Mobil innovation, Magnus Witting, Sigma
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Transcript of Mobil innovation, Magnus Witting, Sigma
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MOBIL TEKNIK
Magnus Witting – Mobile Advisor Sigma
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Kommunikation oberoende av tid och rum -till försumbar marginalkostnad
En ny kombination av två etablerade idéer -som har värde
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Vad står på tur att bli irrelevant?
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Hardware vs. Software
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Konkurrensfördel
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Kommer ni ihåg den här?
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Disruptive Innovation 1.0
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“People don’t want an quarter-inch drill -- they want a quarter-inch hole”
-Ted Levitt HBR
Folk vill inte ha ett hotellrum – De behöver ett ställe att äta och sova Folk vill inte ha en bil – De vill ha ett flexibelt transportsätt Folk vill inte ha en säkrare bil – De vill undvika olyckor
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Disruptive Innovation 2.0
Strategisk disciplin
Ny marknadsföring
Ny innovationsmetod
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Vilka är dina konkurrententer?
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Att dela med sig – Av dina kunder
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Att dela med sig – Av dina kunder
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Så vad betyder allt detta?
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Processutveckling är livsfarligt
Hur mår din affärsmodell?
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”The only source of competitive advantage is the one that survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
Iakta dina kunder – Vad försöker de göra?