Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp
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The Canadian Museum Reference in Technology Mobile Applications The Canadian Museum Context April , 2012 [email protected]
description
Introduction - Mobile Applications: The Canadian Museum Perspective, Julie Marion, Canadian Heritage Information Network (CHIN).
Transcript of Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp
The Canadian Museum Reference in Technology
Mobile ApplicationsThe Canadian Museum Context
April , [email protected]
Mobile Landscape in Canada, 2011
27 M Internet users in Canada 20.1 M Canadians own a
mobile phone 9.1 M Canadians own a
smartphone
Predictions show that in 2012, smartphones will account for 50% of all mobile.
In
Source: ComScore, 2012 data; Ipsos Inter@ctive Reid Report.
Traditional Mobile Phone vs. Smartphone Users in Canada, by Age, March 2011 (% of
respondents)
Source: ComScore, November 2011
Smartphone Usage
Source: ComScore, November 2011
A Few Facts
Users spend 17.3 hours/week on their smartphone 54% of smartphone usage is for activities other than talking 96% of iPhone users have downloaded an App
vs. 59% for BlackBerry and 66% for Android
Average number of Apps on a smartphone is 19- iPhone: 34- BlackBerry: 6
Average number of Apps on a tablet is 25
Ipsos Inter@ctive Reid Report, 2011
Types of Approaches
Native App: Downloadable from a store
Mobile website or Web App: URL access
Website optimized for mobile
Welcome to the App Store, Market, World…
Apple App Store500,000 apps -- 25,000,000,000
Android Market (Google)400,000 apps -- 10,000,000,000
BlackBerry App World25,000 apps -- 2,000,000 (daily)
Windows Phone Marketplace8,000 apps -- n/a
Source: CNET TV / CBS interactive 2012
Smartphones / Tablets
1. Weather 65% 67%2. Games 64% 76%3. Social Networking 57% 41%4. Maps & Navigation 52% 47%5. Instant Messaging 43% 21%6. Entertainment 42% 53%7. Music & Audio 36% 43%8. Search Engine 35% 46%9. News 32% 49%10. Sports 28% 24%11. Books 18% 61%
Source: Ipsos, June 2011
Top Native App Genres
Mobile Device Functions
Integrating relevant content with mobile device functions create an experience:
CameraAccelerometer / Motion sensorCompass GPSInternet accessHD quality audio, video, images Touch screen
Museums Embrace Technology to Educate and Engage
There are approximately 250 museum native apps. 20 from Canadian museums.
Mobile today: 29% of museums have mobile program in place 27% plan to develop one 34% have no plans to go mobile
Most common current/planned mobile activities: Audio tour
Most common goals of mobile: Provide supplementary info Experimentation Create an interactive experience
Source: Museums & Mobile Survey 2012
Museums and Mobile
Greatest challenge in implementing mobile: Cost
Greatest challenge posed by mobile once it’s implemented: Encouraging adoption among visitors Producing content Keeping that content up to date
Source: Museums & Mobile Survey 2011
Museums and Mobile (2)
Potential User Barriers
Not owning the right smartphone or model Excessive downloading time Data pack usage (cost and battery) Poor usability or intuitiveness Slow movement/reaction within the app Lack of awareness for the product’s availability Lack of understanding of the product’s benefits Inferior than expected experience
Considerations /Challenges
Organization’s goals Target audience(s) User benefits / Space
in the market Choice of platform Life span / Life cycle Native vs. Web Launch and
promotion Evaluation
Organizational structure (ownership)
Approval procedure Content format Copyrights Technical glitches Value – ROI Updates and maintenance Wi-Fi availability Cost
