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Mobile Advertisement(m-Ad)

BUET ChariotsDeliberators:

Rahat Ibn RafiqSajjadur Rahman

m-AdA mobile based solution to Classified Advertisement

1. Problem & Solution2. Business Process 3. Information Technology Usages4. Business Model5. Economic Feasibility6. Scope of Real life Implementation

Index

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• Arafat is a software engineer.

A software company gives a job circular in the Daily ‘Y’.

Unfortunately he keeps the Daily ‘X’.

An opportunity is lost.

Looking for a job

Scenario 1

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• Ms. Momtaz is a housewife

Looking for a flat in area ‘B’. Tedious process hampers

daily chores Misleading information.

Scenario 2

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• Sadia is a student Need tuition. Decides to advertise in the daily ‘X’. Entails relatively large sum of money. For a 40 word classified advertisement, the charge

is 1000BDT.

Scenario 3

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Scenario 1: Inconsistent reachability to the target people.

Scenario 2: Unreliable and unavailable information Too hectic and painstaking

Scenario 3: Monetary constraint

Dredged up problems

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Furthermore Time Latency Text’s dependency on monetary factor Lengthy process Untoward hassles due to exposing of contact

numbers.

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Students Unemployed personnel Unmarried personnel Companies Flat owner & renter Others

Tech-based users Second hand vehicles sale Gadgets exchange

Target Customer

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Outcome of Survey

98% people are interested in mobile based system. 70% of them wants security first. 92% people prioritize the low operating charge. 73% of them wants easy operation module. 90% of them wanted a easy query system.

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m-Ad System Scope

Classified Advertisement Initiated by a simple cell-phone command Inexpensive advertising environment Easy access to the advertisements Consistent connection between the advertiser and the

query-user. Hassles kept at the minimum.

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Business Process

m-Ad

Actors Customer

Mobile Operator

Advertiser

Query User

• Classified advertisement Advertiser• Commercial advertisement Advertiser

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Customer

Have a registered SIM card

Register into the system

Can give advertisements or make a query

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Advertiser

Fill up the fields provided in the environment

Send the data to the system database

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Classified Advertiser

No text approach in the application

Text is required if SMS subsystem is used.

The Advertiser’s contact information is provided to the query user.

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Commercial Advertiser

Choose number of Ads to be propagated

Embedded in the return SMS of the query users.

Application is a must. No SMS subsystem.

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Query User

Request a query

Retrieved information is checked against the request by the mobile operator.

Relevant information is sent.

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Mobile Operator

Handle all the users

Registering process and data retrievals

Complaint handling

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Information Technology Usage

Information Technology

Application software

Mobile SMS

Content server

Database

Software requirements

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Application software

Registration:• Compulsory registration• Given information is checked against the

information in the mobile operator server.• Valid if given data conforms to that of the server.

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Aesthetic look:• User friendly GUI

Advertisement:

• No text based approach User Query:

• Appropriate options to form the required queries

Application software(contd.)

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Mobile SMS

For mobiles that are not java enabled Text based fixed format queries and advertisements

Notifications through SMS

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Content Server

Stores the advertisement

Collects and sends SMS

Verifies the user.

Retrieves the information for the query and sends it to the user.

All advertisements have a lifetime of 10 days.

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Database

Installed in the content server

Powerful database for efficient data retrieval

Oracle, MySQL , SQL server can be used

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Software Requirements

Open source platform

We will use C# or java, PHP or JAVA SERVLET

Linux for open source facility

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Business Model

m-Ad

1. Advertisers Registration Process

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2. Advertisers procedure (application based)

3. Advertisers Procedure(SMS based)

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4. Advertisers process

5. Query user’s Registration Process

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6. Query procedure (application based)

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7. Query procedure (SMS based)

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System Demonstration

Advertiser

User

Mobile Operator Server

Content Server

Yes, I’ve found my information

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Economic Feasibility

m-Ad

How we determined the number of Customer

No. of Advertisement

4500 (Calculated)

No. of Response

4500 (assumed)

No. of Commercial Advertiser

15 (Assumed)

No. of Total Client

9015 (within a month)

Improvement rate of no. of Client

10% (Assumed)

Total no. of client in a year (considering improvement rate)=

149476 150000 (Approximately)

Cost Analysis

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Total revenue 10500000 BDT

Registration Fee (150000 customer x 30 BDT) 4500000 SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000 Commercial Advertisement (600000 SMS x 5 BDT)

3000000

Variable expense 0 BDT

Contribution margin 10500000 BDT

Fixed expense 8750000 BDT

Software Development Cost 5000000 Software Security and maintenance cost 50000 Customer Care Allowance

700000 Advertisement Cost3000000

Net operating income 1750000 BDT

Cost Analysis

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Break even analysis 70Q= 8750000

Break Even Analysis

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Initial cost5000000 BDT

Fixed expense per year

5000000 BDT

Total revenuePer year

10500000 BDT

Projected cash flow

Initial Stage -500000 BDTAfter 1st year 1750000 BDTAfter 2ND year 8500000 BDTAfter 3RD year 15250000 BDT

Payback Period

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Risk Analysis

m-Ad

RISK TYPE POSSIBLE RISKS

Technology 1.High traffic in database.2.Malfunction of server.

People 1.Lack of technical expertise in average users.2.Fake advertisement.3.Erratic input.

Requirements Changes in user requirements after the implementation requires major design rework.

Risks & Risk Types

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Risk Analysis

RISK PROBABILITY EFFECTS

High traffic in database Moderate Serious

Server malfunction Low Catastrophic

Lack of technical expertise in average users

High Tolerable

Fake advertisement Low Tolerable

Erratic Input High Serious

Requirements alteration Moderate Tolerable

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Risks Planning

RISK STRATEGYHigh traffic in database Investigate the possibility of buying a higher

performance database. Server malfunction Standby backup server.

Lack of technical expertise in average users

Introduce this system to general mass & train them how to use.

Fake advertisement Complaint system.

Erratic Input No database update. Notify user about the failure.

Requirements alteration Rigorous survey of user requirements. Version control.

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Real Life Implementation

can be implemented in a wide range of sectors of real life– Flat/apartment sale/rent. – Tuition/student wanted – Motor vehicles/tech-based appliances sale. – Matrimony – Job opportunity – Others.

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Benefits & Impacts

Advertisers need not go to advertisement booth in person.

Mobile system. Real time advertisement submission & launching. Automated notification Inexpensive

– Low advertisement & searching cost– Uneager customers encouraged

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Thank You

m-Ad

Thank YouQuestions?

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Use-Case Model

m-Ad

Subsystems 4 subsystems-

– Registration– Advertisement– User Query– Complaint

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Registration Request

ConfirmationAdvertiser

Use Case diagram :Registration

User Information Collection

Mobile Operator

<<depends on>>

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Advertisement

Submission

Updating&

NotificationAdvertiser

Content Server

Use Case diagram :Advertisement

ValidationMobile Operator

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Query Submission

Searching&

NotificationAdvertiser

Content Server

Use Case diagram :User Query

ValidationMobile Operator

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Complaint Submission

User information verification

Complaint Filing

<<depends on>>User

Mobile Operator

Use Case diagram :Complaint

Confirmation

<<depends on>>

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Cost Analysis

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Break Even Analysis

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Payback Period

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Questionnaire

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Questionnaire(contd.)

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