MOBILE APP MARKETING

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

TACTICS USED BY SUCCESSFUL APP MARKETERS

The Number of Apps went Up by 40% in 2013

SPOILED FOR CHOICE?

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

This needs to be revised to “There are Apps* for That?”

as multiple options vie for consumer attention

THERES AN APP FOR THAT?

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Free Apps Still Rule the Roost –

Share of Paid Apps is Declining YOY

FREE AND FUN STILL WIN

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Games Account for 40% of Global

Downloads!

Rank in the App Stores can trigger more Downloads

AND RANKINGS WORK IN RAKING DOWNLOADS

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Chris Mason – CEO of Branding Brand

BIG & FICKLE

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

A Huge Potential Audience –

Downloads Increasing

How Do You Drive Repeat

Usage? #Loyalty

UNDERSTANDING APP DISCOVERY

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Browsing the App store Personal Recommendation Search and Social Discovery

With Increased Adoption of “App Install” ads the Costs

of Acquisition are Increasing

APP INSTALL ADS

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Some factors that Influence Downloads

CONVERSION & RETENTION DRIVERS

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Retention Rates Higher when Users

Opt-in for Push Notifications

10 TACTICS FOR SUCCESSFUL APP MARKETING

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

App Store Search

Optimization (ASO)

App Review Requests

Social Integration

– Turn on Sharing

App Trailers – Video App Previews

User Lifetime Value

Measurement

10 TACTICS TO SUCCESSFUL APP MARKETING

Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

Lookalike

Audiences – Ideal

User

App

Deep Linking

Push Notifications

and In-App

messages

Retargeting

Existing Users

Reward Programs –

Reward Loyalty

Thank You