Mobile & Ad Innovation...
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Transcript of Mobile & Ad Innovation...
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Mobile & Ad
Innovation SummitNovember 8 & 9 2016 | Tel aviv
The Future of Mobile and Advertising
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ABOUT THE EVENT
Overview
November 8 & 9, 2016
Tel Aviv, Tel Aviv
#MobileAdTLV
Mobile & Ad Innovation Summit
The main themes for this years discussion are:
• Mobile App and Ad Monetisation and User Acquisition
• New Platforms and Video Display Advertising
• Performance-Based Advertising, Programmatic Advertising andMedia Buying
• Real Time Customisable Content and Advertising to OptimiseCustomer Experiences
Introducing the world’s most dynamic and senior executivesoperating in the areas of mobile & advertising. Learn from industryleaders and exchange ideas.
SPEAKERS AT A GLANCE
Speakers
Confirmed Speakers
Debra Bednar, Director, Global Strategy & Growth, Facebook
Lior Kodner, Chief Digital Officer, Haaretz
Noya Polliack, Manager, Mobile Monetization , AVG
Alon Schwartz, Digital Champion, Osem-Nestle
Matti Yahav, VP, Global Marketing, SodaStream
Ofir Eyal, Head of Product, Viber
Roie Shiloah, Mobile Monetization Manager, AVG
Yaron Aher, Deputy CEO, The Jerusalem Post
Imri Galai, Country Lead, Airbnb
Sivan Enden, Strategic Partner Manager, Mobile Apps & Gaming, Google
Didier Rappaport, CEO, Happn
Mike Hines, Developer Evangelist, Amazon Appstore
Anya Eldan, GM, Early Stage and Incubator Programs, Ministry of the Economy -Office of the Chief Scientist
Innovation Enterprise ConsistentlyRun Great Events
SPEAKERS IN DETAIL
Keynote SpeakersVIEW ALL SPEAKERS
Lior KodnerChief Digital OfficerHAARETZ
Cyber Security, Fraud and ItsImpact on the Mobile Sphere aswell as Predictive Malware andAnalytics
I'm a specialist in product development and digitalmedia. As the Chief Digital Officer for Haaretz, Israel’smost prestigious newspaper, I oversee all of theHaaretz's new media endeavors from its business,technology, marketing and editorial aspects. Imanage a team of 65 developers, project andproduct managers, designers, editors and salespeople. This team has introduced dozens ofsuccessful websites and apps. I'm also a frequentspeaker at international and national conferences,including South by Southwest 2015, World EditorsForum and the Israeli UI/UX association.
Noya PolliackManager, Mobile Monetization AVG
Retargeting and Location Tracking
I've been working in the mobile advertising andmarketing industry for the past five years for severalleading companies. Working at a large corporate afterworking with various start-ups gives me greatexposure to diverse areas such as app monetization(advertising & IAP), app promotion, ASO, mediabuying, affiliate marketing, mobile advertising, publicrelations, partnership management and businessdevelopment. As part of my responsibilities I recruitedand managed a team of affiliate advertising accountmanagers and mobile content media buyers.
Ofir EyalHead of ProductVIBER
How Agile Allows Better MobileExperiences
Leading people & products with over 15 years ofexperience.• Managing mobile products for growth& engagement • Strong orientation towards UXand UI• Highly experienced with Agile methodology •Expert in business critical systems
SPEAKERS IN DETAIL
Keynote SpeakersVIEW ALL SPEAKERS
Alon SchwartzDigital ChampionOSEM-NESTLE
How Is Video Allowing You ToGrow Ad Revenue
Deep understanding of the digital world, fromstrategy to Technology. Comprehensive knowledgeand experience in developing digital businesses,strategy planning of digital activities for largecorporations
Matti YahavVP, Global MarketingSODASTREAM
Programmatic Advertising 101
Matti Yahav has served as VP Global Marketing sinceJune 2015, leading the entire life cycle ofSodaStream products from innovation tocommercialization, as well as all global marketingcommunications. Mr. Yahav joined SodaStream inJanuary 2015 as Product Marketing Director. From2008 to 2014, Matti worked at Osem-Nestle invarious marketing roles and brings more than 15years of marketing experience in consumer goodsproducts.
Imri GalaiCountry LeadAIRBNB
The Future of Mobile Paymentsand Impact on eCommerce
I’m currently working with Airbnb, the most excitingaccommodation/experience provider out there. In thisrole I am in charge of developing the Israeli andCzech markets, driving the growth on both supplyand demand sides, helping more people to discoverand use our amazing platform. In this era of sharedeconomy and disruption, I can't think of a bettercompany to be a part of.
SPEAKERS IN DETAIL
Keynote SpeakersVIEW ALL SPEAKERS
Sivan EndenStrategic Partner Manager, MobileApps & GamingGOOGLE
Real-Time Customisable Content
Sivan Enden manages strategic monetisationpartnerships for Google in EMEA developing strategicbusiness partnerships with mobile app companies.Over the past few years at Google, Sivan has gainedunique experience in building complex onlinemarketing strategies across channels and countries.She worked closely with some of Israel’s leading techcompanies, consulting them regarding theirmarketing strategy, including: market research, PPC,attribution & conversion funnel optimization.
Didier RappaportCEOHAPPN
Location - How to Build ProductsAround This Technology
Didier Rappaport is the CEO and co-founder ofhappn, the new buzz app that is turning the datingindustry upside down.
Mike HinesDeveloper EvangelistAMAZON APPSTORE
Developing New MonetizationStrategies
Mike Hines is a Developer Evangelist at Amazon inSeattle, Washington. Mike comes to Amazon afterfour startups in Financial Services and Software (twoof which are still operating) and 13 years atMicrosoft.
SPEAKERS IN DETAIL
SpeakersVIEW FULL ABSTRACTS
Debra BednarDirector, Global Strategy & GrowthFACEBOOK
Why Content Is Good For Mobile &Advertising
Debra has 17+ years of experience providingstrategic, business, marketing, operational and fiscalleadership for global organizations across severalindustries.
Roie ShiloahMobile Monetization ManagerAVG
Retargeting and How LocationBased Tech Helps This
I received my B.A from Bar Ilan University with adegree in Economic and Business Mgmt, and myMBA from Bar Ilan specializing in Marketing.Currently, I serve as a mobile monetization managerat AVG Technologies (NASDAQ: AVG). Over 10 yearsof marketing & sales management specializationin mobile & online marketing.
Yaron AherDeputy CEOTHE JERUSALEM POST
What is the Future of Mobile
Anya EldanGM, Early Stage and IncubatorProgramsMINISTRY OF THE ECONOMY -
Where is Advertising HeadingWithin Digital
SCHEDULE AT A GLANCE
Schedule
Day 1
07:30 Registration & Pre-Summit Breakfast
08:55 Chairperson Overview
09:00 Keynote
10:30 Coffee Break - Exhibition Area
11:00 Session
12:30 Lunch
13:30 Session
15:00 Coffee Break - Exhibition Area
15:30 Session
17:00 Networking Drinks - Exhibition Area
Day 2
08:00 Registration & Pre-Summit Breakfast
08:55 Chairperson Overview
09:00 Keynote
10:30 Coffee Break - Exhibition Area
11:00 Session
12:30 Lunch
13:30 Session
15:00 End of Summit
Key
CHECK INAn opportunity to check yourself into the event and meet
other leaders in your industry ahead of the day
KEYNOTEListen to actionable case studies largely brought to you by
Fortune 500 companies
SESSIONListen to actionable case studies largely brought to you by
Fortune 500 companies
COFFEE BREAK & LUNCHA chance to sit down, network and connect with decision
makers within the industry
NETWORKING DRINKSA more relaxed environment in which to engage with all
attendees and gain valuable connections
So Many Insights Into Mobile and Advertising- True Key Take Aways
Previous Sponsor Previous Sponsor
Previous Sponsor Chairperson Previous Sponsor
SPONSORS AND PARTNERS
Sponsors
For sponsorship & partnership opportunities contact me
+1 415 800 3561 +44 207 193 1269
REQUEST TO SPONSOR
Previous Sponsor
SPONSORS AND PARTNERS
Sponsors
For sponsorship & partnership opportunities contact me
+1 415 800 3561 +44 207 193 1269
REQUEST TO SPONSOR
WHO ATTENDS OUR EVENTS
Who Attends
TICKETS AND PRICING OPTIONS
Tickets
Buy a group of at least 3 passes to receive up to 25% off
Interested in attending? Register online or contact Stuart Found
+1 415 830 3712 +44 207 193 1224
GROUP PASSES REGISTER ONLINE
PURCHASE AN ON DEMAND PASS HERE**Recordings and presentations available subject to speakers consent.Innovation Enterprise reserves the right to add and remove video content
REGISTER FOR THE EVENT
RegisterGROUP PASSES REGISTER ONLINE
2016 Digital CalendarFebruary Location Expected Attendees Dates
Digital Innovation in Music Summit Nashville 100+ February 25 & 26
March
Digital Strategy Innovation Summit New York 200+ March 10 & 11
Digital Marketing Innovation Summit New York 150+ March 10 & 11
Mobile Innovation Summit New York 150+ March 10 & 11
April
Digital Marketing & Strategy Innovation Summit Hong Kong 100+ April 12 & 13
Mobile Innovation Summit London 100+ April 14 & 15
Chief Digital Officer Forum London 100+ April 14 & 15
May
Digital Marketing in Healthcare Summit Philadelphia 100+ May 10 & 11
eCommerce Innovation Summit Seattle 100+ May 25 & 26
Chief Marketing Officer Summit Seattle 100+ May 25 & 26
June
Women in STEM Summit San Francisco 100+ June 8 & 9
Digital Publishing Innovation Summit Singapore 100+ June 29 & 30
July
Digital Publishing Innovation Summit New York 300+ July 13 & 14
September
Digital Strategy Innovation Summit Los Angeles 150+ September 7 & 8
Digital Design & Web Innovation Summit Los Angeles 100+ September 7 & 8
Digital Marketing Innovation Summit Los Angeles 150+ September 14 & 15
Digital Strategy Innovation Summit Sydney 150+ September 14 & 15
Content Strategy Innovation Summit Los Angeles 150+ September 14 & 15
October
Chief Digital Officer Forum Sydney 100+ October 5 & 6
Chief Marketing Officer Summit Sydney 100+ October 5 & 6
Digital Marketing Innovation Summit London 150+ October 19 & 20
Digital Strategy Innovation Summit London 150+ October 19 & 20
Digital Publishing Innovation Summit London 150+ October 19 & 20
November
Mobile & Ad Innovation Summit Tel Aviv 100+ November 8 & 9
Chief Digital Officer Forum Chicago 150+ November 16 & 17
Digital Ad Innovation Summit Chicago 100+ November 16 & 17
Digital Marketing & Strategy Innovation Summit Beijing 100+ November 23 & 24
December
Mobile Innovation Summit San Francisco 100+ December 7 & 8
Digital Publishing Innovation Summit San Francisco 100+ December 7 & 8
Sponsorship
OpportunitiesEmily Kutchinsky
+1 415 800 3561
+44 207 193 1269
Delegate
InvitationsStuart Found
+1 415 830 3712
+44 207 193 1224
2016 Digital Calendar
Sponsorship
OpportunitiesEmily Kutchinsky
+1 415 800 3561
+44 207 193 1269
Delegate
InvitationsStuart Found
+1 415 830 3712
+44 207 193 1224
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