Mobile and surrogate_advertising_by_Prem Sahu
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Mobile Advertising
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Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product.
Transcript of Mobile and surrogate_advertising_by_Prem Sahu
Mobile Advertising
Standard Banners
Standard Banner Large Standard Banner
Mobile MREC
Example
Expandable Banners
Sample Rich Media Ad Units
AD BY APPS
Surrogate Advertising
Surrogate Advertising' is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category ex- club soda, or mineral water in case of alcohol, or products of a completely different category ex- music CD's, playing cards etc to hammer the brand name into the heads of consumers.