of around 50million people in CEE

• CME operates leading TV stations in 6 countries from CEE

• CME enjoys dominant position in prime time driven by news programs and strong local productions

• We have a total of 30 commercial channels that reach into homes of around 50million people in CEE

Broadcasting Division: audience generation

Expozitura (CZ)Crime/action series

Bet with Life (RO)Long running series

Headnuts (SL)Sitcom

Lara’s Choice (HR)Long running series

The Voice (RO)Talent show

Let’s Dance (SK)Talent show

Got Talent (SL)Talent show

26.0% share 26.0% share 30.8% share 30.8% share

Got Talent (RO)Talent show

51.7% share 51.7% share

18.1% share 18.1% share

Home Wars (BG)Sitcom

48.3% share 48.3% share 33.2% share 33.2% share 39.4% share 39.4% share 37.8% share37.8% share

Superstar (CZ/SK)Talent show

31.6% share CZ41.8% share SK31.6% share CZ41.8% share SK 64.0% share 64.0% share

886886 hours of Fictionhours of Fiction886886 hours of Fictionhours of Fiction

1,483 1,483 hours of hours of Reality & EntertainmentReality & Entertainment

1,483 1,483 hours of hours of Reality & EntertainmentReality & Entertainment

• Media Pro Entertainment is the engine of CME’s strategy: One content, multiple distribution

• MPE delivered in 2011 2,369 hours of content to TV & New Media and plans to constantly grow each year the amount of content

• MPE has complex production facilities that can easily deliver exclusive content or original production for Voyo

MPE: content generation

• New Media Division operates over 60 portals across CME

• CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia

• New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans

• New Media Division operates over 60 portals across CME

• CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia

• New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans

RomaniaRomania

• Portfolio: 20 websites, 7 mobile sites & 3 apps

• Monthly audience: 5,7m Unique Visitors

• Average daily audience: 650,000 Unique Visitors

• Apps downloads: over 200,000

• Facebook fans: No1 in multiple categories: TV, Sport, News, Shows

• Portfolio: 20 websites, 7 mobile sites & 3 apps

• Monthly audience: 5,7m Unique Visitors

• Average daily audience: 650,000 Unique Visitors

• Apps downloads: over 200,000

• Facebook fans: No1 in multiple categories: TV, Sport, News, Shows

New Media: expansion to new audiences and distribution

6

Revenue Diversification via Content:

Develop and create original content sellable in all content windows and on all platforms

Increase pay revenue from local content, especially digital content windows

2011: One content, multiple distribution

Notebooks & PCs

Smar

t & M

obile Phones

Tablets

TV sets

Consumer reception devicesPhysical content delivery

Cinemas

Shop

s, re

tail c

hains

Internet & M

obile

IPTVCable

Sate

llite

/ D

TH

Analogue / Digital

Terrestrial / DTT

Digital content rights windows

Download to own / ESTTransaction VO

D

Subscription VODAd supporte

d VOD

Premium

VOD

PPVPay TVFr

ee T

V

Post Free TVTheatric

al

Hom

e Video

Traditional contentrights windows

NewsR&E

FictionSports

Case study:

Product development: TV and website

No.1• Evening News Program in Romania, since launch in 1995• Morning News Program In Romania, since launch in 2001• News portal in Romania, in March 2009, 6 months after

launch (monthly UV)• Portal in Romania, in February 2012• Romanian news brand on Facebook.com, from 2011

• Evening News Program in Romania, since launch in 1995• Morning News Program In Romania, since launch in 2001• News portal in Romania, in March 2009, 6 months after

launch (monthly UV)• Portal in Romania, in February 2012• Romanian news brand on Facebook.com, from 2011

Going mobile: the beginning

• 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen)

• Since 2009 Mobile web usage doubling every year (Nielsen)

• 2010: Mobile Internet will soon overtake fixed Internet (Morgan Stanley)

• 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen)

• Since 2009 Mobile web usage doubling every year (Nielsen)

• 2010: Mobile Internet will soon overtake fixed Internet (Morgan Stanley)

• December 2008: Launch m.stirileprotv.ro• 2009 & 2010: automatic distribution of

news, light cross editorial actions• 2011: re-launch & aggressive push: TV,

website, mobile sites inside the portfolio• April 2012: No 1 News mobile site in RO

• December 2008: Launch m.stirileprotv.ro• 2009 & 2010: automatic distribution of

news, light cross editorial actions• 2011: re-launch & aggressive push: TV,

website, mobile sites inside the portfolio• April 2012: No 1 News mobile site in RO

No.1

Riding the smart phones’ wave: first app, iOS

• 2010: Let’s do it! • Q1 2011: launch news app in Slovenia for news

portal (24ur) • Q2 2011: review feed back and challenges and

rebuild the app for roll-out across CME• July 2011: launch new version in Croatia,

iPhone only. Great feed-back from consumers• August 2011: immediate roll-out in Romania

and in parallel develop iPad version on the same principles

• September 2011: launch iPad app and roll-out across CME including Czech Republic

• October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News & advertising

• 2010: Let’s do it! • Q1 2011: launch news app in Slovenia for news

portal (24ur) • Q2 2011: review feed back and challenges and

rebuild the app for roll-out across CME• July 2011: launch new version in Croatia,

iPhone only. Great feed-back from consumers• August 2011: immediate roll-out in Romania

and in parallel develop iPad version on the same principles

• September 2011: launch iPad app and roll-out across CME including Czech Republic

• October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News & advertising

Stirile ProTV iOS App results

• Over 55,000 push notifications active• Up to 20,000 visits / day• Up to 10,000 video views / day

• Over 55,000 push notifications active• Up to 20,000 visits / day• Up to 10,000 video views / day

No.1

Rolling out to Android

• May 2011: People now want Android more than iOS• January 2012: Android Apps Gets Downloaded More, and are Pricier than

iPhone Apps

• May 2011: People now want Android more than iOS• January 2012: Android Apps Gets Downloaded More, and are Pricier than

iPhone Apps

No.1

• Launched December 1st 2011• Over 10,000 visits / day• Up to 5,000 video views / day

• Launched December 1st 2011• Over 10,000 visits / day• Up to 5,000 video views / day

Closing down the circle: Internet TV app

• May 2011: 30 million Internet connected TV in US• by 2015: 76% of HD TV’s will be connected to TV in US

• May 2011: 30 million Internet connected TV in US• by 2015: 76% of HD TV’s will be connected to TV in US

No.1

Thank you!&

Waiting for your questions