Mobile and Video (Beyond Hmmm...that sounds cool)
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Transcript of Mobile and Video (Beyond Hmmm...that sounds cool)
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Mobile and Video.Beyond “Hmmm, That Sounds Cool…”
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Mobile is NOT just Marketing Strategy
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Mobile is a Part of Something Bigger
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What’s a Digital Presence?
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It’s All Your Touchpoints
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And How You Engage with Customers Through Them
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It’s Your Story.
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Or, do it better. Show Your Story.
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So What’s The Big Deal About Mobile?
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Consumer Behavior is Changing
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It’s a “Multi-Screen” World
“The Multi-Screen World.” Google. 2012.
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It Used to be About “From Point A to Point B”
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Now it’s From “Point A to Point B, C, D, and E”
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Mobile is the New Way to SHOW Your Story
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So Mobile Has to be Part of Your Digital DNA
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Because Your Story has to be Consistent
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But It Has to be Unique for the Device
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When Mobile and Video Collide
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Are People Actually Watching Online Video?
Cisco’s fifth annual Visual Networking Index Forecast predicts online video will account for two-thirds of all consumer traffic by 2015.
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Are They Doing It On Mobile?
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Video + Mobile is a Natural Friendship
“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”
Retail Touchpoints Channel Innovation Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
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But A Potential Recipe for Disaster
Video
Mobile
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Keys to a Successful Union
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Mobile-Auto-magic-ation
Mobile Automagication (n)—1. The automation of the delivery of videos to any mobile device using powerful technologies that converts the video into the right format
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But the More You Focus on It…
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What’s the Recipe for Mobile + Video?
Management Publication Syndication Social Engagement Conversion
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When You Bake it Right…
“Five percent of consumers who get to the configuration stage and view one of these videos makes a purchase, tripling the conversion rate from before we implemented.”
Lewis Broadnax, Executive Director, Web Sales & Marketing, Lenovo.
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It Drives Home Your Story
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Could You?
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Would You?
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Should You?
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