Mobile and social media adoption in construction
-
Upload
pwcomcouk-ltd -
Category
Business
-
view
965 -
download
1
description
Transcript of Mobile and social media adoption in construction
![Page 1: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/1.jpg)
pwcom.co.uk
COMIT annual conference – November 2011
Mobile and social media adoption in construction
Paul Wilkinson(pwcom.co.uk)
![Page 2: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/2.jpg)
2
![Page 3: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/3.jpg)
3
• Who am I?
• What is Web 2.0?
• Why does Web 2.0 matter?
• How are we applying Web 2.0 to construction?
• Mobile Web 2.0 for construction
![Page 4: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/4.jpg)
4
Who am I?• Author and technology consultant• B2B PR professional since 1987
– in-house: Halcrow, Tarmac, BIW– consultancy clients, include:
4Projects, BIW, CodeBook, Sypro,tCn, Woobius
• And in B2B, a Wikipedian (2003),blogger (2005) and tweeter (2008)
![Page 5: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/5.jpg)
5
video – mobile - telephones - ICQ
- IM – email – EDMS -
groupware – FTP – websites –
texts - intranets – portals video-
conferences – extranets –
web-conferences –
file-sharing (P2P) – discussion
forums – homepages –
wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web
communities – Apps - RFID -
tags – GPS – IoT – QR codes -
mashups –virtual worlds –
Augmented reality – Web 3.0
– etc
Face-to-face
Hand drawings
Physical models
Telegraph
Photography
Written word
Messengers
Printing
Telephone
Telex
Fax Radio – TV
computers
time
num
ber
of to
ols
![Page 6: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/6.jpg)
6
• Web 2.0 or social media – What is it?
(Sources:Wikipedia; Kaizo; Euan Semple)
“People having conversations online”
• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.
• “globally distributed, near instant, person to person conversations”
![Page 7: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/7.jpg)
7
![Page 8: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/8.jpg)
8
![Page 9: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/9.jpg)
9
![Page 10: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/10.jpg)
10
(Source: Role of Social Media in Commercial Property
RICS 2009 – Remit Consulting)
![Page 11: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/11.jpg)
11
Why does Web 2.0 matter?
More
interactive
mass media
Direct… real-time!
![Page 12: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/12.jpg)
12
Why does Web 2.0 matter?
• 800m users= internet 2004
• 29.8m UK profiles
• 58% of all UKpeople online
• 52% of all UKsocial networkvisits
![Page 13: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/13.jpg)
13
Why does Web 2.0 matter?• In December 2010, LinkedIn
passed five million UK members• One third of UK professionals profiled• 25% of FTSE100 hire via LinkedIn• 6.1m UK visits per month
![Page 14: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/14.jpg)
14
Why does Web 2.0 matter?
• 175m+ registered accounts (100m active)
• c. 7m UK users
• UK = third most active Twitter population
• 3.4% of UK social network traffic
• 24% UK smartphone users access Twitter
![Page 15: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/15.jpg)
15
Why does Web 2.0 matter?• 40m global users (July-October 2011)
![Page 16: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/16.jpg)
16
Why does Worldwide Web 2.0 matter?
• Smartphone sales (100m) passedsales of laptops (94m) in Q4 2010
• Smartphones = 24% of totalmobile phone sales in Q12011 (c. half in Europe)
• Forecast 420m sales 2011(28% of global mobile market)
Source: Techcrunch
![Page 17: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/17.jpg)
17
Why does Web 2.0 matter?• biggest driver of UK mobile internet
adoption is social media• social networking services (57%), ahead
of email (53%), search (42%)• 27% of UK population
have smartphones
Source: Ofcom Communications Market Report 2011
![Page 18: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/18.jpg)
18
Worldwide Web 2.0
• 63m tablet sales in 2011
• 2015: 326m
• IOS 46%,Android 36%by 2015Source: Gartner (Guardian, 22 September 2011)
![Page 19: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/19.jpg)
19
![Page 20: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/20.jpg)
20
• Changing events
Hybrid = online + face-2-face
• Real-time sharing/feedback
• Multiple locations
• We are all broadcasters now!
![Page 21: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/21.jpg)
21
• Changing events
– Virtual events
• virtual stands
• no travel
• interact online
![Page 22: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/22.jpg)
22
New construction communications….
A Web 2.0 revolution!
![Page 23: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/23.jpg)
23
Changing AEC services, new opportunitiesExamples:
![Page 24: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/24.jpg)
24
Woobius Eye (in Beta)
• Share cameraview remotely
• Mark-up anddiscuss inreal-time
• Conference call• Literally
“see what I mean?”
![Page 25: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/25.jpg)
25
Woobius Showcase• Application to create
iPhone/iPad apps for construction businesses
• “portfolio in your pocket”
• Innovation = differentiation
![Page 26: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/26.jpg)
26
OpenBuildings.com• Crowd-sourced wiki
about buildings• Facility for local
consultation• Marketing platform• iPhone, Android
apps
![Page 27: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/27.jpg)
27
SNOW Architects• Daqri.com mobile
web app builder• Combines
augmented reality and QR codes
• iPhone, iPad, Android apps to view Microstation BIMs
![Page 28: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/28.jpg)
28
Senubo (in Beta)
• Social business for construction
• PC and smartphone• On-site data
download and data capture
• Real-time reporting and status updates
![Page 29: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/29.jpg)
29
Bristol Water• Bentley Exor Street
Works Manager• Streetworks map
and register updated in real-time
• Mash-up with traffic data
• Public information
![Page 30: Mobile and social media adoption in construction](https://reader035.fdocuments.us/reader035/viewer/2022062617/54c14d6c4a795918048b456d/html5/thumbnails/30.jpg)
pwcom.co.uk
COMIT annual conference – November 2011
Thank you
Contact: Paul WilkinsonWebsite: www.pwcom.co.uk
PR blog: www.blog.pwcom.co.ukTech blog: www.extranetevolution.comEmail: [email protected]
Tel: +44 (0)20 8858 1104mob: 07788 445920Twitter: @EEPaul
http://www.google.com/profiles/paul.wilkinson19