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AdChina Mobile Ad Network

November 2010

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PC + Mobile： 360 Degree Digital Life

Office

Commute Home

Home

Commute to Office

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* Data source： CNNIC Statistical Survey Report on the Internet Development in China, China Mobile Internet and 3G Users Report

Mobile Internet has Become One of the Most Important Media Channels

• The number of netizens in China has been growing rapidly. More and more consumers are accessing Internet via cell phones

• Chinese netizens are spending more and more time online. The average time that a netizen spend online per day is nearly 3 hours

Growth of average time that a netizenspend online per day in China (Hour)

50�

118�

233�277�

210�

298�

384�420�

Y2007 Y2008 Y2009 Mid2010

Mobile�Netizens Netizens

Growth of netizens in China (Million)

1.62� 1.75�

2.37�2.67�

Y2008 Y2009

Mobile�Netizens Netizens

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The Leading Mobile Internet Ad Platform in China

Broad Reach Effective Ad Delivery Transparent Measurement

Comprehensive Solutions

• Reaches over 200 million unique visitors (UV) – 72% of China’s mobile netizens

• Consolidates premium ad inventory of quality media including leading WAP sites and APPs

• Effective ad formats

• Interactive Creatives

– Visit brand WAP site– Dial hotline– Send SMS coupon– Visit APP download

page

• Comprehensive data tracking

• Effective and transparent measurements

• 3rd party report

• Mass marketing

• Target marketing

– Content targeting – Geo targeting– Mobile device

targeting

Broad Coverage of Mobile Netizens

Proven Ad Effectiveness

Customized Solution

Comprehensive Measurements

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Broadly Reach China’s Mobile Netizens to Achieve Mass Marketing

Can help popular consumer brands to vastly reach target audiences

Reaches 200 million(72%)mobile netizens in China

Targetover 300 cities

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Implement Advanced Targeting via Three Dimensions

Geo Targeting

Mobile Device

Targeting

Content Targeting

200 million mobile netizens

7 Reach target audience with relevant contents 7 select channels

300Focus on audiences in target marketTarget with precision down to 300 cities

100Reach audiences that use specific cell phonesCovers over 100 cell phone brands

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Mobile Device Targeting – Reach Audiences That Use Specific Cell Phones

• Select the most targeted audiences for brands according to cell phones they use• Precisely target audiences that use cell phones of different brands, OS and models• Reach almost all smart phone users in China, including iPhone and Android users

Smart Phone*

Who•High-end business people•Pursue high life quality

Interests•Finance•Luxury•Automobile

Mid/High-end Phone

Who• White collars• Strong purchase power

Interests• Travel• Fashion• Lifestyle

Feature Phone

Who• Tier 2 and 3 residents• Price sensitive

Interests• Apparel• Food and Beverage• FMCG

* Smart phone shipment in China was over 11% of total cell phone shipment in 2009. And the number of smart phone in China is expected to become 50% of total by 2015. Source: IDC, Wall Street Journal

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Geo Targeting – Focus on Target Markets to Deliver Specific Ads

• Target with precision down to 300 cities all over China to implement area marketing

City TargetingTarget with precision down to 300 cities

Tier 1 Tier 2 Tier 3 Tier 4

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Content Targeting – Reach Target Audience with Contents They are Interested in

• Reach over 200 million unique visitors with relevant contents based on their interests via 7 Channels

News Finance

Sports

Entertainment

Game SNS Fashion

more… more… more…

more… more… more…more…

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Consolidate Premium Mobile Internet Inventories

• Consolidate premium mobile Internet media resources to reach over 200 million mobile netizens

• Eliminate reach duplication, track audiences across different media and effectively serve targeted ads

Premium Mobile APPs Leading WAP Sites

AdChina Mobile Ad Network

• Consolidate top WAP portals• Cover leading SNS, game and

news WAP sites• Integrate with site contents to

effectively catch user attention

• Consolidate inventories of 10,000+ quality APPs

• Reach almost all smart phone users• Active and sticky users

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Banner Ad – Effectively Catch Eyeballs for Branding

• Above the fold, large size ad spaces of premium inventory• Click to WAP site for effective branding• CPC Model – branding and performance

• Above the fold, large size ad spaces of premium inventory• Click to WAP site for effective branding• CPC Model – branding and performance

Open an APP and watch banner ad

Click on ad to visit brand WAP site

Read event details and register on WAP

site to participate

Collect registration data in real-time

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Banner Ad – Effectively Promote Brand APP

• Click on ads to download and install brand app• Enable Daily 1-to-1 communication with consumers• CPC Model – effective for APP promotion

• Click on ads to download and install brand app• Enable Daily 1-to-1 communication with consumers• CPC Model – effective for APP promotion

Open an APP and watch banner ad

Click on ad to brand APP download page

in APP Store

Download and install brand APP

Open brand APP and interact with it

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Text Link Ad – Effectively Call to Action

Open WAP site and watch text ad

Click on ad to visit brand WAP site

Understand brand/product info. and register to get

coupons

Receive SMS coupon and visit offline stores

to purchase

• Integrate with site contents to maximize ad effectiveness• Serve targeted ads to audiences to improve conversion rate• CPC model – best for performance ads

• Integrate with site contents to maximize ad effectiveness• Serve targeted ads to audiences to improve conversion rate• CPC model – best for performance ads

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Systematic and Transparent Measurements

• Provide comprehensive and transparent measurements across PC Internet and mobile Internet

3rd Party Tracking

• Basic Metrics– Clicks*

• Post-click Tracking– Conversions – Registrations– Brand WAP site visits– Consumer feedbacks

Transparent Measurement

iResearch report is provided for every campaign

Note*: To prevent click fraud, AdChina implement restricted technical solutions/criteria and contractual agreement with media partners. Technical criteria include: 1. Any clicks that without corresponding impression, 2. Clicks / UV clicked should be reasonable, 3. Clicks by time should be in line with the nature traffic pattern, 4. Clicks by geo-location should be in line with the nature traffic pattern

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Key Differentiating Advantages of AdChina Mobile Ad Network

• World-class integrated Web and Mobile technologies– Integrated ad serving and tracking across Web and Mobile: AdManager– Integrated reporting and analytics: AdLab– Integrated user registration and other intelligence collection

• Accumulate Strategic digital asset across Web and Mobile– Leverage rich experience and intelligence from Web – Consolidate user info collected from web and Mobile, e.g. registration

• Abundant premium inventory from APPs on smart phones to cover mid-to-high end users, plus rich WAP resources

– SDK or server integrated with leading APPs in China– Strategic partnerships with leading US mobile ad networks to cover thousands of

APPs– Integrate leading WAP sites and serve ads via AdChina ad server

• Experienced team with strong service and execution capability– 400+FTE across Shanghai, Beijing and Guangzhou, with strong track record of

excellent services

TM

TM

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Thank You!