Mobile advertising sven de meyere

Mobile Advertising

MobileSetting the scene...

The world we live in today...

Smartphones and tablets are taking over

Mobile MarketingOn the agenda for today...

Mobile marketing

Mobile marketing

Mobile App

Promotion

Mobile App

Analytics

Mobile Website

promotion

Mobile Website Analytics

Mobile MarketingPromoting your app

Average app usage

25 installed

apps

4 paid

10 recently

used

Source: Google research

Paid growth

Google Search advertising

Google Display advertising

Admob In-app advertising

Youtube Video advertising

Facebook advertising

Twitter advertising

Mobile App Promotion

Google Adwords Advertising

Promoting your app

Advanced targeting methods


Track your new installs


Acquisition

Through click to download extension

Target branded and/or non-branded keywords

Mobile Search Engine Advertising

Re-engage existing users


Source: Google research

Retention

Through app deeplinking


An example of native app deeplinking...


In-app advertising

Promoting your app

Through Google Adwords (AdMob)

Cost per click based

In-app advertising

Research relevant apps for your target audience

In-app advertising

And get detailed statistics & demographic information

In-app advertising

Full screen ad

Through Google Adwords

Only for Google Play

4 stars rating required

Use with caution!

App interstitials

Google Display Network

Promoting your app

Runs on Google Display Network

Cost per click based

Double-tap to avoid accidental clicks

App promotion banners

Youtube advertising

Promoting your app

In-stream preroll videos

Through Google Adwords

Only pay when someone actuallywatched the video (30s)

Drive awareness and branding

Skipable after 5 seconds

Mobile Youtube preroll ads

Mobile Youtube TrueView ads


Promoting your app

Twitter advertising

Promoting your app

Twitter advertising

Mobile marketing

Mobile marketing

Mobile App

Promotion

Mobile App

Analytics

Mobile Website

promotion

Mobile Website Analytics

Questions?

Mobile analytics

Mobile advertising sven de meyere

Marketing

Transcript of Mobile advertising sven de meyere