Mobile app industry trends and best practices

22
Essential Android App Marketing Activities By Dheeraj Gopa 20

description

Here is an awesome presentation on trends and best practices of mobile application industry

Transcript of Mobile app industry trends and best practices

Page 1: Mobile app industry trends and best practices

Essential Android App Marketing ActivitiesBy Dheeraj Gopa

20

Page 2: Mobile app industry trends and best practices

THE DREAM...

Page 3: Mobile app industry trends and best practices

App Presence

Page 4: Mobile app industry trends and best practices

ASO (App Store Optimization)

• Tittle / Description• App IconApp Website

Page 5: Mobile app industry trends and best practices

On The Web

Page 6: Mobile app industry trends and best practices

App Website

SEO Social Media

Page 7: Mobile app industry trends and best practices

Social Power

Page 8: Mobile app industry trends and best practices

Social Power

Page 9: Mobile app industry trends and best practices

Social Power

• Forums• In-app integrations• Word of Mouth

Page 10: Mobile app industry trends and best practices

Use Press Releases Consistently

Page 11: Mobile app industry trends and best practices

Consider Email Marketing (Blogger Contact Program)

Page 12: Mobile app industry trends and best practices

Advertisements

Page 13: Mobile app industry trends and best practices

In App Ads

Page 14: Mobile app industry trends and best practices

Use App Launch Sponsorship

Page 15: Mobile app industry trends and best practices

Exchange Ad Space

Page 16: Mobile app industry trends and best practices

Use Analytics for Your App

Page 17: Mobile app industry trends and best practices

App Pricing

Page 18: Mobile app industry trends and best practices

Android Pricing and Promotions

Page 19: Mobile app industry trends and best practices

Develop a Pricing Strategy

Page 20: Mobile app industry trends and best practices

Create Trial and Paid App Versions

Page 21: Mobile app industry trends and best practices

Continuously Feature Improvements

Page 22: Mobile app industry trends and best practices

Thank You