Mobile Advertising Tips

Krista SinardiAccount Manager

Mobile Advertising Stats

• By 2012,there will be more than 7.1 billions mobile devices

• Web searches on mobile devices has grown 4x since 2010

• Mobile users are multi tasking: 41% are listening to music and performing another task at the same time (essentially, mobile users are distracted)

• 1 in 3 mobile searches have local intent

• Mobile searches are shorter searches (not as many long-tailed keyword searches)

Mobile Advertising Tips

• Mobile campaigns should be SEPARATED from other campaigns in Adwords and AdCenter

• Bid on shorter keyword phrases (not long-tailed keywords)

• Use sitelinks in Mobile Ads (this makes site navigation easier for users on a mobile device)- and customize all sitelinks to land on mobile search landing pages

• Use click to call in mobile ads

• Also, break out Mobile App advertising into a separate campaign versus regular mobile search or mobile display advertising.

Mobile Landing Pages

Create mobile specific landing pages that have the following attributes:

1. Simple Navigation

2. Simple Content- Mobile users are short on time, so keep the content simplified

3. Local: include buttons that say “find location/ find store near you”

4. Thumb-Friendly with easy to click large buttons

5. Page layout- simple, and use of a lot of white space

6. Use HTML – NO FLASH!

7. Be sure to adjust your landing page for both vertical and horizontal viewing

8. Give them the option to view regular landing page/ homepage

If you would like to learn more about Mobile Advertising, please contact the experts at www.BayshoreSolutions.com.