Mobile Application Report Mohammed Nasser 20900531.
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Transcript of Mobile Application Report Mohammed Nasser 20900531.
Viva Bahrain
• Established March 2010• “Develop strong relationships with customers by offering
superior customer experience” • Support over Twitter, Live Chat on Website.
Key Performance IndicatorsViva Bahrain
Mobile Marketing KPI’sBusinessObjective
Goal KPI KPI Target
Unique Visits(Website)
Increase unique visits
Monthly Unique Visitors
1000 Unique Visits monthly
Mobile Payment(Website and App)
Increase amount of bill payments by mobile
Monthly bill payments using mobile
10% of monthly bill payments
App Downloads(App)
Increase amount of App download
Monthly Downloads numbers
350 downloads per month
Effective Marketing(Website and App)
Build Customer Data base
Monthly new registrations to website and app
500 per month
Key Performance IndicatorsSegmented KPI
Segmented KPI: Website Unique Visits source
Total visits goal = 1000 Result Percent
Paid Search
Organic Search
SMS
Online Ads
Direct
The Product
The Current Website:• The desktop website• Hard to navigate • Hard to find information• Slow loading time• Need to zoom in and out to read• Not User friendly
The Product
The Mobile Optimized Website:• Simplified Desktop Version• Removing unnecessary
information from home page• Easy Navigation • Big Icons• Auto-Fit to screen• Light for Faster loading time
The Product
Store Locator:• Finding Branches close using
Maps Navigation• Time the store open• Make it easy for potential
customer to find store
Lean Start-Up
BETA Testing:• 15-20 People fit the Target Market• Test the App before releasing• Completing tasks • Getting feedback • Change and improve accordingly