Mobile App Reviews - How to Make Your App Famous

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Mobile App Reviews How to Make Your App Famous Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning

description

Every day, reviewers receive hundreds of requests to review new apps. With so many apps on the market, it can be difficult to get review sites to pay attention to your new game or productivity application. But, the good news is that you have more control than you think. Follow these 7 guidelines to get more app reviews and make your app famous. Check out my other videos at http://www.slideshare.net/AtNathanManning

Transcript of Mobile App Reviews - How to Make Your App Famous

Page 1: Mobile App Reviews - How to Make Your App Famous

Mobile App Reviews How to Make Your App Famous

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

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Everyone Wants their App to Be Famous

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Everyone Wants their App to Be Famous

Good reviews give your app credibility

Tier 1 reviews = links and traffic

Positive buzz for app and company

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Why...?

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App Reviewers Get TONS of Requests a Day

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The Good News...?

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The Good News...? You’re in Control

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The Good News...?

Follow these 7 Guidelines to Get More Attention from Reviewers and Make Your

App Famous

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The Good News...?

1. Start Early

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1. Start Early

Lock your launch date early

Don’t wait for code complete to contact reviewers

Start PR at least 1 month before launch

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2. Build Relationships

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2. Build Relationships

Follow your favorite reviewers on Twitter

Leave genuine comments on articles

Get out to conferences and in-person events

Use your network for introductions

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Always Try to Build Relationships First, but, if

You Do Need to Start a Conversation Via Email...

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Simple, short emails work best You have 1-2 sentences to «hook» the reviewer Use headings to break the email into sections while describing your app (formatting helps!) Include links to the app stores, trailer, visuals, etc.

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Never take a «shotgun» approach – reviewers hate template emails Come up with unique angles for each site based on their readers’ needs If writing to a specific person – be flattering, tell them you love and follow their work (you already do... right?) Give something special – preview build, exclusives, promo codes

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4. Get Creative

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Don’t Limit Yourself to Email... Try Video

Messages, Postcards, Promo Art

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Warning: Avoid Sending Outright Gifts to Reviewers Don’t Put Anyone in an Awkward Position

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5. Use Pull Mechanisms

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Create Excitement: Build a Community on FB, Ask Your Fans for Personal Reviews, Use Social Proof in Emails

to Reviewers

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6. Think Beyond Traditional Review Sites

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6. Think Beyond Traditional Review Sites

Look for non-app sites that target your audience

They can be easier to reach and still have a big following

Join relevant social media communities

Build your social network and then use it!

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7. Be Targeted

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Don’t Kill Yourself Trying to Contact 100’s of Sites. Pick the Top 20-30 that Matter

and Know them Well.

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Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Questions?