Mobile advertising across APAC Region
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% Regional Share Q3, 2016 % Regional Share Q3, 2016 TOP MARKET TOP MARKET Indonesia China India South Korea Japan 32.8% 24.7% 13.0% 8.2% 3.4% [email protected] @InMobi www.inmobi.com / / Q3, 2016 vs Q2, 2016 Q3, 2016 vs Q2, 2016 OS SHARE OF IMPRESSIONS OS SHARE OF IMPRESSIONS + - Percentage point change since Q2 2016 67.6% ANDROID -2.0 32.1% iOS + 1.8 0.3% OTHERS + 0.2 Q3, 2016 vs Q2, 2016 Q3, 2016 vs Q2, 2016 MANUFACTURER’S SHARE OF IMPRESSIONS MANUFACTURER’S SHARE OF IMPRESSIONS + - Percentage point change since Q2 2016 32% Apple +1.8 -3.2 +1.1 -0.3 +0.5 -0.2 +0.3 +10.5 29% Samsung 5% Xiomi 4% Asus 4% OPPO 4% Lenovo 2% Huawei 21% Others Q3, 2016 vs Q2, 2016 Q3, 2016 vs Q2, 2016 HANDSET SHARE OF IMPRESSIONS HANDSET SHARE OF IMPRESSIONS APPLE iPHONE APPLE iPHONE 24.9% +1.0 +1.0 APPLE iPAD APPLE iPAD 7.0% +0.9 +0.9 SAMSUNG SM-G313HZ SAMSUNG SM-G313HZ 1.4% -0.2 -0.2 SAMSUNG GT-G530H SAMSUNG GT-G530H 1.4% -0.2 -0.2 + - Percentage point change since Q2 2016 SAMSUNG GT-J500G SAMSUNG GT-J500G 1.1% +0.2 +0.2 Q3, 2016 Q2, 2016 DEVICE SHARE OF IMPRESSIONS DEVICE SHARE OF IMPRESSIONS Tablets & Connected Devices Smartphones Feature Phones 96% 96% MOBILE APP MOBILE APP % share of Total Available Impressions Ad impressions on the InMobi network in APAC that are delivered on mobile apps. Ad impressions on the InMobi network in APAC that are delivered on mobile apps. Q3 2016 vs Q2 2016 Q3 2016 vs Q2 2016 APAC MOBILE MARKET OVERVIEW 4% MOBILE WEB Ad impressions on the InMobi network in APAC that are delivered on mobile websites. 89.9% 90.1% 10.1% 9.9% 0.0% 0.0%
Transcript of Mobile advertising across APAC Region
% Regional Share Q3, 2016% Regional Share Q3, 2016
TOP MARKETTOP MARKET
IndonesiaChinaIndiaSouth KoreaJapan
32.8%24.7%13.0%8.2%3.4%
[email protected] @InMobiwww.inmobi.com / /
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
OS SHAREOF IMPRESSIONSOS SHAREOF IMPRESSIONS
+ - Percentage point change since Q2 2016
67.6%ANDROID
-2.0
32.1%iOS
+ 1.8
0.3%OTHERS
+ 0.2
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
MANUFACTURER’S SHARE OF IMPRESSIONSMANUFACTURER’S SHARE OF IMPRESSIONS
+ - Percentage point change since Q2 2016
32%Apple
+1.8 -3.2 +1.1 -0.3 +0.5 -0.2 +0.3 +10.5
29%Samsung
5%Xiomi
4%Asus
4%OPPO
4%Lenovo
2%Huawei
21%Others
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
HANDSET SHARE OFIMPRESSIONSHANDSET SHARE OFIMPRESSIONS
APPLEiPHONEAPPLEiPHONE
24.9%
+1.0+1.0
APPLE iPADAPPLE iPAD
7.0%
+0.9+0.9
SAMSUNGSM-G313HZSAMSUNGSM-G313HZ
1.4%
-0.2-0.2
SAMSUNGGT-G530HSAMSUNGGT-G530H
1.4%
-0.2-0.2
+ - Percentage point change since Q2 2016
SAMSUNGGT-J500GSAMSUNGGT-J500G
1.1%
+0.2+0.2
Q3, 2016 Q2, 2016
DEVICE SHARE OFIMPRESSIONSDEVICE SHARE OFIMPRESSIONS
Tablets & ConnectedDevices
Smartphones Feature Phones
96%96%MOBILEAPPMOBILEAPP
% share of Total Available Impressions
Ad impressions on the InMobi network in APAC that are delivered on mobile apps.
Ad impressions on the InMobi network in APAC that are delivered on mobile apps.
Q3 2016 vs Q2 2016Q3 2016 vs Q2 2016
APAC MOBILE MARKETOVERVIEW
4%MOBILEWEBAd impressions on the InMobi network in APAC that are delivered on mobile websites.
89.9%90.1%
10.1% 9.9%0.0% 0.0%
